William Recolons blog, personal branding

Reasons for managing your personal brand (IV)

Progress in your organization

Who has not felt a sense of bumping against a wall that prevents progress in a company?

I hope you have not missed Part 1 "If you do not you manage, The manage your enemy”, to 2ª "They do not valued professionally as you belong"And 3rd"Be a leader in my market”.

Arrived at issue today, it is essential to play a key paragraph of the first person who coined the term "personal branding”, Tom Peters, in his article 1997 “The Brand called You”.

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

Curiously, Today many believe that this management personal brand only applies to liberal professionals, autonomous or free-lance. It is true that these profiles have a major challenge to go from people to companies, but the interesting article raises Peters is that personal branding under the intraemprendedor, a professional who works in a company, for others.

Why employed? When we banish this idea?

If we internalize we work for others we can never expect any progress, we become pawns, with very limited movements. Even if you're the "employee" 23.400 of an organization, a small part belongs to you, the brand for which you work ends up being yours heritage, at least in the emotional plane.

So, we have step N1 to progress in an organization

6 Proposals to progress in an organization

1 Understand that our goals can be aligned with those of the company. That is to say, shelve this "employed persons" and think that we are an active part of the structure. Without that mindset it will be hard to pretend internally career.

2 Understand that we are a company within a company. If companies need to humanize themselves to better connect with their audiences, professionals organizations need to set goals, strategies and plans as if they were companies. In this sense, it is essential to work our business model. Without a plan we are lost (although the plan may change due to an unexpected factor).

3 Proactivity like flag. Although our ideas may come up against the wall "here things have always been done so", we must not throw in the towel, since the day we do we become interchangeable and expendable pawns. I will not be the first to say it, but the fact is that the key to success is to insist, insist, insist.

4 Domain communication. If you fail to communicate not exist, so soon we will have managed a major project if you have not heard anyone. It is important to collect feedbacks from our customers (whether external or internal) and write them down in a notebook achievement, blogging or if the company has internal network- make it known to our colleagues in a pleasant way, not pedantic. If we have a leader of those who annuls the talent these tools will be useful, even at the risk that the boss is pissed.

5 Not lower our guard. The job for life does not exist. We tend to remember that of "everyone remembers Santa Barbara when it thunders". At work, We stay active agenda and forget not maintain our social media profiles daily. Networking activo, a key tool to avoid having to start from scratch if they come wrongly made but also to progress in the organization.

6 To form and inform us constantly. Management skills, Equipment Management, Communication, Languages, new skills that would enable us to expand internal powers, catch up on the latest news in our industry, understand the difference of cultures (in a multinational), negotiation skills ... all helps to show our dissatisfaction with the status quo and our desire for continuous improvement.

And although it may seem contradictory, no hurry. A larger company, lower speed is usually the implementation of changes. It includes patience in your plan; The good things make you wait.

Image: Freepik



About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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