What it is and what is personal branding

What is personal branding?, What is it for?

It seems interesting to repost this article montse Taboada, personal branding coach de soymimarca. In it we find the essence of personal branding.

According Wikipedia, Personal Brand (in English Personal Branding) It is a concept of personal development consisting consider oneself as a brand, that as trademarks, It must be made, transmitted and protected, a spirit of differentiate and achieve greater success in social and professional relationships. Personal brand pursues the impression made durable and suggest the benefit of the relationship between the trademark holder and the observer.

In the times, create one management It is more than necessary, It is hardly win an asset that can be assessed.

Like the great trademarks, those who want to be known and respected for our work, we need a clear strategy to develop and position our brand. Who does not know Bill Gates, asked, Michael Dell, Porter,... they are all great brands ... The concept of personal branding does not try to convert people into material objects, but on the contraty, is that the person is not listed as a curriculum vitae, Like other, but the person is seen as different and able to make its unique value and unrepeatable.

Unlike other approaches to professional improvement techniques that tend to improve personal characteristics, This approach tends personal brand personal promotion through the perception that others have one.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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