What you put in your esquela?

For some reason unknown, the obituaries are written other. And they write what they want and what makes a family protocol. Rarely reflected the emotional legacy who has gone. Pay attention to the most common formulas:

“He died a Christian in Madrid at the age of 86 years ago. His wife, brothers, children and grandchildren pray a prayer for his soul. The funeral will be tomorrow at that site”

“He died the 13 April 20o9. His wife as, your children may, of, such and such, politicians such children, of, such and such, his nephews, grandchildren and the whole family will transmit sensitive loss. The farewell ceremony will take place at the funeral of such, tomorrow at this hour.”

There is some data that hardly ever appear: What was the paw print he left that person in their environment, whether family, of friends or work. What was his passion, that kept him motivated for more than 80 years ago. What he died.

Why? How is this data, the most important, They are dedicated to obituaries famous people? Why they are called finados, deceased, transferred? Is that during 86 years you have been person and that the heart stops beating raisins to be late. How sad legacy of a moment.

Now Imagine for a moment that we could write the obituary. It would be fantastic to reflect what we intuit that has been our management, It would be great to ignore relatives we have not seen in recent 40 years and we care a hoot sovereign. It would be great to express emotions, which has helped us to live, who have loved, the dish we liked. It would be fantastic to remind friends, which we have imported a thousand times more than many families. It would be fantastic to remind teachers, Schoolmates, de mili, faculty.

We recognize that it would be a challenge, as the obituaries of newspapers work by words, and that we know that expensive quotes. It would be almost like writing a “twit” guys at 140 characters, or advertisement Adwords. Here are two obituaries that would reflect either a personal brand. Long version and short:

“One day I had to leave, this is not hard my friends forever. I dont complain. More of 80 years I have never missed my little game of dominoes with Pedro, Juan, Carmen, Mary and Pepa. More of 80 years taking the best cod in the world with Mary, my love forever. More of 80 chuckling years of dirty tricks from peers from school and teachers. More of 80 years enjoying all of you, without hating anyone. A lot of years working on my Paradita market, knowing all kinds of people. You can not ask for more. The love you forever, there where you are. If you want to come to say hello or knock Marta Silvia, my dear daughters to send a million kisses. Thomas, King of cod.”

“Stopped beating, but I leave the memory of my games of dominoes, My cod and my divine daughters. I follow from above #tomasbacalao”.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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4 replies
  1. vero Soteras
    vero Soteras says:

    I think it's a very interesting idea. In fact, while secular funerals are collecting this essence of emotional memory of the person. But the obituaries remain entrenched in the funeral clichés.

    I'm sure a well structured business plan behind this idea could flourish.
    I congratulate you on the web, very constructive and instructive.
    VS

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Hello Vero. It's funny but we have already proposed from other latitudes create a business plan with this idea. Who knows, maybe we we launch one of these.
      Thank you for writing and for your comments.

      Reply
  2. Louis Gras
    Louis Gras says:

    More than once I came up with something like, Why I do not label who I am and that I take?, almost primarily the latter,
    They always say that we do not get anything that we go naked as we: That's not true, got naked with an empty brain begin to fill from the moment we are born until we die so we, And what's inside is just our,
    Good idea to summarize,
    regards

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Your reflection that we are not going as we are absolutely real. A brain full of memories that we'll add the memories of others make the difference. And the difference is precisely the personal brand.

      A baby at birth just have personal brand; perhaps a few physical traits of genetic inheritance. But that's nothing. The brand is created with the experiences, and the person survives.

      Einstein died, but keeps your personal brand intact, like Marilyn Monroe, Churchill or Berlanga.

      Thanks for write, It is a pleasure to learn things.

      Reply

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