Who says that a resume can not be emotional?

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Globalization and widespread standardization have made it possible all curricula of the world are equal, almost clonic. We are surrounded by webs, consultants, regulations say how it should be written a resume. It's curious, almost all agree at all. Dates in order of most recent to oldest, without excessive personal data, written in 3rd person ...

The main conclusion is that today, A resume is something really bored, frio e impersonal. And the question is are we sure that this is how we want to see?.

Let me propose another way to make. to get started, Why not video?. Let's be honest, paper do not know how you are, What tone of voice you, what you look ...

More things, Why not a curriculum with a little history? A sort of story. I do not know you, but I am very interested to know why someone decides for whatever career, one or another profession. What is the trigger?. That says a lot of people. So get exclusive curriculum, unique, personal.

to sample, a button. There I leave my trigger:

I decided on advertising to 14 years ago. then Paco, a guy dressed in hippy with a supermoto often came home to find his girlfriend My aunt Elena. It was the year 1975, and that look so extreme, the motorbike, blonde, the glamor ... called my attention. It went against everything established, breaking the codes of the time, He was transgressive. I asked my aunt what worked her boyfriend. "It ads", He said "works in an advertising agency". Two years, when I was 16, I made my first stage of practice in which Paco agency was Creative Director. I am now advertising, and since then I have always worked in the communication environment. Perhaps you will ask me what has become of Paco. Another day I tell you (I swear).


<!–[if gte mso 9]> Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]–><!–[if gte mso 9]> <![endif]–> <!–[endif]–>Globalization and widespread standardization made it possible for all the world curriculum are equal, almost clonic. We are surrounded by webs, consultants, regulations say how it should be written a resume. It's curious, almost all agree at all. Dates in order of most recent to oldest, without excessive personal data, written in 3rd person ...The main conclusion is that today, A resume is something downright boring, cold and impersonal. And the question is are we sure that this is how we want to see?.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

I collaborate with Ponte en Valor, Brandergizers, Soymimarca, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, I participate in the Graduate Social Media of UPF, ISDI, EMBA IESE, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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6 replies
    • Guillem Recolons
      Guillem Recolons says:

      And, and, I'm sure yes, in some other environment alucinarían. In fact, and taking things to their rightful place, I claim only a few touches of creativity and a more personalistic touch in the treatment of CV, the labor DNI.

      Reply

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