googlearse o no googlearse / blog

Who handles my brand…

If reading the title “Who handles my brand…” you've finished the sentence with a “…which leads me adrift“, Clearly you're a baby boomer like me and some gray hair and comb. You may also belong to the previous generation, but what is almost certain is that you are not born after 1975.

Indeed, It was Remedios Amaya which he had the dubious honor of taking a zero ranker in the Eurovision Song Contest 1983 representing Spain with the song “Who handles my boat, which leads me to drift“. The truth is that the piece was unfortunate musically, and interpreting the worse if it should- a little more.

Google strength on our lives

Isn't it?, the post title does not want to be a nod to the miseries of our history, It wants to highlight a reality that I note on every talk, the ongoing meeting on personal branding: Many people are not aware that they have a public brand, like it or not, and better manage (handle, in the wake of the song) to leave drifting.

Our personal brand, our footprint, It has its digital version, plus this mark does not sleep. Anyone can find information about us at any time of day and any day of the year. Many of my clients or attending courses tell me that they have never published anything on the Internet and therefore no one can find anything about them. That causes a feeling of happiness that ends in a few seconds, just the time when I say I've found them in Google looking for his name.

bullshit (excuse me)

In the best case, which has never published anything on the Internet look like many directories offer publicly their private address and telephone number.Pura digital trash about yourself. You may also find they have dropped three tenths your golf handicap on a summer tournament three years ago. A common case is to see directories company “Do you sell” data charges, appointments, fines, administrative sanctions…

And now comes the worst. People confuse you with someone named like your and selling sexual services on websites contact.

Almost no digital divide

Spain internet consumption

Source: OTHER

The digital divide is commonly referred to as population group “consume” Internet does not. And as we see in this graph OTHER, it is becoming less. The average Spanish population using the Internet at home exceeds 70%, but in the younger age groups approaches the 100%. One thing to bear in mind: Googling names of people, restaurants, Hotel, companies before having a real contact is something that is becoming habitual.

Who manages your brand

If you think a privileged person by the fact of not having published anything on internet, I officially confirm that do not manage your brand, that you have left adrift, exposed to all the worst you could imagine information about you.

Do you still believe that digital discretion is best?

still believing, you will soon graduate engineer sorry if I googling your name when I get a Streaper inviting me to see her porn show.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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2 replies
    • Guillem Recolons
      Guillem Recolons says:

      Hello Mario, I don't even want to think about the jokes they've given you by name. You imagine that there are few people in the world like you who can post an anecdote with all the comments they've made to you, a great opportunity to boost your personal brand. There goes a gift title: “The Catalan Mario Count has a lot to say”, and wouldn't rule out a prologue to your copycat, Banesto's ;-)
      Thanks for write!


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Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

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