Who killed Morgan Freeman?

The strange case of false deaths Internet

For some time this part is not strange to hear or read the news that such a famous, actor, He died musician ..., then it is not true. Did you spent?

Perhaps one of the most notorious and repetitive cases has been the actor Morgan Freeman, and hence the title of the post. Freeman seems that someone wants him dead and year after year announced his death. The day the great Freeman transferred we really do not believe until we see the picture of the corpse and family watching over him.

But Morgan Freeman is not the only: It has been given up for dead Cher, a Jeff Goldbum, a Jackie Chan, to Pedro Almodovar, Britney Spears, Miley Cirus, Adam Sandler, Oprah Winfrey, Paris Hilton, Will Smith, Rihanna, Jon Bon Jovi, Bill Cosby, Paul McCartney, Jordi Sánchez

And… What you explain "kill" virtually a famous? What kind of person does? What wins?

In each case the delusions have been created without following a different pattern pure whim, the mere reputation of its creator. I read a few days ago in NOW a professor at the University of Indiana called Mark Bell false patterns associated deaths that people would like to lie. There seems to be an emotional reward as overdose of dopamine when you get massively deceive people, and further behind the anonymity that protect social networks.

Believe it or not, there is Official generator fake deaths Internet call Fake a Wish where you can generate the death of who you prefer, and it makes it easy credible causes of death based on each character.

For example, Morgan Freeman attributed to an aneurysm. How to announce it is diverse. From creating a page on Facebook to a simple Tweet. But it must be well written to be credible. Something appeared on Facebook:

Around 11am today, our beloved actor Morgan Freeman has died of a coronary obstruction ". Morgan Freeman was born 1 June 1937 Memphis. We will miss him, but never forget you. We pray you to show your solidarity and condolences through your comments and likes on this page

False deaths are not exclusive Internet. The oldest known case is rumors death of Mark Twain on 1897, he himself was responsible for denying a brilliant phrase "The announcement of my death is an exaggeration”. Also circulates the legend that Paul McCartney died in 1966, and since then who holds his name is an impostor.

Either way, Internet brings us a propagation velocity of information that makes the news comes in a few minutes Dead false environment and a feeling of indescribable chaos generated.

The use of hashtags on Twitter or Facebook help to create an even more fantastic story, as the case of singer Justin Bieber, I been killed in night clubs, He has suffered terrible traffic accident and drug overdose.

The odd thing that there is an absolute impunity for those who created and circulated these false rumors. There is no legal framework to prevent the virtual murderers to continue acting.

In Spain, although not the same case, during this 2014 We have lived through two advanced deaths: the dead was still alive but social networks already gave up for dead. Such was the case of former Spanish Prime Minister Adolfo Suarez and former coach F.C. Barcelona Tito Vilanova, whose death he made a day earlier by time. Unfortunately, in this case it was actual deaths. Rest in peace.

How do you take those affected by a false death?

There is everything, but do not miss the great reaction Jeff Goldbum:



About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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