Augmented Reality personal branding

Valora is post

The newspaper “The country” already he realized in November 2009 the phenomenon of “augmented reality“. A definition of wikipedia, the augmented reality (WITH) is the term used to define a direct or indirect view of a physical real-world environment, the elements are combined with virtual elements to create a real-time mixed reality. It consists of a set of devices that add virtual information to the existing physical information. This is the main difference with the virtual reality, It does not replace physical reality, but superimposes data computer the real world.

Although augmented reality has multiple applications, we will focus on one very directly it affects the your personal brand: The Swedish company TAT It has developed a software that enables AR record a video of someone and the application shows you the data of this person available on Internet. Someone may think this breaks privacy, but imagine what you would pay Facebook and other social networks for an application like this.

Do not you believe it? Take a look at this video:

[youtube=https://www.youtube.com/watch?v = tb0pMeg1UN0&fs=1&hl = en_US]

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
See all my publications
5 replies
  1. comunicoluegovendo
    comunicoluegovendo says:

    Y probarte virtualmente artículos de lujo como joyas sin sacarlos de las vitrinas, aún con la tienda abierta, o elegir un corte de pelo viendo antes el efecto, las posibilidades son muchas

    Espero que se utilicen bien y no quede en una cosa simpática. El que los primeros pasos se hayan dado en la industria del videojuego le quita un poco de seriedad y hay gente que lo confunde con un juego.

    Creo que es la clase de tecnología que tiene tantas posibilidades que solo después de un tiempo las iremos explotando mínimamente, como pasa con las aplicacionesen la nube”.

    a greeting,
    Celestino Martinez.

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Llevas razón Celestino, parece que el videojuego banaliza el sinfín de aplicaciones de la AR. Yo veo un potencial brutal para el campo de la publicidad, en que cada vez se busca más la implicación directa y personal con el posible consumidor.

      Thanks for write
      GR

      Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

  I agree with the Privacy Policy

Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website guillemrecolons.com