Augmented Reality personal branding

The newspaper “The country” already he realized in November 2009 the phenomenon of “augmented reality“. A definition of wikipedia, This is augmented reality (WITH) is the term used to define a direct or indirect view of a real-world physical environment, whose elements are combined with virtual elements for the creation of a real-time mixed reality. It consists of a set of devices that add virtual information to existing physical information. This is the main difference with the virtual reality, It does not replace physical reality, but superimposes data computer the real world.

Although augmented reality has multiple applications, we will focus on one very directly it affects the Personal Branding: The Swedish company TAT It has developed a software that enables AR record a video of someone and the application shows you the data of this person available on Internet. Someone may think this breaks privacy, but imagine what you would pay Facebook and other social networks for an application like this.

Do not you believe it? Take a look at this video:

[youtube=https://www.youtube.com/watch?v = tb0pMeg1UN0&fs=1&hl = en_US]

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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5 replies
  1. comunicoluegovendo
    comunicoluegovendo says:

    And virtually try luxury items like jewellery without taking them out of the display cases, even with the store open, or choose a haircut looking at the effect before, the possibilities are many…

    I hope they're used well and don't look like a nice thing.. The first steps taken in the video game industry takes a little serious ness and there are people who confuse it with a game.

    I think it's the kind of technology that has so many possibilities that only after a while will we exploit them minimally, as with apps “in the cloud”.

    a greeting,
    Celestino Martinez.

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      You're right, Celestino, it seems that the video game channels the myriad of applications of the AR. I see brutal potential for the field of advertising, where direct and personal involvement with the potential consumer is increasingly sought.

      Thanks for write
      GR

      Reply

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