Recipe grandmother and personal brand

Grandma's recipe is more than a personal brand (storytelling)

The attraction for things well done: Grandma's recipe

Year 2008. I booked a restaurant in La Garrotxa, a Catalan region of volcanic soil where the cuisine is delicious. We arrived at the right place, not before strolling through La Fageda d’en Jordà, a beech wood in the middle of a nature reserve of great beauty, especially in autumn. The surprise: nobody opened the door of the restaurant. After pounding on the door, a man told us that the place was closed for years. But If I had booked by phone and was told that there was no problem!.

We were made the 3 Afternoon and hunger lurked. To top, It is put to snow unexpectedly. my truck, when we are traveling 6 people, I was not prepared for that and gave some gaffes. We were doing kilometers without seeing anything until we found a detour with a sign up to Hostalnou de Bianya: “Restaurant La Piece, 1 Km”. Tired and hungry, We got to eat one of the best dishes beans I had never tried. simple cuisine, soups, salads, grilled meats. But at the exact point, the recipe Grandma. Few tables and few people at the tables, just a couple. Afterwards, some comfortable armchairs around a fireplace we were invited to a wonderful nap.

Less is more. Sometimes you have to go back to the origin, a simple

Few days ago, My friend and colleague Andrés Pérez Ortega was exquisitely in his post “The least I can do” the matter of simplicity. My friends and I were returning every year because we seduced freckle simplicity, quality without unnecessary dressings, the parsimony of a dish duralex white with a simple Cutlet with beans (rack of lamb with beans). And so we did up 2013, year after year. Always uncrowded, always a burning fireplace, a good nap unhurried (The family lived in the same farmhouse, not close).

In 2014, unfortunately He died a great friend of the group. It was the cohesive, the organizing. Not only lost a great woman, We lost the nexus. That kept us away from the annual visit to La Peca. Until this year 2018.


Contradiction: lower quality, but local full

Returning five years later, We missed seeing the outside parking of the farmhouse full of cars. Fortunately, I had booked a table the day before. Full lounge. We've never seen the same. Fireplace, off.

We received the granddaughter, excellent public relations. He asked if we wanted the letter in Castilian. The beans They were not on the menu: ill omen. We asked. Why not, and we had no problem could be prepared. The letter was still very simple, prices, very reasonable. But the beans They were not those who remembered; They were cold, little bit matequillosos, more like the standard. More than two hours we invested to get there we were long seeing the result. It was clear. Grandma would be sick or transferred. That's how it went. We confirmed the granddaughter.


Granddaughter asked what this had eaten. And we confess that we were disappointed quality beans we remembered so fondly. She, talking to his mother, He said he would dare to reproduce exactly the recipe for Grandma, because as a child he spent hours watching her in the kitchen. “I remember waiting to have the hot oil to remain beans toast and crispy outside and tender inside”.

Upon leaving, after an attempted nap (there were too many people and too much noise), You could check after a window that was not who cooked family. The funny thing is that despite the qualitative change, now the restaurant was packed. It is difficult to conclude that quality does not matter, and what matters is the deal, the place… I think Grandma's recipe is more than a career, Restaurant was the mark, and it seems that the brand remains a trickle.

The hope is that the granddaughter wants to improve. Ask customers. Asks feedback. Will she recover those beans Recipe Grandma? I have seen that there is a will to recover that Personal Branding a woman who did not see but who delighted us with her cooking.

I give my vote of confidence. I will return next year.

Food photo by On its

Developments in training Personal Branding

Now it is possible to form in Personal Branding from college, at any time and from anywhere in the world. Its about online university course on Social Media and Personal Branding from UVic - Central University of Catalonia (UVic-high) (Barcelona). ?? February to July 2019, total 23 credits. academic director Helena Casas, and I am one of the teachers. More info and registration ??

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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