online reputation damaged: eric case zarate

digital reputation: Who wants a misogynist and racist in its workforce?

For digital reputation newly expelled Lleida FC footballer is unfortunately not the first and not the last

the signing

simplify, Lleida FC, 2nd division B, tab Eric Zárate (20 years old ) as a forward again from Albacete B Third Division. Zárate has also played in the lower selections of Catalunya, where he was born.

The last player online

When the player had 15 years could not suppress his emotions on the net and was writing on his Facebook slurs, Machists and anti-Catalan. Although they are already deleted, Here are some of her pearls:

reputación online eric zarate

They do not want you

Lleida FC, shortly after hiring, ejects after learning that digital past, as it happened in his day with footballer Sergi Guardiola who he had signed the FC Barcelona.

Our digital trail can end our career

Although comments were published network when the character had only 15 years old , the effect can last a lifetime: Who wants a misogynist and racist in its workforce?

Tips to prevent our digital mark is negative

  • N1 Council: If you are a calm person, count to 10 before publishing anything
  • N2 Council: If you lose your temper easily, count to 100
  • N3 Council: If you think Lewis Hamilton It is worse than you being black, that women are inferior or that the Catalans deserve to be shot en masse, avoids network profiles (even as a troll) and urgently visit a psychiatric clinic. Your digital reputation will thank you.

Everything leaves a brand

Everything leaves a brand, what we say and what we are silent, what we do and what we do. The network does not forget, and there will always be a person interested in finding things that can damage your reputation. Go carefully and dedicate yourself to build, to create value, to leave a personal mark reference. A case of digital reputation (salvageable time) It can be converted into a case of personal brand without a future.

Fall down stairs by

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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5 replies
  1. Jorge Pérez Solans
    Jorge Pérez Solans says:

    The worst thing is that people think that social networks are like talking to your colleagues, and not, what one writes on the network you can read your 5th neighbor to a Chinese, and the worst is what stays on Google is for life, así que más cabeza al utilizar las redes y las tonterias en el bar con los amigotes 🙂


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