Rodolfo Chikilicuatre: In defense of notoriety. Freaky is also creative.

Rodolfo Chikilicuatre will finally represent Spain at the Eurovision song contest with the piece “Chiki Chiki”. I've read countless criticisms about the horrendoy, Freak, song and singer. But the truth is that a song that adds up almost 3 millions of google views has to be something special, And it is. Leaving aside whether or not you like the kind of music, the lyrics or character, the truth is that the whole stand out. It goes out of the norm, doesn't go unnoticed. The singer is not a singer, it's about David Fernandez, Terrat's team, inseparable from Buenafuente. The song is not a song, it's a multidisciplinary dance. The lyrics, that has been censored in order to compete, has no waste.

It's actually the set that sets up an absolutely notorious and creative piece. The freak, in this case, it's novel. In a few months, when everyone wants to imitate Rodolfo, what freak will no longer be creative, it won't break anymore.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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