Rodolfo Chikilicuatre: In defense of notoriety. It is also creative freaky.

Rodolfo Chikilicuatre eventually will represent Spain in the Eurovision Song Contest with the piece “Chiki Chiki”. I've read countless reviews tacky, freak, Song and singer. But the truth is that a song totaling almost 3 million viewings in Google has to be something special, and it is. Aside if one does not like or the type of music, the letter or character, the truth is that the whole blunts. It is out of the norm, It does not go unnoticed. The singer is not a singer, This is David Fernández, the team's Roof, inseparable from Buenafuente. The song is not a song, It is a multidisciplinary dance. The letter, which it has been censored to compete, not wasted.

Actually is the set which constitutes an absolutely remarkable and creative piece. Lo freak, in this case, It is novel. In a few months, when everyone wants to imitate Rodolfo, freak it will no longer be creative, will no longer break.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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• Edelman Trust 2020: Trust is built on ethics and competence - 15 February, 2020
• Personal Brand Diagnostics 1: External feedback - 9 February, 2020
• Why you need to manage your personal brand - 2 February, 2020

See all my publications