Rodolfo Chikilicuatre: In defense of notoriety. Freaky is also creative.

Rodolfo Chikilicuatre will finally represent Spain at the Eurovision song contest with the piece “Chiki Chiki”. I've read countless criticisms about the horrendoy, Freak, song and singer. But the truth is that a song that adds up almost 3 millions of google views has to be something special, And it is. Dejando de lado si a uno le gusta o no el tipo de música, la letra o el personaje, lo cierto es que el conjunto despunta. Se sale de la norma, no pasa desapercibido. El cantante no es un cantante, se trata de David Fernández, del equipo del Terrat, inseparable de Buenafuente. La canción no es una canción, es un baile multidisciplinar. La letra, que ha sido censurada para poder competir, no tiene desperdicio.

En realidad es el conjunto lo que configura una pieza absolutamente notoria y creativa. Lo freak, in this case, es novedoso. Dentro de unos meses, cuando todo el mundo quiera imitar a Rodolfo, lo freak ya no será creativo, ya no romperá.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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