I know what you offer? The second stage of personal message

 

Check out This article describes the different ways to communicate your value proposition and generate affinity receptors message.

I remember the five stages of a compelling personal message are:

  • Notoriety. I know you?
  • Affinity I know what you offer?
  • Do I need to fit what you propose me?
  • Choice. Are you better than your competition?
  • Fidelity Do you keep your promises?

Affinity

messageIt may seem a no-brainer, but after you say your name you have to keep your specialty or your office. For example, “I am Guillem Recolons, personal brand consultant and partner Soymimarca”.

May not discover anything new, but every day more people greeting to simply give the name as assuming that you know who they are. And it is not like that.

So much it costs to invest just 10 seconds to explain your specialty and title?

The problem is that if not you tell input two things can happen: 1. You are a seller you're going to plug something I do not want. 2. I will lose interest in conversation not knowing if there is affinity between you and me, between your business and mine.

This is especially relevant, for example, by phone, means that every time we consider more invasive and requires absolute transparency for good end. Often I get calls “suspected” they have almost always the same pattern: the issuing person takes a few seconds to talk (Switchboard clear signal). Then you need to ensure that your, so ask did you talk to …?. When they suspect it is an unwanted call, Your questions Who do I speak? and that is where communication often breaks, as the caller, instead of properly identified, you loose the trade tirade, from which you flee quickly.

In the online world, I'm sick of seeing people who are either not identified (It is just the name) or put you type an odious euphemism “In active searching of a employment”. that happens, for example, Twitter and Linkedin.

Ghosts in the network

If Twitter I do not see any text under your name, I probably will not refund the follow. I do not have time to get into your timeline and see what content Believe it or what content share. A good description Help me to “follow” I quickly located the kind of person you are.

In Linkedin, I see people who do not write anything under his name, son Ghosts on the net. I also see others with the “In active searching of a employment”, as if that could define the specialty of the person.

Both are wrong, as we continue to prevent interested in continue reading, break affinity.

When, Besides, no photography, we have a person who has something to hide.

So, I said, It may seem obvious, but after you say your name you have to keep your specialty or your office.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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2 replies
  1. Andreas Schou
    Andreas Schou says:

    excellent post. I could not agree more. I must say who we are.

    Also it adds that it is good practice to also answer the phone by saying at least your name, so you know if you're the person I search.

    Reply

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