Yesterday I had the opportunity to attend PERSONAL BRANDING / 1er meeting personal brand management which it took place at the Intercontinental Hotel in Madrid.
Coordinated by Mónica Deza, It had excellent speakers: Andrés Pérez Ortega (Own brand), José Manuel Casado (married Consulting), Eduardo García Matilla (Multimedia Corporation), Pablo Melchor (Honest&Smart), Oscar Bilbao (Heirs of Rowan), Javier Curtichs (network), Lourdes Molinero (agathos) and Juan Ramón Plana (AEA).
Interventions that were I remain especially with the first "Personal Brand" by the great Andrés Pérez Ortega and the latest "You are a brand" Veteran Juan Ramón Plana. Perhaps because they were much to my- the most related with the concept of personal branding.
Andrew was critical of large organizations that share something: Many companies do not retain talent, you stop. In this sense, personal branding seems vetoed workers employed. Big mistake, a positive image of professional results in a positive image for a company or brand.
Andres stressed his knowledge formula, based relevance, trust and reputation. At the end, it is people that create brand. Andrés, although not very pro-twitter, It is one of the best bloggers in this country, and I heartily recommend a visit to "their domains ".
Juan Ramón Plana, Director General of the AEA (Spanish Association of Advertisers), put offline counterpart to the creation of brands personales giving excellent examples of people he has crossed his life and that have left an indelible mark (personal branding).
With respect to the title of the post, and non-alarmist, there was much talk of the need "skipping selection processes”. Perhaps it is exaggerated, but the fact is it worth having established a career before coming to a selection process. Frankly, a CV written with fear and a half-hour interview are of little use when analyzing qualitative profiles. Perhaps the curriculum is not dead yet, but it is in the ICU. LinkedIn is the new professional standard of the people, and it will not take long to bury the paper (in the background, It would be more sustainable, ¿no?).
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