Yes, I know. Be someone else for a week it is crazy. And for one day, and for a few minutes too. But imagine how easy it would be to understand the motivations and problems of others. Imagine how you would empathize with someone else.
You are right, You may be someone else
Not physically, of course, but culturally, socially and politically, ie from the identity, we could be someone else for a while. Genetics is not everything. People who are born in a place with a certain culture and customs have finished adapting other after emigrating to another land.
Certainly you know cases of English parents who have adopted Chinese children in which just watching many features of the adoptive parents in children.
Believe me, I'm not pretending you to be someone else different than you. That, as you know, It has little to do with your personal brand. It is to understand how others think from a privileged view, yours.
I can not be a woman for a week, but being Basque for a week
Physics does not allow me to be a woman, or another race, Animal species or other. But culture and society itself. This idea, stupid and absurd time until you achieve the first follower or investor willing to follow, was born last Friday in Gipuzkoa, Euskadi.
On Friday I was at an event on tourism masterfully organized by the Provincial Council of Gipuzkoa, Libe, Oianko. Following presentations by Denis Itxaso (Deputy), Blanca Zayas (TripAdvisor), Olga Villacampa (Noema Consulting), Inge Sáez, Nilton Navarro (Infojobs) and myself, Juanjo Azcarate (CCC, Incipy, Womenalia…) joined us at a round table.
Azcarate wanted to provoke the audience suggestions for ideas to innovate in a sector such as tourism projection. More than ideas, questions arose, which it is also important. Curiosity killed the cat, but to us it makes us grow. Suddenly, I made some storytelling with a unique tourism promotion: “Giputxi for a week” or guipuzcoano for a week. A gastronomic tour, cultural, rural, production, political and, above all, social by small and very powerful Gipuzkoa and its people.
Empathy fix many of the problems of this world
Surely if we could be another person from another culture for a week, We would understand his reasons and we could empathize with their needs. We would no fear of war refugees, people fleeing poverty. We would understand the motivations of people with different beliefs to ours (policies, religious, sports allegiances).
What if suddenly my stupid idea had its first “follower” and come true? Tourist itineraries could prepare environments that exceed the damn pyramid Maslow. I explain: It is well to travel just to see beautiful places, try unique dishes, I want to travel to meet people different from me, get drunk their culture, your ideas, their reasons. I can not think like them, but I can understand why they do what they do, They ask what they ask, or love and love.
How a movement is created?
To show you the importance of the first “follower” I leave one of the shortest and bright TED talks of all time, Derek Silvers in the 3 minutes “How to create a movement”.
Did you like it?? It is single minded, easy and well documented. And speaking of TED, you still have time to purchase your ticket for the TEDxEixample next 22 March in Barcelona, Antiga Fàbrica Damm.
The poster deserves, trust me. It will allow you to be someone else for a few hours