Will this be the year of personal branding?

Determining indications poke:

  1. Perceive in professional circuits that expression “personal branding”, “management” or “branding personal” the They do not sound Chinese as a few years ago. These circuits include both independent professionals and those working in organizations.
  2. Search engine perceive that every day there are more people talking about it on the net. Unfortunately, many are “false” Consultants who have not even taken the trouble to read a reference book.
  3. I perceive the growing interest publishing for publishing titles about personal branding.
  4. I sense that many responsible RRHH -even are approaching a timid- this world. Some do not because of ignorance or fear (not know what).
  5. I perceive that the US is no longer the only country referential personal brand. Latin America He is waking up and preparing professionals. And in Europe it burns.
  6. Perceive that the universities begins to open his eyes to the reality of personal branding.
  7. I perceive that companies, large and small, realize the power of people and the growing humanization of corporate communication.
  8. I sense that many people no longer are embarrassed recognize who they have been counseled by a personal brand consultant. Forgive the analogy, but other people think the issue should be treated as a breast enlargement operation: but it does not say.
  9. perceive that courses proliferate -Unfortunately the personal branding 90% son incomestibles- in the training scenario.
  10. I perceive, with great satisfaction, many already understand the personal branding as a personal investment medium-term.
Here you have a picture of Google Trends showing the evolution of interest about personal branding.

You have to thank many people this year, maybe, It will be the year of personal branding. On the right side of this blog is a list of link call “Personal Branding”. There are many of those responsible for spreading the concept.

Nonetheless, I have not gotten my mother knows what work. There is much to do, but the year looks good.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
See all my publications
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

  I agree with the Privacy Policy

Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website guillemrecolons.com