If Apple loses, we're all going to fuck off

Today is a great day for innovation and creativity.

Today we have known that Samsung you will have to compensate Apple by plagiarism. Specifically, iPhone patents were at stake. Samsung, with all due respect, had no qualms about copying with his model Galaxy everything that was in the Iphone. Of course, also introduced some novelty, it would only be missing, but Samsung saved millions in research.

So far the news, it doesn't end. Samsung will appeal (how not) And the wheel goes on. But why is it of the utmost importance that Apple has won this first pulse?

Because if Apple loses, we're all going to fuck off. It would mean that those who believe, those who invest, those who investigate, those who innovate don't have a place in the world. That place would become one of those who plagiarism, those who imitate.

This morning I read a tweet from a guy wondering what I earn if Apple gets compensation from Samsung. That guy lacks symphonic vision. (Thank you Daniel H. Pink), and the trees won't let you see the forest. If justice doesn't protect those who invest in R&D, we'll go back to the caves.

What if I have an iPhone? Yes, and my daughter has a Galaxy.

Let's look at this campaign announcement again “Think different”. Maybe it'll help us better understand how creativity works. Thank you Steve Jobs, today's sentence is a great tribute to your work.

[Youtube]https://www.youtube.com/watch?v-EryxBXY8OHo[/Youtube]

Suscríbete al blog

In addition to receiving the news in your email, Take the ebook:
THE BEST AND WORST OF 2020 IN PERSONAL BRANDING AND TRENDS 2021

The best and worst of 2020 personal branding and trends 2021, 3D book

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my Website
View all my posts

5 thoughts on "If Apple loses, we're all going to fuck off”

  1. Hello Guillem.
    In the U.S., the US has not U.S.. innovators are defended and allowed the opportunity to break the market.
    Instead, “old Europe” innovators are blocked by “national regulators” so that they don't break domestic markets and their industries. This is what happened to the Catalan company Simon with a patented innovation that would mean the closure of the local industry:
    https://catalunya.comercio.es/icex/cda/controller/pageDTS/0,5309,5262612_5263233_5265138_4522216_7,00.html
    https://www.elpuntavui.cat/noticia/article/4-economia/18-economia/455852-franca-i-alemanya-bloquegen-la-venda-del-nou-endoll-de-simon.html
    .
    In Europe some want to “their caverns without outside competition”…
    .
    Best regards.

    Gian-Lluís

    Reply
    • You're right Gian-Lluís, old Europe doesn't reward innovation, but the ruling is an interesting precedent for those companies that are dedicated to plagiarizing. A greeting!

      Reply
  2. Do you think that creativity in advertising has the same value, intellectual property level?

    Innovation, in advertising, should be protected and defended, in cases of copying or plagiarism, before the courts of justice?

    Who believes, if what they do is something new, it is an investment that the copyer saves?

    Reply
    • Advertising creativity is pure innovation, and as such it must be protected exactly like patents or intellectual property. In Spain there is Self-Control of Advertising as an ente that arbitrates cases of plagiarism.

      The big problem, as always, is to set the limits of what plagiarism is and what isn't.

      Your last question has a quick answer: It's not the same to have worked an idea with a blank mind, Creating, that by copying. The one who copies also spends time, but in seeing, Catalog.

      The best definition of creativity I've ever heard is this: “Creativity is not copying” (Toni Segarra is its author, if I'm not mistaken).

      Reply
  3. Sometimes, gives the feeling that there's nothing that looks more like advertising than advertising. Most ads (spots, Graphic, Etc…) look alike, and it must be difficult to set the criteria, or establish the border between what's a copy of what's not. There aren't too many cases of plagiarism lawsuits, and the few that there have been, Usually “negotiate” privately, so it's hard to know what judicial practice is. Regarding Self-Control, is a private body, an association, and their possible resolutions/agreements have only value among partners, with little consequence as to the possible non-compliance with their agreements (based on principles of ethics, that in a high % are a compilation of legal provisions contained in the wide variety of laws that partially address advertising).

    In practice, gives me the feeling that most advertising agencies, or companies that see that their advertising can be copied, they don't act, don't claim. And I have the question of whether it's because they know that, Maybe, also its advertising has many resemblances to other advertising. Costs, Well, know what requirements an advertising message should have to make it really creative (and not a copy, or an adaptation). Maybe, if you get to be clearer, what are the characteristics of an ad to make it creative, and when it's not, legal protection against possible copies or imitations would be advanced (as in the case of patents, and the consequent brand value, like the Apple vs. Apple case. Samsun. Thank you for the answer, and hopefully there's a little more debate.

    Reply

Leave a Comment

  I agree with the privacy policy

Basic information on data protection

Responsible » Guillem Recolons Argenter

Purpose » Management of doubts and customer services

Legitimation » Consent of the interested party

Rights » You have the right to access, rectify and delete data, as well as other rights, as explained in the additional information

Additional information » You can consult additional and detailed information on Personal Data Protection on my website guillemrecolons.com