If Apple loses, we're all going to hell

Today is a great day for innovation and creativity.

Today we learned that Samsung You shall indemnify Apple plagiarism. Specifically, They were at stake iPhone patents. Samsung, with all my respect, He had no qualms about copying your model Galaxy everything that was in the iPhone. Of course, also he introduced some new, just missing, but Samsung saved millions in research.

So far the news, not just. Samsung appeal (of course) and the wheel continues. But why it is important that Apple has won the first pulse?

Because if Apple lost, we're all going to hell. Mean that those who believe, those investing, those investigating, those who innovate have no place in the world. That place would become of those who plagiarize, those who imitate.

This morning I read a tweet from a guy who was wondering what I get if Apple gets compensation from Samsung. Such symphony lacks vision (Thank you Daniel H. Pink), and trees do not let him see the forest. If justice does not protect those investing in R & D, back to the caves.

What if I have an iPhone? Yes, and my daughter has a Galaxy.

Back to look at this ad campaign “Think different”. May help us better understand how creativity works. Thanks Steve Jobs, Today's sentence is a great tribute to your work.

[youtube]https://www.youtube.com/watch?v = EryxBXY8OHo[/youtube]

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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5 replies
  1. Gian-Lluís Ribechini
    Gian-Lluís Ribechini says:

    Hi Guillem.
    In the U.S., it's not the first time USA. innovators are defended and allowed the opportunity to break the market.
    In contrast, “old Europe” innovators are blocked by “national regulators” so they don't break down national markets and their industries. This is what happened to the Catalan company Simon with a patented innovation that would support the closure of the local industry:
    https://catalunya.comercio.es/icex/cda/controller/pageDTS/0,5309,5262612_5263233_5265138_4522216_7,00.html
    https://www.elpuntavui.cat/noticia/article/4-economia/18-economia/455852-franca-i-alemanya-bloquegen-la-venda-del-nou-endoll-de-simon.html
    .
    In Europe some want to “their caverns without external competition”…
    .
    regards.

    Gian-Lluís

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      You're right Gian-Lluís, Old Europe doesn't reward innovation, but the ruling is an interesting antemit for those companies that are inplating. a greeting!

      Reply
  2. Manel
    Manel says:

    Do you think that creativity in advertising has the same value, at the intellectual property level?

    Innovation, in advertising, should be protected and defended, in cases of copying or plagiarism, before the courts of justice?

    Who believes, if what they do is something new, is an investment that the copyer saves?

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Advertising creativity is pure innovation, and as such it must be protected exactly like patents or intellectual property. In Spain there is self-control of advertising as an an ie that arbites cases of plagiarism.

      The big problem, as usual, is to set the limits of what is plagiarism and what is not.

      Your last question has a quick answer: It's not the same to have worked an idea with a blank mind, Creating, copying. The copyer also spends time, But in seeing, Catalog.

      The best definition of creativity I've ever heard in my life is this: “Creativity is not copying” (Toni Segarra is its author, if I'm not mistaken).

      Reply
  3. Manel
    Manel says:

    Occasionally, gives the feeling that there's nothing more like advertising than advertising. Most ads (spots, Graphic, etc…) they look alike, and it must be difficult to set the criteria, or establish the boundary between what is a copy of what is not. There are not too many cases of plagiarism claims, and the few that have been, Usually “negotiate” privately, so it's hard to know what the judicial practice is. Respect Self-control, it's a private body, an association, and their possible resolutions/agreements have only value among partners, with little consequences for the possible non-compliance with their agreements (that are based on principles of ethics, that in a high % son una recopilación de disposiciones legales contenidas en la gran variedad de leyes que tratan parcialmente la publicidad).

    In practice, me da la sensación que la mayoría de agencias de publicidad, o empresas que ven que su publicidad puede ser copiada, no actúan, no reclaman. Y me queda el interrogante de si es porque saben que, maybe, también su publicidad tiene muchos parecidos con otra publicidad. Cuesta, pues, saber qué requisitos debería tener un mensaje publicitario para que sea realmente creativo (y no una copia, o una adaptación). maybe, si se consigue tener más claro, cuáles son las características de un anuncio para que sea creativo, y cuando no lo es, se avanzaría en la protección legal frente a posibles copias o imitaciones (como en el caso de las patentes, y el valor de marca consiguiente, como el caso Apple vs. Samsun. Gracias por la respuesta, y ojalá haya un poco más de debate.

    Reply

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