If shoppers* watch TV during the day, Why everyone uses prime-time to reach them??.

It's absurd.. If a 43% de amas de casa y A 41% de seniors mira televisión fuera de las horas de mayor saturación (after-dinner and overnight), What is the point of dedicating the 80% de un presupuesto de medios a colocar spots en prime-time?.

For some reason I don't know, las centrales de compra de medios y muchas agencias de publicidad siguen abonadas al prime-time, el momento de mayor saturation publicitaria, of the menor atención hacia el bloque publicitario, de mayor zapping, de mayor dispersión de targets.

Es evidente que muchos anunciantes necesitan un nuevo punto de vista sobre la planificación en TV. Quizás necesitan de una manera de pensar más Side, menos vertical, menos lógica. La crisis pide soluciones… y yo conozco alguna.

*Shopper: responsable de la compra en el hogar

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Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.

I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

www.guillemrecolons.com