If shoppers * watch television during the day, Why everyone uses the prime-time to reach them?.
It is absurd. If a 43% housewives and a 41% seniors watching TV outside peak hours saturation (desktop and night), What sense does it spend 80% a media budget to place spots in prime-time?.
For some unknown reason, the central media buying and many advertising agencies are paid to prime-time, the moment of greatest saturation advertising, of less attention towards the advertising block, higher zapping, higher dispersion of targets.
Clearly, Many advertisers need a new perspective on planning in TV. Maybe they need a way to think more lateral, less vertical, less logical. The crisis calls for solutions ... and I know some.
*Shopper: responsible for purchasing at home
- Personal Brand Diagnostics 2: Internal Feedback D.I.S.C. - 21 February, 2020
- Edelman Trust 2020: Trust is built on ethics and competence - 15 February, 2020
- Personal Brand Diagnostics 1: External feedback - 9 February, 2020
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Basic information on data protection
Head "William Recolons Argenter
Purpose »Management doubts and customer services
Legitimization "interested Consent
Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information
Additional information »You can see additional and detailed information on Personal Data Protection on my website guillemrecolons.com