For some unknown reason, the central media buying and many advertising agencies are paid to prime-time, the moment of greatest saturation advertising, of less attention towards the advertising block, higher zapping, higher dispersion of targets.
Clearly, Many advertisers need a new perspective on planning in TV. Maybe they need a way to think more lateral, less vertical, less logical. The crisis calls for solutions ... and I know some.
*Shopper: responsible for purchasing at home
- Ideas are great, but their execution is everything (and seniors are very good at this) - 19 October, 2019
- Trust, training, technology: three keys to corporate personal branding - 11 October, 2019
- Is there a recession coming? It's the best time to stop being a white mark - 4 October, 2019