Without a good story, a brand is nothing. If Johnnie Walker.

[youtube=https://www.youtube.com/watch?v = MnSIp76CvUI&hl = en_US&fs=1&]

Narrative techniques (storytelling), as old as walking directions, We offer this excellent example of how to explain 5 minute history and character of a memorable brand: Johnnie Walker. Video title: The man who walked around the World (the man walking around the world).

The great Scottish actor Robert Carlisle enlivens this short of a single plane walking through the Scottish highlands and interacting with different objects he encounters on his way. It is worth investing the 5 minute-long video.

Data sheet:

Agency: BBH, Londres/ Producer: Ruben Mercadel / Creative director: Mick Mahoney /Redactor: Justin Moore / Studio: HLA, London / Producer: Jamie Rafn / Producer: Stephen Plesniak / Director of photography: George Richmond / post Production: Glassworks, London

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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3 replies
  1. Josep Font Vila
    Josep Font Vila says:

    To some extent, It is a joy that “the story” is imposed again in our customs. I wrote many stories that never saw the light. But I'm glad to know that advertising wants them back, even for commercial reasons.

    Reply

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