Without a good story, a brand is nothing. The Johnnie Walker Case.

The techniques of storytelling (storytelling), as old as walking, they give us this excellent example of how to explain in 5 minutes the history and character of a memorable brand: Johnnie Walker. Video title: The man who walked around the World (the man who walked the world).

The great Scottish actor Robert Carlisle gives life to this short of a single plane walking through the Scottish highlands and interacting with different objects that it finds on its way. It is worth investing the 5 minutes that the video lasts.


Agency: BBH, London/ Producer: Ruben Mercadel / Creative Director: Mick Mahoney /Editor: Justin Moore / Producer: HLA, London / Director: Jamie Rafn / Producer: Stephen Plesniak / Director of Photography: George Richmond / Post Production: Glassworks, London

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3 thoughts on "Without a good story, a brand is nothing. The Johnnie Walker case.”

  1. To some extent, it is a joy that “the story” imposes itself again in our customs. I wrote many stories that never saw the light of day.. But I'm glad to know that advertising wants to get them back., even if for commercial reasons.


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