Sin una buena historia, una marca no es nada. El caso Johnnie Walker.

[youtube-https://www.youtube.com/watch?v=MnSIp76CvUI&hl-en_US&fs-1&]

Las técnicas del relato (storytelling), tan antiguas como el ir a pie, nos brindan este excelente ejemplo de cómo explicar en 5 minutos la historia y el carácter de una marca memorable: Johnnie Walker. Título del vídeo: The man who walked around the World (el hombre que caminaba por el mundo).

El genial actor escocés Robert Carlisle da vida a este corto de un sólo plano caminando por las highlands escocesas e interactuando con distintos objetos que va encontrando en su camino. Vale la pena invertir los 5 minutos que dura el vídeo.

Ficha técnica:

Agency: BBH, Londres/ Producer: Ruben Mercadel / Director Creativo: Mick Mahoney /Redactor: Justin Moore / Productora: HLA, Londres / Realizador: Jamie Rafn / Producer: Stephen Plesniak / Director de Fotografía: George Richmond / Post Producción: Glassworks, Londres

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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3 thoughts on "Sin una buena historia, una marca no es nada. El caso Johnnie Walker.

  1. En cierta medida, es una alegría queel cuentose imponga de nuevo en nuestras costumbres. Escribí muchos cuentos que jamás vieron la luz. Pero me alegra saber que la publicidad los quiere recuperar, aunque sea por razones comerciales.

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