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Word of mouth marketing: A case of high creativity, low budget

A satisfied customer Trader Joe, a grocery store, decides to create a home video speaking well of your favorite store. Hang it on youtube. A few days, the video becomes one of the most viewed ads In the net.

The secret? The video quality is not good, but the autor has versionado one conocida samba and he has put a clever text on the products that are there. But the key has been the “word of mouth“, better known herein as “mouth, ear”. That has allowed to exceed 230.000 screenings, almost nothing!!.