The personal brand paradox

The personal brand paradox, do I worry about the image I project or the value I bring?

I was recently able to read a very interesting article, written by Daniel Romero-Abreu and published from Fundacom.lat. It's titled Beyond the Personal Brand: personal positioning and I highly recommend your reading, of which I extract some parts in this post. First of all I want to see that Daniel is an authority on the subject, founding president of Thinking … Read more