Why not inspire from the action?
One of micropost Alfredo Vela in his excellent blog Tics and Training lit alarm in social networks a few days ago. The title of the post could not be more explicit: How can you teach me to create personal brand online if you do not have your?
Alfredo got opportunistically- the nail on the head, and then, in the image, he used an interesting analogy: “if we criticize that many teachers give training on entrepreneurship without ever created a company why do not criticize that many teachers give training on personal branding without creating your own?”
It is a good argument, I imagine that many have sat them like a kick in the low parts. So much so that appeared demagogues turn to try to invalidate the speech. Detail the comments that appeared on the Facebook profile Andrés Pérez Ortega when it echoed this post. Obviaré the names of their authors, I think the important thing here is the content, but there is no doubt that it is teachers who do not practice from experience:
Character 1: It's obvious …… you can not teach history of the Inquisition without taking a couple of witches at the stake or torture a pair of Heretics. You can not teach the harmful effects of smoking snuff 2 packs a day, or help others lose weight without being obese at least once in your life.
Replica Andres Perez: Interestingly all these examples are negative (inquisition, smoke, obesity, …) and that's easy because you can always get worse. The tricky part is to demonstrate and use the proper example to convey that something is possible and that can be improved. Anyone can read about anything in books or on the Internet but credibility is generated when one has successfully applied what he preaches. Why should I believe a SEO guru if it is not well positioned in Google? What credibility deserves me an expert on Personal Brand whom no one recognized as a professional in his? Why would you trust an expert in Social Media you created your account on Twitter a week ago? The only thing I would criticize that phrase is that we have all Personal Brand, the only difference is the strength of the Personal Brand.
replica mine: Character 1, who can better explain the horror of a concentration camp it is a Survivor, You will have more credibility than one who has not lived. That's it, of course, does not invalidate the work of a historian, but the hue of the whole sum own experience.
Character 2: is not the same tell the story, to teach how to do something.
replica mine: I have to learn French. What do you think, better a French teacher or a Chinese?
Character 2: because I think that has previously demonstrated that He knows very well teach
replica mine: Character 2, I think you know what I mean. It's hard to beat the experience
I thank Alfredo Vela for having started the debate and Andrés Pérez for having echoed. Today I read in La Vanguardia also that many companies are turning to people who have gone through relevant experiences, whether more or less famous. Obviously not just a woman like Edurne Pasaban is authorized to talk about overcoming, but possibly offers more credibility than someone who has read 25 improvement books but who has not experienced.
What is happening with personal branding is parallel to what happened with coaching. Of nothing, Now everyone is coach and everyone is an expert in personal branding. And the problem is that, officially, a coach can be with 2 years of study and 5 experiences or three months of studies. Same with personal branding. If your brand mentor staff 2.0 (somewhat misleading term, we will speak later) It does not appear in Google or your brand is confused with that of others with the same name, turn off and let's go. The person who will undertake training with someone purporting to be an expert in personal branding, the first thing you have to ask is about the trajectory of this person and not be swayed by the tactics of Adwords, you can put your name first, but no story behind, without proper written on the subject, pure vacuum.
Returning to the term personal branding 2.0, I just want to introduce the nuance that personal branding 2.0 It is a part of a whole (it's a medium) but not the whole itself. A specialist personal brand management will start asking where you want to be in 10 years old , and not just on internet, in your life, in your career. Big words.