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It's not about the number of contacts, This is how we interact with them

In our personal brand management, often confused with quality amount.

It is true that the networking It is based on propabilidades, and the taller, better. It is also true that we are in the era of affinities, personal segmentation, del one-to-one, and, definitely, from personalization. To have 5.000 contacts LinkedIn It is very interesting, but it will be even more if we divide this heritage in related groups (consultants, managers, thinkers, journalists….) and we address them in a manner more akin.

Both Facebook and LinkedIn, Plaxo, Viadeo… Contact hunting sometimes becomes a nonsense. I can understand that a political candidate need a very broad base of “friends” for desvelear agenda, their thoughts and proposals. Perhaps the problem lies in the nomenclature “friends”. I do not deny that there may be someone with a lot, many friends. But these figures we see often 5.000 friends are unreal. In our personal brand management, often confused with quality amount.

Twitter case is somewhat different, since that's possible “follow” people for what they think and what they write, not because our relationship with those people. Twitter, Besides, its interface offers the ability to create affinity groups. So that, according to the mood of the moment, one would want to read things “Coach”, guys at “politicians” it “football”…

Twitter offers the ability to create affinity groups

In the background, online contact management should not be far from the offline management. When you create a database, there is always a field that defines the sector. That's the key customization. So that, It's not about the number of contacts, is about how we interact with them.