Personal branding is like plastic surgery: not explained, noticeable

What you will have to do plastic surgery Personal Brand (management) y Personal Branding (the process)?

I start with a question something special. I intend to answer it, and I thank two good friends of the environment Plastic Surgery, the doctors Salvado and Vila-Rovira they have inspired me (without knowing it) to write these lines.

Personal brand

A few weeks ago I discovered one of the best definitions I've read management (in English marca personal), to the Joan Clotet, digital humanist and inspiring person. Says so:

personal brand is perceived identity. It is what others think and feel especially what we say and do (or not anymore). Inspired by our values ​​and projected on our channels of influence.

If I look so good is because it contains the whole and the parts:

  • perceived identity. Do not control. It is what they see and perceive others. As said by Bezos, what they say about you when you're not in front. It is the result of what you project.
  • What others think and feel about what we say and do (or not anymore). If you read me occasionally, you've probably had enough of the phrase “Everything leaves a brand“, a sort of personal mantra. It also leaves no marks what we, so we do not feel, I do not say, what we do.
  • Inspired by our values. They represent the human factor and pillar of the personal brand: we are what we are. And it is absurd to change, our values move us. Recall that emotions and mistakes are the factors that humanize us.
  • Projected on our channels of influence. Many will think social networks. But each has its channels of influence. Some do not need internet, because their good work spreads by word of mouth. If you're one of them, as my friends doctors referenced, congratulations, there is no better way to grow than by growing your direct customers. If your business model requires amplification, You need social networks, and, above all, own place, web, blog both the.

Personal Branding

The personal branding, process by which we manage our marca personal or personal brand, It has good definitions. Perhaps because just out of the oven, I recommend a reading of the definition does my good friend and colleague, Professor Vladimir Estrada, from the blog Soymimarca.

Professor defines it as (abstract):

Personal Branding is the strategic process through which a person, with or without expert advice, integrally manages, a concept / brand project and communicates to the world.

Professor Let me dismember your definition to take full advantage:

  • strategic process: Part of diagnosing own personal brand, What is the brand that I leave in my environment? This is a process of self that begins asking feedback, but it does not end there. (I take this opportunity to recommend reading Smart Feedback). Follow personal strategy and ends with a projection plan (communication and networking).
  • With or without expert advice. Indeed, do not need to hire a personal burner to work conscious of our personal brand management. Basically it is a matter of speed and accuracy. Because the speed / personal brander has specialized in this, and you know where to start and how to follow. Precisely because cases leading to their backs (the experience is a plus) You know what mistakes not to make. Of course, it has a price. You can learn to ski alone or with monitor, automedicarte or go to the doctor. You know the consequences of one or another action.
  • fully manages a concept / brand project. easily explained, if only we manage our communication, we will not know what brand must modify or strengthen. It refers to fully autoreconocernos (who I am and what brand leave), work one personal strategy (what brand I want to make, according to who I am and my skills, value proposition and values) and visibility plan (I announce how these competencies, value proposition and how to convey my values).
  • And communicates it to the world. If we do not, we exist, even we can find. But we must get others to communicate and disseminate our brand for us. It is word of mouth, the most effective means B2b. If you go to large audiences, you need to communicate or yes, and for this you have traditional media but effective (book, journals, newspapers, radio, TV,…) and online media measurement effectiveness easily (the best, do not hesitate, a blog).

Personal Branding, Plastic Surgery and hope of personal branding in organizations

What you have operated lately?

Many people who go to a psychologist / a do not tell anyone. In old Europe seems to go to a psychologist is like being tared. My question is how we are perfect? Do not we need help?

In the same way, many professionals who have commissioned a process personal branding they prefer to conceal. As that man or woman who operate to achieve a more youthful appearance. They never say. But note. And believe me, There is nothing bad. No need to feel ashamed for wanting to be better with yourself.

before after plastic surgery

It seems that if you recognize that you're the psychologist, ask for help to manage your personal brand or rejuvenate a part of your body, quotes a sin. Our friends in America have fewer hobbies to share these things.

Something positive about some organizations

I see light at the end of the tunnel. The organizations (I define myself groups of people who share a vision and mission temporarily, that is, driving one or more brands) see it otherwise.

corporate brand = Personal Records

A corporate brand is (or should be) the union of several personal brands do not you think? Then do an exercise investment terms (lateral thinking): The opposite of a personal brand is a brand impersonal Would you like your organization is an impersonal brand, cold, distant, robotizada, inhumanely?

This week's been two things that reinforce my theory. And the two took place at the beginning of the week, a Monday:

Smart Key (clave-i), some organizations explain smoothly

The first is that my colleague, mentor and admired Eva Collado Durán (felicítala, please, your book Marca eres tú -Rasche 2015- It is now in the 3rd edition) and I share an interesting training. Or more. We worked for two days program Internal Brand Ambassadors (employee advocacy programs) in an SME call Clave, proud of its most precious treasure: its people.

In Clavei we were able to see something important: Marca eres tú, and her, and the, and we, and you, and we. Brand are they. I am my brand, but with you, with the rest, one Superbrand satisfied with Superpowers: the organization of the XXI century. The companies like Clavei (digital processing) They not intended to grow. They want to be better, They want to be David, no Goliat.

His strength lies in his humility and professionalism. Your brand is a union of personal brands led by a visionary team to Grow? yes, humanized form pero, custom. Human branding the good one. A great lesson. And they have no qualms about publicly say that train their people (including its founder and promoter) programs “corporate personal brand” (before un oxymoron).

VS impersonal personal brand mark

On Monday, my friends and colleagues Andrés Pérez Ortega and Claudio Inacio launched an street personal branding recorded video on the fly in the street in Huelva (mayo 2018). If you have just under 7 minutes, We'll see what we mean concepts like humanize, coherence, management, manage communication in social networks and something more. All with humor, a value that should never hide (please).

If you want to see them in action with other issues, see my dear Elena Arnaiz (My psychologist north) or my dear Eva Collado Durán (alias M.A.) telling truths as fists in full canal street sign Street Personal Branding. Is worth.

As a conclusion to all this, manage personal brand can not see, but as in the case of plastic surgery, noticeable. Happy week!

Before-after woman & lips photos by Shutterstock

Recommendations of the week

Are you an interesting person? Journalist and director Expansion and Employment Tino Fernández presents interesting reading an article about the value of professionals and their relationship to job search. In the part involved friends and people whom I follow and admire, Ovidio Penalver and Carlos Rebate (author Influencers). It also provides ideas Professor José María Gasalla, Miren Olcoz (Sodexo) micro with a last-minute intervention of one Guillem Recolons.

You are not excuses for not learning. Alex Duran, expert talent and Project Manager of Consulting and Training, the consulting team ConTalento Human Resources, it is clear. “Of course no one will pay you only for the titles you have or you've got in your academic stage, but are your skills, competencies and continuous recycling that will make the difference. The market and not only claims titles, liquid claims mentality and adaptation as key elements of the new professional emerged from this global catharsis.”

do not give much importance. Elena Arnaiz remember, My psychologist north? A post to read every line (although she does not believe you do), with fresh language, direct, as is. “Your spare ideas and you need take your importance… And as you also give yourself more important to you than me, you're going to mold your knowledge schemes and interpretation of reality”. very Elena.

Slavery numbers. Andrés Pérez Ortega, strategy and expert staff street personal brander. Andrés wonders why who search on Google the term “management” You will not find any of the references that they have made this concept:

Which, Nose, Guillem, Eva, Claudio, Pablo, George, Elena, Arancha, David and many others should be there without question.” Things SEO, you know, sometimes it seems that Google values ​​more look good to be.


Is there a border between personal and professional Internet?

Where is the boundary between personal and professional networks? Did you correctly manage our information? Here you have an article of journalist Alba Casilda released 25 September 2015 on Expansion and 27 on The world under the title Do you know how to separate your personal life from professional networks? And in what Andrés Pérez Ortega and I participated.

Do you know how to separate your personal life from professional networks?

Separate your personal life from professional networks is critical to your posts do not affect your career. Sometimes a picture or a simple comment can condition your career.

Authenticity and transparency.

They are two of the most powerful social networking features that offer users. Knowing about the lives of others is the great attraction. However, You should be aware that the rest can also access your day. Do you control what you get on the Net or you are someone who tells all? Do you know where you line not to transfer to your posts do not affect your career?

Each profile is a world, but a simple comment or photograph can condition a job offer, so you must determine with whom you share your stuff. The truth is that networks tend to pigeonhole people and topics such as politics, religion or sport are some of the most delicate. There is no rule that says you can make public. Is the common sense must prevail. Because, You have to know what content can affect your career.

According to a survey by CareerBuilder, one of the most used portals US jobs, a 46% of entrepreneurs he has ever rejected candidates after their images found on the Internet they considered inappropriate. But not enough to be wise with the photos that you have when you leave party. Information about alcohol and drugs or bad experiences with former colleagues or former companies are the two main reasons that make some companies decide to do without some of their future employees.

The attitude you have in the networks also becomes very important. “Companies are much set in interactions, They want to know who talked, what issues, the value of our conversations and the degree of acceptance or rejection involving. Normally, not analyzed at a particular time, but over long periods of a week or two”, Explain Guillem Recolons, partner Soymimarca.

Information Control

The main risk is that the network is very easy to lose control of information. “Once you throw a phrase or share content staying at the expense of someone's interpretation, even if you do not know. Thus, You have a picture of you based on the data you send”, assures Andrés Pérez Ortega, personal strategy consultant.

Keep reading…


real, relevant, different #ARD_ebook

e-book for free download

The book is now available e-book format 2014 of Soymimarca with a selection of the best posts of 23 authors. The book's title “real, relevant, different” It reflects the philosophy of many who are dedicated to Personal Branding and follows a direct parallel with the personal brand Iceberg methodology (self-knowledge, strategy, visibility).


Authenticity is the driving value of all personal brand; in other words, if there is no own brand authenticity. But authenticity is also the result of a process of self-knowledge, the basic foundation and first step in managing brand. best phrase I can think of Oscar Wilde than that of defining the importance of authenticity in the personal context: “Be yourself; everyone else is taken”.


Authentic ebook, relevant, differentRelevance is the result of a strategic process. Of little use to communicate without message without relevance. What we do (not only what we say) You need to provide value to others, and if not it will be offering a proposal “commodity”, one more, perhaps only it based on price. Here you have to work and get empathy instead of another to understand if what we offer does improve others.


As the English say, last but not least. If what we are and what we do is cloned thousand people, our offer is linear. It is critical to work our value propositions and, at the same time, find a different way of communicating to not be part of the ether. My colleague Andres Perez approached me a phrase (I do not know the porpietario) the other day that fits well with this: “If you no difference for something, They discarded you for anything”.


It has been a pleasure to share the stage with this bunch of cracks: Jordi Collell, Alexia Herms, Xavi Roca, Eva Collado Durán, Pablo Adán says, Celestino Martinez, Elena Tecchiati, Javier Zamora, Gabriel auz, Oianko Choperena, Andrés Pérez Ortega, Rubén G. Castro, Miguel Angel Escobar, Reyes Ferrer, Pau Hortal, Javier Santamarta, Eva Ballarín, Enrique Rueda, Paula Fernández-Ochoa, of Pau Samo, Carmen Gibert, Francesc Segarra and Toni Muñoz.

And the ebook?

Here it is, in this link. Enjoy it, criticize it and also if you like, share. Thank you “in advance”


Mentoring on RRSS companies: pros and cons

Partially reproduce the article in the newspaper Expansion Who will win the war of generations and technology? published by Tino Fernández a few hours ago and which he participated with Andrés Pérez Ortega and Jorge Cagigas, and when you talk about mentoring on RRSS (social networks) in the company.

Who will win the war of generations and technology?

Youth mentors who help senior professionals to overcome the technological gap… The scene is increasingly common in companies, but it generates more serious conflicts that aims to solve the problem.

What do a few young experts in technology and social networking teaching their heads or other senior professionals the importance and use of such tools? Increasingly companies rely on this kind of reverse mentoring for members of the Baby Boomer generation and some of Generation X exceeds the technological gap.

However, It is mentoring Intergenerational not always work: the senior perhaps embarrassed by their lack of culture technologically intimidate many of these seemingly inexperienced youth issues leading business technology classes. In this sense Andrés Pérez Ortega, positioning consultant staff, explain what “if the ratio is reduced to a simple exchange of expertise and, Besides, one party feels threatened, not only will not produce a connection but can end in a clash. The important thing is not putting it as a student-teacher relationship but as colleagues or business partners, and understand that both have something to gain”.

Perez believes “when two professional support are offered a stronger connection than usually occurs between peers. that link, especially when it sets with someone newly incorporated company, leaves a deep impression. Arguably, these relations of two people who are supported in a hostile environment remain forever in the memory”.

The expert reminds personal position than usual so far was that the veterans take charge of explaining the ins and outs novice and unwritten laws of the profession and business: “Today it is easier to know what happens because the information flows faster and that has lost some value. However, now it appears to be more important techniques and tools; why mentees become mentors or, something better, an information exchange occurs (is provided by the veterans) by learning (it facilitates young)”.

Perez believes that “in addition to the emotional connection, respect effect or positioning occurs expert. Although sure there are people more prepared technically, the person who supports you and teaches you leave a deep mark and positions itself as the one who knows. That reputation can have positive consequences in the long run because when you need to 'professional', the decision will be much easier and obvious”.


Jorge Cagigas, the socio Epicteles, He states that in this war of generations what's changed is the hierarchy, and how generations understand authority: “It is a model on which it is based on mastering something and not imposed from above. Others are those who will recognize that authority in a certain aspect”.

Guillem Recolons, partner Soymimarca, It recognizes that “yes, mentoring social networking companies is becoming a common practice in recent years. Organizations understand that their best brand ambassadors are professional, and those companies that had censored the connection to certain social networks their employees realize that the cure is worse than the disease”.

Recolons recalls data Barómetro Edelman Trust of 2013 ensuring that “professional score higher public confidence in the public relations department, President and founder of the company”. That same barometer suggests a 41% He thinks that employees are the most credible source of information when talking about your company.

In this situation, Recolons states that “A dilemma arises: or you start a mentoring on social networks or we fall. But this has its risks: the first is the distrust of those who do not belong to the digital generation and have been the last to adapt a smartphone or use, for example, Whatsapp. The second, More serious, is that most of thementoring It is tactical, and that can lead the company to suffer some reputation problems”.

Keep reading…

Photo: CC license AtribuciónCompartir bajo la misma licencia by Saad Faruque

A teacher without personal brand personal brand?

Why not inspire from the action?

One of micropost Alfredo Vela in his excellent blog Tics and Training lit alarm in social networks a few days ago. The title of the post could not be more explicit: How can you teach me to create personal brand online if you do not have your?

Alfredo got opportunistically- the nail on the head, and then, in the image, he used an interesting analogy: “if we criticize that many teachers give training on entrepreneurship without ever created a company why do not criticize that many teachers give training on personal branding without creating your own?”

It is a good argument, I imagine that many have sat them like a kick in the low parts. So much so that appeared demagogues turn to try to invalidate the speech. Detail the comments that appeared on the Facebook profile Andrés Pérez Ortega when it echoed this post. Obviaré the names of their authors, I think the important thing here is the content, but there is no doubt that it is teachers who do not practice from experience:

Character 1: It's obvious …… you can not teach history of the Inquisition without taking a couple of witches at the stake or torture a pair of Heretics. You can not teach the harmful effects of smoking snuff 2 packs a day, or help others lose weight without being obese at least once in your life.

Replica Andres Perez: Interestingly all these examples are negative (inquisition, smoke, obesity, …) and that's easy because you can always get worse. The tricky part is to demonstrate and use the proper example to convey that something is possible and that can be improved. Anyone can read about anything in books or on the Internet but credibility is generated when one has successfully applied what he preaches. Why should I believe a SEO guru if it is not well positioned in Google? What credibility deserves me an expert on Personal Brand whom no one recognized as a professional in his? Why would you trust an expert in Social Media you created your account on Twitter a week ago? The only thing I would criticize that phrase is that we have all Personal Brand, the only difference is the strength of the Personal Brand.

replica mine: Character 1, who can better explain the horror of a concentration camp it is a Survivor, You will have more credibility than one who has not lived. That's it, of course, does not invalidate the work of a historian, but the hue of the whole sum own experience.

Character 2: is not the same tell the story, to teach how to do something.

replica mine: I have to learn French. What do you think, better a French teacher or a Chinese?

Character 2: because I think that has previously demonstrated that He knows very well teach

replica mine: Character 2, I think you know what I mean. It's hard to beat the experience

I thank Alfredo Vela for having started the debate and Andrés Pérez for having echoed. Today I read in La Vanguardia also that many companies are turning to people who have gone through relevant experiences, whether more or less famous. Obviously not just a woman like Edurne Pasaban is authorized to talk about overcoming, but possibly offers more credibility than someone who has read 25 improvement books but who has not experienced.

What is happening with personal branding is parallel to what happened with coaching. Of nothing, Now everyone is coach and everyone is an expert in personal branding. And the problem is that, officially, a coach can be with 2 years of study and 5 experiences or three months of studies. Same with personal branding. If your brand mentor staff 2.0 (somewhat misleading term, we will speak later) It does not appear in Google or your brand is confused with that of others with the same name, turn off and let's go. The person who will undertake training with someone purporting to be an expert in personal branding, the first thing you have to ask is about the trajectory of this person and not be swayed by the tactics of Adwords, you can put your name first, but no story behind, without proper written on the subject, pure vacuum.

Returning to the term personal branding 2.0, I just want to introduce the nuance that personal branding 2.0 It is a part of a whole (it's a medium) but not the whole itself. A specialist personal brand management will start asking where you want to be in 10 years old , and not just on internet, in your life, in your career. Big words.


The 10 anniversary of “dospuntocerolandia”

What were you doing in 2004 when you dialed in Internet?

Possibly you read the email and you visited any web. You comunicabas with your closest friends perhaps also with some mail.

How do you dialed Internet?

Possibly through a computer, almost certainly connected cable.

What you do today when you connect to the internet? How you connect?

I think we all know the answers. The world has changed radically in 10 years old . The concept of 2.0 the participatory web, progress in 1999 P0R the four visionaries who wrote the manifesto Cluetrain (Fredrick Levine, Christopher Locke, Doc Searls y David Weinberger) It started shortly after the blogs as the first interactive phenomenon and was in 2004 when the student Mark Zuckerberg I believe Facebook to develop a new online community, initially directed to college students. This year marks 10 years that milestone. Today is the most popular social network in the world with 1.110 million users registered.

To understand the scope of the network par excellence, heartily recommend if you have yet seen urgently rent the movie David Fincher “The social network”, It is including beads as “are not made 500 million friends without making a few enemies“. Although Facebook has entered its maturity stage (Some talk of decline), the truth is that this network has been the lever other networks today are growing rapidly, as Twitter, Linkedin, Google+ and hundreds more networks.

Facebook has allowed impossible encounters

Facebook has changed the way we relate with others, and I say positive. To friends lifelong those we continue to see in the real world. But Facebook has allowed impossible encounters with people who have emotionally alive in memory but the distance or time had forgotten. That alone is already worth having a profile. We have more information and coolest people we care.

If at first Facebook grew timidly, the explosion of smartphones that took place from 2004, but especially the launch of the first iPhone on 2007 They allowed access to the network without going through internet, making directly from an application and all the mobility that allow 3G signals from telephone operators.

Of course “Dospuntocerolandia” (stolen expression of good friend Andrés Pérez Ortega) It is more than Facebook, but it was Zuckerberg who laid the foundation stone, Apple who turned the network into a mobile phenomenon thanks to the iPhone and possibly Whatsapp who democratized the use of SmartPhones.

Despite data indicating that young people away from Facebook, I believe that humanity is indebted to Mark Zuckerberg, and from here my congratulations on this tenth anniversary.

Your influence on social networks is absurd if you do not have real life

This article appeared last Tino Fernandez 24/5/2013 on www.expansió and Andres Perez Ortega involved, s server and Ximo Salas

You say that you are and what you brag on Twitter, LinkedIn or Facebook can exploit you in the face when you're in front of an interviewer or desvirtualizarte with any of the followers who admire your personal brand.

Your brand is what others know you're, or what they think you are. It is the footprint you leave on the other. The important thing is that whoever speaks not be only you, but do who follows you and you really know.

For social networking professional teem some Mili Vanili (the Vanili Mili was a world-famous duo, until in 1990 It found that Fab Morvan and Rob Pilatus were not the real singers group) who position themselves as true charlatans the world 2.0. Nothing more. In some cases, This exaggeration of one's skills in social networks, pathetic though, It is an anecdote. However there who builds a virtual personal and professional identity of papier mache that crumbles when that false self stands in front of an interviewer in a selection process or the time when the alleged influential is devirtualizes and actually there is nothing.

Guillem Recolons, partner Soymimarca, He explains that "in the network some say it can do anything, but it's not really what it claims to be. Personal brand that you build should be based on authenticity because, on the contrary, sooner or later you will be caught. The key is honesty and authenticity. Do not overdo ever because even if you can get hired, with that false self you not last more than six months ".

Andres Perez, Guillem Salas Recolons and Ximo

Andres Perez, Guillem Salas Recolons and Ximo

Personal branding must be based on authenticity. If it is not you 'you get caught' insuranceAndrés Pérez Ortega, positioning consultant staff, explains that "against those who insist that what matters is on the inside, We are who we think you have to consider you to be a good professional. If you want to position yourself as an expert most importantly be. We have forgotten to develop in our field; we confuse making a master after another to become better professionals. When someone says you have to reinvent itself, maybe I should worry more to improve or upgrade what you already know to try to reinvent the wheel. We should worry less about the attitude and fitness. The more you prepare yourself and be better professional, the easier it will be valued and will take into account ".

For Ximo Salas, author Mejora y gana, "What others say about you is not brand, s reputation. The networks, when a third party who speaks, usually sincere. So you must be careful and be careful with the content you generate and what you do. Professionals in social networks should never go beyond certain red lines. Networks are viral, and if you decide to base them your personal brand you should be cautious: a tweet longer yours when you press the send key ".

notoriety empty

Andrés Pérez added that "suddenly seems that all professionals must devote 90% of our time visibility. And if that's absurd for a company should be equally foolish for a professional. Be very visible in dospuntocerolandia does not make you a good professional. You will be better known simply (and not always). Guillem Recolons agrees that "very influential on Twitter, for example, not important. Value rates influence the behavior of an audience towards you, and these indices cause an exaggerated overvaluation of networks such as Twitter ". Andrés Pérez's recommendation to all this would "forget to take first place in Google. Use the Internet as a catalog, as a professional showcase in which you can demonstrate your professionalism. It's not about being a star on the Internet but use it as a place where you can expose your accomplishments to whom you are interested and with whom you contacted by other means. Followers do not get to eat. The clients, yes".

Perez recommends that, If you are a professional of any kind, "You have to think about what I S.A department. you have problems: Your work product-outdated?; Your market has disappeared?; Are you invisible to your potential customers?; Are you not able to do more and better than other?; Do you know how to use the curriculum is like handing leaflets to the subway exit?… From there, Make your decisions and make the necessary adjustments. You can call or whatever you feel like reinventing ".

You are the business

In the case of I S.A., Perez believes that "we must consider our profession as a business, with all its departments, And that's where you have to take into account the reinvention or visibility. In addition, Human resources, Some strives to change the 'inner' aspects of professional. It would be equivalent to the HR department YO S.A. That's why they have become so important happiness at work, positive attitude, limiting beliefs, or coaching ... It's like trying to influence the work environment or culture of the company, but in this case the company is self. Do not expect to change your attitude to do things. Start doing things and change your attitude ".

Another critical Andrés Pérez obsessions is to differentiate. "We could call it the Lady Gaga effect of professional. Many people are determined to draw attention (original curricula that arise from time to time). The best differentiation is to be better than others, giving more (money, weather, productivity, customers) least (saving, deadlines, concerns) the rest. If you want to differentiate yourself, prove you're better than your competition and do not get to do strange things. If you want to be your profession Dalí, first you have to know how to paint and then, if you want, Do you fancy extravagances, and not vice versa ".

You really used a curriculum in 140 characters?

The Wall Street Journal recently stated that "Twitter has become a new job board. It is the new curriculum ". According to the financial daily, traditional job portals and use of the curriculum are increasingly ineffective, and why recruiters tend to solutions like social network to put her job, search for candidates and even investigate those profiles that may be interesting. If you really want your chances of finding employment depend on 'curriculum 140 characters', Here are some tips to make more reliable is original query:

* Use your profile to make it clear that you are seeking employment.

* Follow the companies and individuals responsible for hiring or human resources with which you want to work. Retweet and talks with those responsible for companies and also with employees.

* You must be very professional and show you all what you say (your opinions, links and photos).

* Be authentic. You can not be ashamed of tuitear with your friends and followers about personal issues. You must not show offended if some officer of the company that you go not respond to your tweets.

* Creates a 'curriculum' of 140 characters with a concise introduction to describe your skills, What are you interested and how you can get more information about you.

A Graduate Personal Branding semi-attendance format?

Would you like to help others in their professional development? You think you can improve the future of others? Would you like to know how personal strategy works? Do you accept the challenge of a new profession that is not future, It is present? You want to be Personal Brander?

Communication Blanquerna (URL) and Soymimarca present the Graduate Personal Branding format semi-face

Professionals management we help our customers move in troubled waters, to face the future creating clues to leave the mazes to reach always good destination, drawing maps adentrase allowing safely through the most intricate territories and stand out from the amorphous crowds. We strongly believe that our work does not begin or end with us because it is long haul and we need to have professionals who share our values, who believe in the personal brand, them excited for your customers to leave an indelible mark on the hearts of others. We want the best in the Art investment in people.

Words are meaningless if not converted into shares and that our dream come true we have put to work. This fall we released the Degree in Personal Branding in semipresencial version. We have the best professionals from personal branding and of the communication, with a platform tailored to make learning comfortable and solid, with the support of an institution, .Faculty of Communication Blanquerna at the Universitat Ramon Llull which it is a guarantee of quality and strength. We can work closely with Andrés Pérez Ortega, with long boring Arancha Ruiz, Cristina Aced, Natalia Gomez del Pozuelo, Oscar del Santo, Team Soymimarca and cloister of the Faculty. And in the end we will have a face sessions in which we striking teachers. A program designed for those who want to become Personal Burners.

More information? Here it is: Faculty page

¿Te conozo? The notoriety as stage 1 personal message


Visibility is the first stage of a personal message. Find out in this article the different ways to make yourself known, from classical and infallible until they have revolutionized communication, online.

He said last week that the five stages of a compelling personal message are:

  1. Notoriety. I know you?
  2. Affinity I know what you offer?
  3. Do I need to fit what you propose me?
  4. Choice. Are you better than your competition?
  5. Fidelity Do you keep your promises?


doIknowyouCertainly, I do not know if I know you hardly what you offer. So here we speak of a iceberg invested, when the first contact with someone occurs through visibility.

Today, Fortunately, there are more ways of making themselves known, for example, 10 years old .


We have the classical and infallible like writing a book, appear regularly on any media such as radio, press, TV. They are not available to everyone, but remember that there are also local stations, the regional press… We pretend not to reach the moon on the first day.

We attendance at events, events… with its corresponding card exchange (networking, if you prefer). This is available to all mortals. And all you need are three things: forward, knowing planning events related to your environment, and have business cards. You do not have a? You can also be speaker, sure you master some area. If you dare not do it alone, try to go hand in hand with someone else.

We have, in labor, the CV or resume, a document increasingly useless but many companies still require. I find useless because it has become such a standard format that is almost impossible to stand out in the. Anyway, If I had to re-invent, would make him a sheet of paper 10 or 12 names and telephone numbers of people important in our lives. And a message: if you really want to know me, Call it.


And now we have the world of bits, the Web 2.0 or the democratization of communication (thanks to which, for example, You are reading this text). Where to begin?

Remember some key at this stage: first content and then the medium. It is not created profiles on networks. It is knowing who we want to go, which are related supports, what periodicity, what kind of answers we seek.

The average online king is, definitely, the blog. Es tu alter ego virtual, your house, the place where all information is summarized on you, on your way of looking at things, your passions and phobias. Definitely, offer value. No need to know to manage a blog writing. There are blogs that only reproduce copyright content from other blogs in a selective manner. There are also videoblogs, fotoblogs…

But How does the content of a blog people? Why not, throught social media. They come in all tastes, but distinguish personal from professional. A tip if you want to generate a value networking is that you move around Linkedin, YouTube, Twitter, Slideshare, Pinterest and if you want Facebook and Google Plus.

Finally, do not forget to control the reputation, Therefore it real and online. If you do not do it, others managed for you (in their own way).

Books recommended at this stage of notoriety:

Next week we talk about personal affinity do I know what you offer?

23 -the personal brand definition video-

If you had not yet clear what personal brand, This video helps to clarify concepts. Happy 2013!