Will this be the year of the personal branding?

Determining indications poke: Percibo en circuitos profesionales que la expresión “personal branding”, “personal brand” Or “personal branding” ya no suenan a chino como hace pocos años. Esos circuitos incluyen tanto a profesionales independientes como aquellos que trabajan en organizaciones. Percibo en los buscadores que cada día hay más personas hablando del tema en la red. … Read more

23 personal brand definitions - the video-

If you weren't even clear what personal brand is, this video helps clarify concepts. Happy 2013!

I wish you'd existed before., Graduate in Personal Branding

Two years ago, the newspaper La Vanguardia placed the personal branding as one of the future professions of 2020. They were wrong.. Things have come a few years ahead. Although it varies by author, my definition goes like this: Personal Brand is the brand you project on others and Personal Branding would be … Read more

The 16 de mayo se lanza el Curso On-line de Autogestión de Marca Personal

Es un auténtico placer compartir una novedad con vosotr@s: el próximo miércoles 16 de mayo se lanza el Primer Curso On-line de Autogestión de Marca Personal. El curso está dirigido a cualquier persona que quiera aumentar sus posibilidades de éxito profesional y está estructurado como una auténtica consultoría de marca en la red. The 16 de mayo puedes empezar aRead more

Personal brand and lateral thinking

It's been done. 40 years that Maltese thinker Edward de Bono published his "Lateral Thinking", one of the best creative manuals that has ever existed. I assure you that the method set out in Bono's book is still more in force than ever. Today I will try to establish an analogy between lateral thinking and personal branding. … Read more

Professionals seek 'personal branding'

Here we leave the article of María Paz López appeared last Thursday in La Vanguardia Strategies for employment in times of crisis Professionals seek 'personal branding' The method has two phases: self-analysis of strengths and how to communicate them to others | Digital identity is based on interaction and contacts; if you don't interact, No … Read more

#lateraltwits 26 Twitter as a means of recruiting people

I hope the companies that are engaged in HR do not be angry with me, but the truth is that Twitter is gradually becoming an interesting networking and recruitment tool “Talent”. I was able to check it in person when two clients asked me to locate very certain profiles with a haste … Read more

#lateraltwits 13 Twitter as a livelihood

Sounds a little harsh., But yes, there are companies and people who make a living with Twitter. And many! Just as there are people who make a living with esoteric services on phones 900 and websites of dubious content, Twitter is for many professionals a livelihood. For starters, developers … Read more