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The 10 anniversary of “dospuntocerolandia”

What were you doing in 2004 when you dialed in Internet?

Possibly you read the email and you visited any web. You comunicabas with your closest friends perhaps also with some mail.

How do you dialed Internet?

Possibly through a computer, almost certainly connected cable.

What you do today when you connect to the internet? How you connect?

I think we all know the answers. The world has changed radically in 10 years old . The concept of 2.0 the participatory web, progress in 1999 P0R the four visionaries who wrote the manifesto Cluetrain (Fredrick Levine, Christopher Locke, Doc Searls y David Weinberger) It started shortly after the blogs as the first interactive phenomenon and was in 2004 when the student Mark Zuckerberg I believe Facebook to develop a new online community, initially directed to college students. This year marks 10 years that milestone. Today is the most popular social network in the world with 1.110 million users registered.

To understand the scope of the network par excellence, heartily recommend if you have yet seen urgently rent the movie David Fincher “The social network”, It is including beads as “are not made 500 million friends without making a few enemies“. Although Facebook has entered its maturity stage (Some talk of decline), the truth is that this network has been the lever other networks today are growing rapidly, as Twitter, Linkedin, Google+ and hundreds more networks.

Facebook has allowed impossible encounters

Facebook has changed the way we relate with others, and I say positive. To friends lifelong those we continue to see in the real world. But Facebook has allowed impossible encounters with people who have emotionally alive in memory but the distance or time had forgotten. That alone is already worth having a profile. We have more information and coolest people we care.

If at first Facebook grew timidly, the explosion of smartphones that took place from 2004, but especially the launch of the first iPhone on 2007 They allowed access to the network without going through internet, making directly from an application and all the mobility that allow 3G signals from telephone operators.

Of course “Dospuntocerolandia” (stolen expression of good friend Andrés Pérez Ortega) It is more than Facebook, but it was Zuckerberg who laid the foundation stone, Apple who turned the network into a mobile phenomenon thanks to the iPhone and possibly Whatsapp who democratized the use of SmartPhones.

Despite data indicating that young people away from Facebook, I believe that humanity is indebted to Mark Zuckerberg, and from here my congratulations on this tenth anniversary.

Came the day: Presented today SOYMIMARCA, a generator of personal brands

We are announcing that we were coming from this blog, from Twitter, Linkedin, Facebook… has arrived.

Today is presented soymimarca, an ambitious project that aims to become a benchmark in operational creation of personal brands.

The project, promovido by Jordi Collell and William Bone, who Recolons escribe-, It is aimed at both businesses and individuals, and among its differential tools we are combining coaching with other tools of personal brand visibility.

Deis is best to look at the web, www.soymimarca.com, but here we insert your welcome video.

Distinguish or extinct

retaking the conference on Personal Branding From the past 22 April in Madrid, said the owner of a phrase that caught my attention: distinguish or extinct. It was the final moral talk “wood create leader” of Juan Manuel Casado, President Casado Consulting.

Distinguish or extinct. I could not agree more. Anyone who tries to go unnoticed by the world labor can survive. We need to distinguish. Creativity is a fundamental tool to do, but we also need to have a clear vision of where we can go and set ourselves our own marketing plan. A marketing plan self? And why not. Not a long time ago, a consultant and good friend, Jordi Rigual, He launched the idea of ​​creating a marketing plan for Catalonia… and why not?.

If we do nothing, we do soon, and we do it in the most creative way possible, we will go extinct.

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18. Do you use often Google to find answers?

If so, well done. Google It is one of the largest sources of knowledge. And not only for its search websites, as well as image search, blogs, Map, alerts… If you also have knowledge of English, expand your answers, since the sum razes. Google will take you to Wikipedia, a YouTube, the millions of blogs in the world, social networks, online press, thematic websites…

I only see one but. And is that many of us we do not know properly use Google metabuscador. Not the same look that Lateral Consulting “Lateral Consulting”. In the first case we have more than 1 million answers, most unrelated. In the second case we have just over 3.000 but totally related. Try it with your name or your company.

More clues?

  • AND: by default Google launches in search results linking the words entered by the user using this operator. So the end result of a search without specifying anything or using the AND operator will be the results that contain both specified words list. The searches “Used cars AND” or “used car” get the same results, a list of Web sites that contain the word cars and the word occasion.
  • OR the symbol "|” : If you want to specify that the appearance of the two words is not necessary in each search result, but each of them separately, you must specify the OR operator between the terms to be met this criterion. “Used cars OR” now will result a list of Web sites that contain the term cars or occasion.
  • The operator - : to exclude search results. It must be specified before the term to avoid so that the results are sought that do not contain the specified word. “car -ocasión” search the Web sites containing the word car but no chance.
  • You can be assigned to different areas limiting them operators parentheses: “(car OR motorcycle) AND occasion” will search all websites that contain the word cars or motorbikes and either of these two is essential to appear occasion.

special commands:

  • “site:site_name words to search”, search only in this site.
  • “site:es.wikipedia.org mathematics”, searches for all pages that contain the word “mathematics” within the web https://es.wikipedia.org. You can consult a site even when it does not work by clicking the button “cache” that appears next to each search results.
  • It puts one “define:” followed by a word (not: define:Body) See definitions and encyclopedic texts on the subject.
  • using “cache:” before a URL, We will show the contents of the cache Google (This is useful at times when for some reason a direction is not accessible temporarily).
  • If you type “filetype:” followed by the extension of a file will search pages containing that file extension. For example: University filetype:doc

17. What was the last time you tried to create something new?

If anything good has the crisis It is forcing the need for change. Not in vain, the Greek word crisis means change. It's hard, unless you work in the public administration, in recent years and months has not been a change in your employment status.

Right now it is when it is most important reinventing oneself. Something like a of construction Ferran Adrià, but your own ideas and projects. If you've done for years and no “sell”, urgently you need to change the perspective. Introduce new elements, evolve. The web 2.0 It has opened many new horizons. You can work online better than ever. TV viewing habits change, and increase the hours in front of computer and internet.

Can anyone imagine that personal branding might be just as fast and effective without the network?

Finally a tip. If you try while not creating something new, we go wrong. The changes come from creative processes. He spends a few hours a day to think of something new. If you need help, I suggest an old hand “A technique for producing ideas” of James Webb Young. It has years but it works.

Effectiveness without values is a tool without a purpose. This maxim -of Maltese thinker Edward de Bono- It has been a constant in the Obama campaign and, possibly, the key to its success.

"The effectiveness without values ​​is a tool without a purpose". No matter the race or beliefs: care about values. Only then Obama won their voters. When he talked about economy, it was not with the coldness of macroeconomic figures, I was facing the families, yes, future their children and grandchildren. Obama seized key concepts, as change and esperanza.

The factor emotional and values They have won the battle to a great candidate, John McCain, who has had the misfortune of having Obama as opponent. Obama was the first candidate who has transferred the responsibility to govern people: “To bring change to Washington, I do not ask you to trust my ability, I ask you to believe in yours. "

Fairplay made in USA: McCain has not only congratulated the winner, It has also ensured that America will be a great president and that blacks have gained pride. Bravo McCain.

The most surprising of this story it is that Obama has won McCain using the weapons themselves Republicans: the values. Anyone who has read "Don’t think of an Elephant"George Lakoff you know what I mean. Who has not read, I recommend heart. real-change-its-yours