The day has come: TODAY IS SOYMIMARCA, a personal brand generator

That's what we've been announcing from this blog, from Twitter, Linkedin, Facebook… has arrived. Today is soymimarca, an ambitious project that aims to become a benchmark in the operational creation of personal brands. The project, promoted by Jordi Collell and Guillem Recolons - who writes to you-, it targets both companies and individuals, and among its differential tools … Read more

distinguirse o extinguirse

Distinguirnos o extinguirnos

Retomando la jornada sobre Personal Branding del pasado 22 de abril en Madrid, destaco el titular de una frase que me llamó la atención: distinguirnos o extinguirnos. Era la moraleja final de la charlacrear madera de líderde Juan Manuel Casado, presidente de Casado Consulting. Distinguirnos o extinguirnos. I can't agree more. … Read more

18. Do you often use Google to find answers?

If so, Well done. Google is one of the largest sources of knowledge. And not just because of your web search, also as an image finder, blog blogs, maps, alerts… If you also have knowledge of English, your answers expand, because the sum ravages. Google will move you to Wikipedia, to YouTube, … Read more

17. What was the last time you tried to create something new?

If anything good has the crisis it is that it forces the need for change. Not for nothing, the Greek word crisis means change. It's hard, unless you work in the public administration, that in recent years or months there hasn't been a change in your employment situation. Right now it's … Read more

Effectiveness without values is a tool without a purpose. This maxim - from the Maltese thinker Edward de Bono- has been a constant in the Obama campaign and, Possibly, the key to their success.

"Valueless effectiveness is a tool without a purpose". It doesn't matter race or belief: import values. Only then did Obama win over his voters. When I was talking about economics, didn't do it with the cool macroeconomic figures, I was doing it looking at the families, the future of their children and their … Read more