#11s2013 Communication and countercommunication: swords aloft

¿Están acertando los gabinetes de comunicación su estrategia tras la Via Catalana? ¿No hay más táctica que estrategia? ¿Dónde acabará esto?

personal brand and castells

Personal brand and castells

As you know, a few weeks ago UNESCO designated the castells as an intangible cultural heritage of humanity. We find it a unique opportunity to establish a simile with the creation of personal brands. The Castells are a festive event typical of Catalonia, more than 200 years old. It consists of the lifting of human towers … Read more