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Personal branding and sellers of smoke / 2 (by Andrés Pérez Ortega)

Following the thread of the post published last week on the personal brand and sellers of smoke / 1, this time we act Amplifier post published this morning's blog sherpa personal brand Andrés Pérez Ortega. Here's the content:

Coopetidores, looters and converts

A few months ago, in the event that was organized on Branding Personal, I met Guillem Recolons already Jordi Collell. Ya hacía tiempo que el Google Alerts me informaba de su trabajo en temas de Marca Personal, y me hizo mucha ilusión poder conocerles personalmente. Yesterday launched a new project on Personal brand And I think worth comment here.

Supongo que algunos pensarán que soy gilipollas por hablar bien de mi “competencia”. I'm not saying it is, but, of course, Yes I am, no es por eso. Creo que una Marca Personal o comercial se refuerza si quienes forman parte de su mercado tienen un buen nivel. Un profesional o una empresa no puede alegrarse por ser el único en el mercado. Eso solo debilita y adormece.

When I worked in distribution, aprendí que la mejor forma de hacer crecer una categoría es con productos de calidad, and the more, better. If someone is dedicated to meter "shit" in the market, acaba perjudicando a todos. Because, siempre que ha surgido alguien que ha intentado hacer las cosas bien en este asunto, like my friend Mark Thomas or people I am my brand, I've made available.

For the project I'm commenting, solo hay que ver el nivel de los profesionales para darse cuenta de que van a ayudar a profesionalizar este concepto y llevarlo a un buen nivel. Y eso es bueno para todos. In addition, está claro que han entendido que el Branding Personal es mucho más que un avatar bonito o una cuenta en Twitter. It is a combination of Marketing, Coaching, Communication, Image, Gestión de Empresa… y eso se refleja en sus perfiles.

So I think that in this world of networks, some things have changed. What makes one affects the other. If you do things right, refuerza el posicionamiento de los demás. Ya no podemos hablar de competidores, but COOPETIDORES.

Todo esto es especialmente importante porque una de las cosas en las que coincidimos es en una visión del Branding Personal que requiere esfuerzo, work and strategy.

Now that the websites that speak of multiply get rich with the Personal Brand, it is important to hear the voice of serious professional. Podéis identificar a los vendehumo por sus webs con enormes letras en rojo y con exclamaciones en las que se prometen cosas como “¡¡¡Pierda 15 kilos en tres horas!!!”.

Cada vez que surge un nuevo concepto interesante y atractivo ocurre como cuando hay una catástrofe, multiply the "looters”. Aquí ocurre lo mismo. De la nada surgen montones de sitios que se dedican a prostituir un concepto que no conocen y en el que claramente no creen.

Aunque estos buitres de ideas no son los únicos que se han olido dinero. Even worse are the "conversos”. Normalmente se trata de gente de R2H2 que hasta hace dos días despreciaba la Marca Personal y me consideraba un antisistema por hablar de ella.

Headhunters, outplacement professionals or executives of R2H2, de pronto han empezado a hablar de Branding Personal como si lo hubiesen inventado ellos. Because that if, no esperes que ninguno de ellos cite el trabajo de quienes llegaron antes y pavimentaron el camino que ahora utilizan.

Both the "conversos" somo "looters" are opportunists. Seize the moment, prey on and then switch activity. Son mutantes como los virus de la gripe. When they have destroyed all, They seek a new "guest". That has happened with the coaching, con lo dospuntocero o con cualquier tendencia interesante.

I think we live in a world that no longer worth all. Por eso es fundamental apoyar y colaborar con quienes hacen bien las cosas y quienes elevan el nivel y denunciar a quienes lo debilitan.

augmented reality and personal branding II

Retaking the previous post on augmented reality From the past 14 of September, it seems that new matches are between augmented reality and development management. In the blog specialized in AR “Wildeyes” We found this accompanying cartoon shows a scenario in which our fingerprint will be so visible that we can not mislead anyone.

Moraleja: better to have a good personal brand behind.

Augmented Reality personal branding

The newspaper “The country” already he realized in November 2009 the phenomenon of “augmented reality“. A definition of wikipedia, This is augmented reality (WITH) es el término que se usa para definir una visión directa o indirecta de un entorno físico del mundo real, cuyos elementos se combinan con elementos virtuales para la creación de una real-time mixed reality. Consiste en un conjunto de dispositivos que añaden información virtual a la información física ya existente. This is the main difference with the virtual reality, It does not replace physical reality, but superimposes data computer the real world.

Although augmented reality has multiple applications, we will focus on one very directly it affects the management: The Swedish company TAT It has developed a software that enables AR record a video of someone and the application shows you the data of this person available on Internet. Someone may think this breaks privacy, but imagine what you would pay Facebook and other social networks for an application like this.

Do not you believe it? Take a look at this video:

[youtube=https://www.youtube.com/watch?v = tb0pMeg1UN0&fs=1&hl = en_US]

Networking 05 / Smile!

Smile

Smile, please. This is a simple and basic principle management, and many people skip it.

Nobody likes to do business with someone who frowns. It is easier to establish working relationships with someone who says good morning with a smile.

This basic rule was created in 1936 by Dale Carnegie in his book How to Win Friends and Influence People, but trust me, still in force.

 

 

Photo by Joanna Nix on Unsplash

Networking 03 / to get started, a compliment

It may seem a basic principle, but we often forget. Every time we need something from someone, it is best to start with a compliment. Children often do: first they tell you you're very handsome and very strong, and then ask you to upload them ” a piggyback ride”. They are not one.

In the field of business and networking it's the same. It costs nothing to start with a “I congratulate you on your article” or “I have spoken highly of his method”. It's really simple, and facilitates the icebreaker best lubricates our relationships.

By the way, You can also end a compliment. Thanks for reading me.

Distinguish or extinct

retaking the conference on Personal Branding From the past 22 April in Madrid, said the owner of a phrase that caught my attention: distinguish or extinct. It was the final moral talk “wood create leader” of Juan Manuel Casado, President Casado Consulting.

Distinguish or extinct. I could not agree more. Anyone who tries to go unnoticed by the world labor can survive. We need to distinguish. Creativity is a fundamental tool to do, but we also need to have a clear vision of where we can go and set ourselves our own marketing plan. A marketing plan self? And why not. Not a long time ago, a consultant and good friend, Jordi Rigual, He launched the idea of ​​creating a marketing plan for Catalonia… and why not?.

If we do nothing, we do soon, and we do it in the most creative way possible, we will go extinct.

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+45: Looking for a second chance

In 2009, more of 1.300.000 people older than 45 years have now joined the unemployment line in Spain.

I read a few months ago in Expansion professionals over 45 years are among the hardest hit by the economic crisis. It is somewhat curious that this age represents the fullness of leadership, the maturity, experience. Do not have value all that? Yes, Of course it does, but also that age may represent the highest salary level of a professional. And here comes the problem.

What are the alternatives for these professionals?

Companies prefer younger. Budget issue. But questions are emerging What are the alternatives for these professionals? How can exploit its advantages?

  1. Continue working for the same company that you terminated the contract, but from outside. Starting a business is an appropriate solution to unemployment for this group. While companies cut costs, there are functions that have to keep doing and that now outsource. Because, placed on their own can be an interesting alternative, because for the company to hire these services is cheaper, and professional work in a familiar field and builds on lessons learned.
  2. Find a new job as an employee. That maybe you should take into account two factors. On the one hand, be willing to lower i perhaps more rigid working conditions remuneration (The crisis forces). On the other, in this estapa is essential leverage to Acquire training in new areas of knowledge. In other words, catch up (Languages, technologies…).
  3. Becoming an entrepreneur And why not? With 45 years one can support elements that a junior can not offer: A good network, management skills and competence most important, the value of leadership. The only brake that could have here is the willingness to change, but as the crisis forces, the approach could be as simple as "now or never".

Becoming yourself a brand

The option chosen is chosen, our advice will be the same: Working depth personal reputation, reposition, strengthened and, above all, Informing the rest of the world ABOUT US, AS WE ARE, and what we can do for a company, for a society…

At this point is absolutely indispensable tool PERSONAL BRANDING In order to get our offer to the outside world. Today, the possibilities of web 2.0 facilitate the issuance of quick messages to specific groups and economic. The curriculum is outdated, Now our base information on experience and training hangs on LinkedIn or Viadeo, or Xing or Plaxo.

If we want to extend our particular view on a topic, we have to throw the ring and blogs Twitter, publish our opinions on YouTube. In a nutshell, must be disclosed.

Afraid to jump? Contact, We have skipped a lot. grecolons@lateral.es

18. Do you use often Google to find answers?

If so, well done. Google It is one of the largest sources of knowledge. And not only for its search websites, as well as image search, blogs, Map, alerts… If you also have knowledge of English, expand your answers, since the sum razes. Google will take you to Wikipedia, a YouTube, the millions of blogs in the world, social networks, online press, thematic websites…

I only see one but. And is that many of us we do not know properly use Google metabuscador. Not the same look that Lateral Consulting “Lateral Consulting”. In the first case we have more than 1 million answers, most unrelated. In the second case we have just over 3.000 but totally related. Try it with your name or your company.

More clues?

  • AND: by default Google launches for results by joining the words entered by the user using this operator. So the final result of a search without specifying anything or using the AND operator will be the results that contain both the specified word list. The searches “Used cars AND” or “used car” you'll get the same results, a list of websites that contain the word cars and the word occasion.
  • OR the symbol "|” : If you want to specify that the appearance of the two words is not necessary in each search result, but each of them separately, you must specify the OR operator among the terms that must meet this criterion. “Used cars OR” you will now result in a list of websites that contain the term cars or occasion.
  • The operator - : to exclude search results. It must be specified before the term to be ignored so that results that do not contain the specified word are searched. “car -ocasión” will look for websites that contain the word car but not occasion.
  • You can assign different scopes to operators by delimiting them with parentheses: “(car OR motorcycle) AND occasion” will search all the Websites that contain the word cars or motorbikes and with either of these two it is essential that an opportunity appears.

special commands:

  • “site:site_name words to search”, look only on this site.
  • “site:es.wikipedia.org mathematics”, searches for all the pages that contain the word “mathematics” within the web https://es.wikipedia.org. You can check a site even when it doesn't work by clicking the “cache” that appears next to each of the search results.
  • It puts one “define:” followed by a word (not: define:Human Body) See definitions and encyclopedic texts on the subject.
  • using “cache:” before a URL, we'll be shown the content of Google's cache (this is useful at times when for some reason an address is temporarily unaccessible).
  • If you type “filetype:” followed by the extension of a file will search for pages containing the extension of that file. For example: University filetype:doc

17. What was the last time you tried to create something new?

If anything good has the crisis It is forcing the need for change. Not in vain, the Greek word crisis means change. It's hard, unless you work in the public administration, in recent years and months has not been a change in your employment status.

Right now it is when it is most important reinventing oneself. Something like a of construction Ferran Adrià, but your own ideas and projects. If you've done for years and no “sell”, urgently you need to change the perspective. Introduce new elements, evolve. The web 2.0 It has opened many new horizons. You can work online better than ever. TV viewing habits change, and increase the hours in front of computer and internet.

Can anyone imagine that personal branding might be just as fast and effective without the network?

Finally a tip. If you try while not creating something new, we go wrong. The changes come from creative processes. He spends a few hours a day to think of something new. If you need help, I suggest an old hand “A technique for producing ideas” of James Webb Young. It has years but it works.

16. ¿Availest to Google Alerts?

I recognize that I have a love-hate relationship with the Google Alerts. On the one hand, you saturate the incoming mailbox. But on the other, You spend valuable information about the issues that you have decided to subscribe.

Want to know what they say about you on the web? Writes a Google Alert with your name. At Google he is not almost nothing escapes. If someone mentioned in a blog, a tag, on a website or in any 2D, you will know.

Want to know the news about the trade of chickens sexador? Subscribe to alert Google “chickens sexador” and you will not miss anything. Material will have leftovers to prepare your next posts or tweets.

Jokes aside, Alerts are a great tool that saves you from being “strung up” 24h network and notifies you at the intervals you specify on the topic you have chosen.

What do you want to know?