Our way of writing reinforces (or destroys) our personal brand

I read a while back on the blog Dan Schawbel that all our emails, messages and other writings become key elements to strengthen our management. I would add that these elements can also damage our personal brand. We never know who will end up reading it, so you better make sure that we are on the right track.

Writing strengthens our brand. Keys:

The shorter, is better…

The more simple and brief, better. More than once, after writing a phrase we say "What I'm meaning is…”. We must avoid complexity, try to be as clear as possible. The use of assertive language It is essential to our way of communicating. In a world where attention economy sets the tone, best to avoid circumlocutions.

Lets anticipate questions and make answers easy

People are busy. It's not so difficult to add document links, refer to specific dates, provide data. Attach documents in universal formats (Maybe a .PDF a .docx). That will save a lot of time to others.

I am very grateful that when I call for a meeting, or videoconference call me several well explain the objectives of the meeting and would provide the necessary background information.

Let's aboid mistaqes taht make us seem dumbs

It hurts, doesn't it? It's not that hard to review a text, use a concealer (They are free). It takes a few seconds to check a text that has passed through a corrector.

To e-mail includes free correctors (like GMail). Make some mistakes is human in a long text, but wrong in a headline, a brief bio on Twitter or Instagram, It implies sloppiness, you have not even read what you've written.

Count up to 100

Reflect before answering a complex email. One of the virtues of a professional is the ability to remain calm. If we receive an email unpleasant, you have to think a bit. First of all, sports.

You have to let tempers cool and not create negative labels. In addition, emotions can be misinterpreted. In these cases, written appeal should be the 2nd option. It is always better face to face or, if there is no choice, a phone call.

Communicate frequently

It is very interesting to send messages thanking just after meeting new people. Ask questions to our colleagues, bosses…. Provide useful items to our colleagues, customers, contributors…

Finally, you see that it is common sense, absolute sense. I recently found a restaurant slate in text 15 words containing 8 misspellings. That tells us a lot and bad personal brand owner of this restaurant. In addition to misspellings, the text does not make sense, not know where the starter, the second or dessert. You may eat well, but surely we avoid an intellectual discussion with the author of the copy. Write reinforces our personal brand… or destroys it.

Girl photo by The Everett Collection on

Few days left for TEDxEixample 2019 Do you have your ticket?

The next 22 March will take place in Barcelona the first edition of TEDxEixample 2019. More information on the webpage If you do not have clear why go here I give you nine compelling reasons:

speakers TEDxEixample 2019

What kind of thinker are?

Those who know me know that my post are original. Seldom "I heal" content and even fewer replied. But this article has touched me and I seem a pity I could not get to all for a language issue. So, without further ado, I've thrown my way to translate -a- so you can enjoy it as I did.

Although I am not very fond of stereotypes, the authors of this article in Harvard Business Review, Mark Bonchek y Elisa Steele, They have hit the nail on one aspect that I come Suspecting long: they value us, evaluated and ranked according to our executive powers (in what we do) but not in the way we think. I leave there. a greeting.

What kind of thinker are?

We all aspire to work better together. Technology is providing us with this work. But digital tools are only part of the answer. Are the people who ultimately make the difference.

The problem is that collaborative technologies are evolving faster than our ability as people learn to use. What can be done to close that gap? A year ago we set out to find the answer, Based on the collective experience of various collaborative learning communities and organizations. This is what we found:

In most organizations there is a standard set of tools we use to to form, lead and manage teams. They include tests personality, profiles skills and functions of the team. When you put a team together, It takes into account the personalities of its members: ¿son introvertidos or extroverts?, take risks or avoid?, ¿son analytical or intuitive?

Taking into account their skills: What is your specific area talent, experience or knowledge? And it takes into account their potential role in the team: What will be your contribution to purpose of the team?

We normally think of executive roles, as team leader, project manager, the investigator. When we need a decision, We go to team leader. When we want to know the status of a project we will seek to project manager. If you need to know the results of a study, We go to the head of research.

But in today's market, the smartest companies are not necessarily produce more than the competition; They are those that are better than your competition. And while there are plenty of tools that help us understand quickly what our teammates do, it's more difficult to know how they think. Research shows that ultimately, It is more important to know how they think the teams to determine their performance.

Therefore we propose that in the same way that current teams have members executive roles assigned, should also have members roles of thought. Knowing how they think the team and the organization can better channel Energy, yes, commitment, This is creativity and productivity.

One aspect of the collaboration is to get people are aligned in what they do. But in a different dimension it comes to getting people aligned depending on how they think.

So how can we evaluate a team based their thinking? There are frames of how one thinks or how it affects each of the team members. But we find no simple way of assessment indicating how people connected, HE communicate and collaborate based on their thinking. So after a large phase co-creation and methods of trial and error, we have developed a three-step method It is offering practical and meaningful results.

Focus. The first step is identify the focus of their thinking in a context or particular location. Do you tend to pay more attention to the ideas, processes, action, or relations? For example, to start the day, Do you tend to think about the problems you need to solve, plans you need to launch, the actions you must implement, or the people you need to see?

One does not exclude the other. This is where our focus lies naturally. Another example: when we read a book or watch a movie, Are we naturally opted to action, the love, the drama, or mystery?

Orientation. The next step is to realize if our orientation in that environment swiveled to the macro or micro, to the big picture or to detail. A good way to identify this orientation is to think about what bothers us at meetings. Is it more likely to be drawn into bother us as concrete or to aspects too general and unspecific?

These dimensions are complementary to personality, the abilities and roles traditional. Some project managers are more inclined to focus on the process and others people. And some are more oriented overview of the forest and others to trees.

The third step It is to combine these two dimensions and see the style of thinking at work in any context or place you have chosen.

what kind of thinker you are

For example, in the big picture (forest) or orientation macro:

  • Explorer is the thinker focused on generating creative ideas.
  • Planner It is the thinker who focuses on designing effective systems.
  • plumber It is the thinker who tries to mobilize people to action.
  • connector is the thinker focused on building and strengthening relations.

Across micro orientation (tree) the detail:

  • Expert It is the thinker who seeks to achieve objectivity and knowledge.
  • optimizer is the thinker who tries to improve productivity and efficiency.
  • Producer is the thinker who seeks to achieve project completion and momentum.
  • Coach It is the thinker who wants to empower individuals and their potential.

When we know what our thinking and know what moves us naturally, know why some problems are a challenge and others bore us, and we know what we can do to improve in the areas that are important to reach our goals.

Once we know how we think, It will help share it with others, and ensure that others share with us. In this way, our thinking will become a useful tool – a kind of social currency – for the team. If we try to organize a team to work on a new project, Would not it be positive to know beforehand who is mobilized for more general discussions (forest) and who may consider frustrating? Who would you like to work on the details of execution? And who is motivated and starts with managing team dynamics?

As real case, a company had all its leadership team identified in their roles as managers and leaders. Analyzing a heat map results, they realized they had a lot of scouts and a lot of Channelers and Producers, but few planners and optimizers. The team was great to come up with great ideas and mobilize action, but weak in data processing and make things work efficiently.

With this new information in hand, They started giving entry to those whose thought focalizaba more details. They also changed the culture and recruitment strategies to create a style of thinking more balanced and diverse.

As caso individual, a leading had always operated in environments oriented creativity as consulting and marketing. But by identifying your thinking style, realized that he was more motivated by the relationships that ideas. Its orientation was toward connecting it to Explorer. She used ideas to foster relationships, instead of fostering relations Ideas. This idea led to shift focus their work to account management and business development, which he led to much higher levels of performance and commitment.

The business environment is changing rapidly, and that forces us to find new and better ways to connect and communicate. We all aspire to work better together; the challenge is to actually make it happen. Understand the collaborative model from the perspective of thought instead of traditional optical action is a step forward powerful.


Mark Bonchek @MarkBonchek He is founder and CEO of SHIFT Thinking, It helps leaders and organizations to update their thinking in the digital age.

Elisa Steele @elisasteele He is CEO and president of Jive, company focused on communication and collaboration solutions for business.

Published in Harvard Business Review under the title "What kind of thinker are you" he 23 November 2015.

Translated and curated by Guillem Recolons, December 2015.

top image: Freepik

Conference: Do you find it useful to have a professional personal brand?

Next Monday 24 in the afternoon, at 18pm, at the headquarters of the College of Industrial Engineers of Catalonia, there will be a conference / debate SOYMIMARCA in which it is intended to explain the importance and the need for professionals (not only industrial engineers) manage their own brand.

The meeting is free attendance, but places are limited.
to register:

It is important that both professionals and companies are aware that a person who manages your personal brand, It is a professional commitment, initiative, responsibility, aware of its value and its powers.


approx: 1h30. You are all invited.

Col·College of Engineering / Via Laietana 39 / Barcelona

personal brand and castells

As you know, few weeks ago UNESCO castells designated as intangible cultural heritage. It seems a unique opportunity to establish a comparison with the creation of personal Records.

The Castells They are a typical festive demonstration of Catalunya, of over 200 years of antiguaty. It consists in raising human towers formed by the superposition of different levels (between 6 and 10). The Castells are erected by groups of men and women of all ages, called Collas. Castellers sport a traditional dress and each colla feature is distinguished by the color of the shirt worn by their members.

personal brand and castells

Ramon ilustration Curto

Lifting each castell It is accompanied by characteristic music, interpreted with a wind instrument called Gralla, which marks the pace of development of construction. Typically, the assistant to this kind of public exhibitions voluntarily join the human base on which the castells rise, formed by dozens of people.

pineapple: The secret of castells is similar to the secret of building personal brand: much basis, what is called “pineapple”. An important group of castellers, not seen, form the foundation, the basis for the endurance castell. In the personal brand that basis would be self-knowledge, analysis of the current situation, detection of skills and competencies. You can deeply into the base, strengthen; castells in this reinforcement called folre.

The trunk or central column: as they create new levels on the basis, weight decreases castellers, thus facilitating each person can hold in balance the weight of others. Personal brand in the middle column is the strategy, roadmap, which defines all the nuances where we want to go, deadlines, Partial goals.

The knob above: It is the most visible part of castells, which emerges with full force and with a hoist arm l'enxeneta indicates that everything went well. It is the metaphor of the top. Personal brand in this figure is represented by tools that facilitate visualization of the person, newspaper articles, lectures or public debates, the style, el networking, the presence in blogs, on social networks…

Do not trust who never calls itself “guru”, who believes in personal branding is to open an account Linkedin or who think that everything is solved with a blog. Personal brand needs three phases, like a castle, and that takes work, dedication and time. Shout out to casteller how many hours training before lifting a castell: all.