#11s2013 Communication and countercommunication: swords aloft

¿Están acertando los gabinetes de comunicación su estrategia tras la Via Catalana? ¿No hay más táctica que estrategia? ¿Dónde acabará esto?

Happiness after dismissal

It's a topic to talk about dismissal and depression, phases of mourning, of indefinition, Disorientation, Crisis. As Louis Van Gaal would have said, "Always negative". But, What about the positive side of the dismissal? Why do you never talk about people who have discovered that there is a better life behind an ERE? What about all those who, of the … Read more

Human Marketing V: The fourth C is Communicate

In addition to establishing our personal brand, construida y edificada sobre valores reales, y sobre una argumentación vital consecuente con lo que somos y con nuestras aspiraciones, el marketing humano establece las relaciones entre personas, between personal brands. Tanto los aspectos de visibilidad como de actitud son bases de una estrategia de comunicación. La comunicación entreRead more

A brand on Twitter Danger or Opportunity?

Collecting data from the network, we see that almost a 20% Twitter's private users follows some trademark. The reasons for doing so can be very diverse: Emotional connection to the brand (positive experiences, Advertising…) Stay informed of the news of each brand; Products, Events, Fairs… Watch if the competition is treated. There too … Read more

Personal brand and smoke sellers / 2 (by Andrés Pérez Ortega)

Following the thread of the post posted last week about the personal brand and smoke sellers / 1, this time we act as amplifier of the post that publishes this same morning the blog of the personal brand sherpa Andrés Pérez Ortega. Here's the content: Coopetidores, looters and converts a few months ago, in the … Read more