The 10 anniversary of “dospuntocerolandia”

What were you doing in 2004 when you dialed in Internet?

Possibly you read the email and you visited any web. You comunicabas with your closest friends perhaps also with some mail.

How do you dialed Internet?

Possibly through a computer, almost certainly connected cable.

What you do today when you connect to the internet? How you connect?

I think we all know the answers. The world has changed radically in 10 years old . The concept of 2.0 the participatory web, progress in 1999 P0R the four visionaries who wrote the manifesto Cluetrain (Fredrick Levine, Christopher Locke, Doc Searls y David Weinberger) It started shortly after the blogs as the first interactive phenomenon and was in 2004 when the student Mark Zuckerberg I believe Facebook to develop a new online community, initially directed to college students. This year marks 10 years that milestone. Today is the most popular social network in the world with 1.110 million users registered.

To understand the scope of the network par excellence, heartily recommend if you have yet seen urgently rent the movie David Fincher “The social network”, It is including beads as “are not made 500 million friends without making a few enemies“. Although Facebook has entered its maturity stage (Some talk of decline), the truth is that this network has been the lever other networks today are growing rapidly, as Twitter, Linkedin, Google+ and hundreds more networks.

Facebook has allowed impossible encounters

Facebook has changed the way we relate with others, and I say positive. To friends lifelong those we continue to see in the real world. But Facebook has allowed impossible encounters with people who have emotionally alive in memory but the distance or time had forgotten. That alone is already worth having a profile. We have more information and coolest people we care.

If at first Facebook grew timidly, the explosion of smartphones that took place from 2004, but especially the launch of the first iPhone on 2007 They allowed access to the network without going through internet, making directly from an application and all the mobility that allow 3G signals from telephone operators.

Of course “Dospuntocerolandia” (stolen expression of good friend Andrés Pérez Ortega) It is more than Facebook, but it was Zuckerberg who laid the foundation stone, Apple who turned the network into a mobile phenomenon thanks to the iPhone and possibly Whatsapp who democratized the use of SmartPhones.

Despite data indicating that young people away from Facebook, I believe that humanity is indebted to Mark Zuckerberg, and from here my congratulations on this tenth anniversary.

Humanization of brands (1) What happened to Ana?


humanizes, that something is

Those who know me know that I've been doing the necessary flag humanization of brands and corporations. The trend is unstoppable marketing more humanized, and we have good examples, one of them would be the communication house in recent years or the recent campaign Freixenet, of my friends JWT, although somewhat controversial, He characterized by humanizing their characters (the bubbles).


Ana sin Ana

One of the most humanised brands we know is Anna de Codorniu, which for years he stars in communication with a woman, mother, the center of the story. I was surprised to see a few days ago a marquee of this trademark without Ana, a simple still life . What happened to Ana? I hope nothing, I've seen the latest videos and Ana appears campaign, more sophisticated than ever, in a magnificent execution of equipazo Igriega Communication.

Stories that humanize

The storytelling He came many years and has established itself precisely to humanize brands. A brand needs to become a person to establish a dialogue with people. And that makes it through small stories, micro-stories they want to get an emotional relationship with potential users. The old ads 80 a still life attached to a lapidary phrase gravely have passed into history. Now we want to know more, not satisfied with the functional part of the brands, we want to know your dark side, its bright side, their weaknesses, its raison d'etre and what you want to be more.

I recently read, an excellent post on trends 2014 the agency JWT, we go from Storytelling to Storydoing. I could not agree more. There comes a time when brands should be protagonists of real stories, experiences on the street. It's time for street marketing, also it came a few years ago to stay and help brands connect with the people.

Here Ana

Here Ana

Vision work

For some unknown reason, almost all companies work their vision hurts, his dream, its role in the world, the text of his tombstone. Often they do in key leadership, like the rest of humanity cared three fuck a brand to be leader. People do not want leading brands, Nearby we want brands, and this is how it should work the vision of a company, of a brand, of a person. Working a vision for hanging on a table in the kitchen is of little. The vision is to contain a shared idea, emotional, key contribution to a collective, perhaps humanity. If companies , brands and people would get better work humanizing vision, They would get to jump right into the conversation and connect.