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Believe it or not, an entrepreneur is a person

Yes, yes, businessman He has had a bad press as a collective. Likely due to the opacity in how they communicate (communicate in the). Fortunately, something is changing. And those beings who like iron now show their vulnerabilities, His emotions, human condition.

The entrepreneur is like you.

The businessman It is like you; it's more, you, You may not know, also you are an entrepreneur.

A company no longer a task involving some difficulty. And I wonder daily affronts not many of these difficulties? You did not take complex decisions that can harm a few to benefit a lot?

And reminiscing Tom Peters, each of us is a businessman your YO, S.L. We have the ability to manage many small departments that depend on us: I+D, production, branding, marketing, finance, RH, Logistics… You are like the entrepreneur, with the difference that you will auto-you manage and businessman managed for many.

Our superpowers have always been there, but now we transmit without fear

Our Superpowers (Our values) now they make us proud, not shame us. It was a time to show certain values ​​such as solidarity, empathy, the intuition, the imagination… It was considered a sign of weakness businessman. competences soft They were not taken into account. It was what I learned, not how we applied and what we broadcast.

Hence that some were baptized as empresaurios. If we remember Gordon Gekko (Wall Street, 1987), all that mattered to businessman yuppie of those years was the success at any price, the luxury unleashed the accumulation of money. Was far concern for employees and partners or actual corporate values ​​that go beyond hierarchical and authoritarian leadership.

Values ​​are seeking values, power connection

The businessman, and that includes you, It begins to be interested in how that confidence is transmitted. The strategic vision of the business is no longer enough. Executives need to achieve a humanised vision. As claimed by the surgeon and writer Atul Gawande, “hires attitude and skill training”. The skills can be acquired, but the attitude (whose engine are our values) They come with us.

The profiles millennial They have understood like no idea, the prioritization Values ​​on competence. This allows the businessman have better integrated teams, shirt bearing the brand and proudly wear. It is no longer leads, with what-Lider. Do not believe it, if co-creates. And that is possible with integrated teams, motivated and related values.

Values ​​matter and purpose. More than ever.

Entrepreneurs Region Murcia

4th in full digital revolution, remember the words of futurist Gerd Leonhard “…anything that can not be scanned or automated be considered an outlier”. And I assure you that the values ​​and purpose are not robotizables. So every time, yes, businessman, It should take into account these two factors.

Anything that can not be scanned or automated be considered an outlier. Gerd Leonhard.

The purpose It will help all who work behind a project to find the meaning of it. A place to see where they go, They know why they should get out of bed in the morning.

The values, meanwhile, will act as vectors emotional connection between those involved in the projects and their stakeholders, its stakeholders.

This week I had the opportunity to share this powerful triangle Purpose / Values / Connecting with a group of entrepreneurs Business Forum Murcia. Thank humanist friend Juanma Egea for having me. I checked live: a businessman It is also a person.

Executive woman photo by Nariz on Shutterstock.com

Agenda

  • 28N. Update Zaragoza. 28 November in Zaragoza active. free event. Registration on the website soon Zaragoza Activa. Do not miss my colleagues Victor Candel, Meme Romero, Elena Arnaiz, Eva Collado, and Juan Martinez (organizer and speaker).
  • 28, 29N. Workshop Personal brand and Relationship Management. Ferrovial, Euroforum II in San Lorenzo del Escorial. You can follow the hashtag #MarcaPersonalSumma
  • 1D. Personal brand 4.0. Personal Branding Lab Day. From YouTube, 11 Personal Branding conducidas hours followed by Nilton Alicia Navarro and Ro collaboration with the Blanquerna Communication and International Relations and Infojobs. From 10 a 21h (GMT+1). Free. You can follow the hashtag #PersonalBrandingLabDay Personal Branding Lab Day 2018

 

From obliged to beat motivated to fight # EKHuelva18 #MarcaPersonal (the story)

The younger may not remember the great Luis Arribas Castro (Don Pollo), which put the voice to the Cadena Ser in Barcelona back in the 80. That Barcelona hospital, Franco still strong heritage, contestataria, dangerous, something anarchic, closed sea. But very human. I had the honor to see live how Arribas Castro gave off every day program with a phrase I will never forget:

The city is a million things

The real heartbeat of the city are its people. Barcelona was not in the world, as it is from 1992. But it was in our hearts. Between 1975, year of Franco's death, and 1990, in fifteen years, FC Barcelona only won a league championship. And many years was in the middle and lower part of the table. But the fans cheered like today does with his team fan Recre or Athletic Club. They were not obliged to win, why they were motivated to fight, to play well.

The case Aviles.

In May 2017 I had occasion to visit the city of Aviles, In asturias. It was the hand of my dear colleague and staff brander Elena Arnaiz. Elena, revelation for me 2017, It took us a few to that small town and organized a small one-day conference that brought -Attention- to 300 people. I talked about it a year ago in the post Jobseekers, better go for the 80 and forget 20 and also in The best of 2017 Personal Branding. And Elena summed it up in a masterful post title Trace in the liquid space.

There I met my soul mates Eva Collado Durán and Fran Segarra (Get in Value) and my colleagues soul Andrés Pérez Ortega, Isabel Iglesias, Victor Candel, the magic of Nilton Navarro and Elena own, was a smash hit. Not only for the number of people who attended. The quality of its people, the desire, the proximity, the amount of friends emerged from that moment, of which we connected all watching their progress, listening to their stories. It was an event 100% human. He had a thirst for knowledge, but above all he had wanted to host, saluting, squeezing hands, give kisses, distribute hugs. a rush.

Unprecedented success in Spain. The Mysterious Case of Space Knowmads Huelva 2018 (alias # EKHuelva18)

In the Iberian antipode of Aviles is the old city of Huelva, la latina Onuba. You may think that Huelva has nothing to do with Aviles. Politically, historical and geographical, no. Social and human aspect, yes, absolutely.

But let's see, How has Huelva fill a large theater with about 500 people have even danced to the rhythm of I will survive Encouraged by a pregnant woman 8 and a half months?

Let me tell you something that looks amazing: I do not remember events personal brand like this.

The secret is to restore human connection

Ignition of the project comes almost a year ago as an initiative and sponsorship of the Andalusian public foundation Andalucía Emprende, from Cajasol Foundation and exciting endeavor David Barreda, since this January 2018 person revelation of the year and “Pattern” of personal brand is placed. His biography is impressive, and it is the reflection that leave their writings.

I think the key to this was not to make a massive event, It was doing something nice.

The importance of marking own profile

The speakers were able, among all, give a hug to almost all attendees, a kiss, a conversation, a photography. A “while that follow you and you liked more in person”. Normal, the person-to-person dialogue will always exceed the text addressed to a collective. When I know I dare to be imperfect, to show my vulnerable side, laughing, to cry.

#EKHuelva18 personal brand

Photo: Manuel Morillo. Final Space Knowmads Huelva 18

Thank you, a word that falls short

All the people I met in Huelva have their own profile, human, close leader. Huelva is not the fresón, Recre, ham or shrimp, are your people. Heartfelt thanks to all that you attended the ceremony. Thanks to the onubenses Helen Gomez Ruano and David Barreda. Thanks also to those who came from very close and gave soul to EKHuelva18, as Meme Romero, Silvia Saucedo, Seve Izquierdo, Rocío Martín, to those who came from afar as Eva Añón, Claudio Inacio, Alex Duran, my fellow stage, Eva Collado Durán, Elena Arnaiz, Andrés Pérez Ortega, Own David Barreda, Enrique Cejudo (onubense, by the way), Patricia Vázquez, Adela de Mora, the entire organization. A more special thanks to the entire team of the foundation Andalucía Emprende, This is Cajasol Foundation, (keynote speech of its president Antonio Pulido), the City of Huelva and Andalusian. What you have done is unprecedented. You are the small village of Asterix stories that refuses to be a people of characterless, boring and cloned citizens. pure humanity. contributes, you importáis, and a lot. Do not change, please.

PD: Would you know what we mean in the Knowmads Space? Attentive to Blog David Barreda.

header image: Manuel Morillo (big)

 

A technology for a more humane world is possible

A few weeks ago was the human connection in the post title Can we promote a culture of human connection in the era of machines?

Following up on the ideas contained in that article, Today we highlight in this post collaborative findings of two events that have occurred recently and that point in that direction, on the idea of ​​achieving a more human world in the era of machines.

Humans are undervalued

The first is the recognition by the Elon Musk (Tesla) that automation is not always synonymous with effectiveness. This follows from article signed by Xataka Raul Alvarez, Production problems in Tesla are due to excessive automation. Humans are undervalued.

Reading it follows that perhaps Musk's vision of an automated world is not possible without human connection. Similarly to what differentiates a human of a machine is the ability to err, we see that intuition, experience and empathy are still -of time- heritage of us humans.

My personal colleague brander Helena Casas, also a psychologist and photographer, It notes that it is true that we have advanced technology at an incredible rate in recent years. Despite the errors in the production line of Tesla, robotization and automation led to excellence will be a reality in a few years. Experts do not agree just put because of two opposing aspects:

  1. The advancement of technology is being exponentially in recent decades
  2. Artificial intelligence as such is still in diapers because currently only a product is a cross algorithm massive data.

This lack of agreement is precisely the lack of knowledge still has on the functioning of the mind and soul as such. It is not a matter of neurosciences, It is a matter of what appears to be quantum physics. They can not do anything just with the brain of a person ... "the person needed"

Hater, why you wrote that?

The second is a recent talk TED Dylan Brown (not available yet open mode). Marron is addressing a different approach to the problem of hate on the Internet. Your videos as “Sitting in a bath with trans people”, accumulate million hits, but also generate tons of hatred in Internet.The neo-futurist Marron developed a survival mechanism: connect with people who fill the network of hatred and make them a simple question: “Why you wrote that?”

These recordings have been captured in the podcast titled Marron: “Conversations with people who hate me“. As he himself acknowledges, That will not bring peace in the world, but he says he has caused a stream of empathy with his goons. “Empathize with someone with whom I am deeply disagree suddenly does not erase my deeply held beliefs or approve theirs”, warns. “I am simply recognizing the humanity of a person to whom he taught to think in a certain way, someone who thinks so very different from me”. Brown admits in the background we need to lay the foundations of a more human world.

The Human Branding

The common bond of the two stories is evident: we need to put mechanisms that allow us to humanize. Humanizing companies (If Tesla and many other). And humanize the relationships that occur in digital environments. I remember an old announcement of the US Army as US soldiers cross threats Afghan soldiers. All wear sunglasses. At the moment they take them, They realize that people are equal, of the same species, and aggression becomes in confidence.

It may seem superficial reduce the idea of ​​a more human world to a concept such as Human Branding (Branding humano). But each brings its grain of sand in the field in which it is competent, and can hence all those who are dedicated to this we share a greater purpose than helping a few people.

Helena Casas He adds that we face what we might call a new era, beyond what we know today as the fourth industrial revolution:

It is the time when happen to be more human.. more people!

Recalling the capacity intellectual and physical development of the Greco-Roman era, touch feed and grow those capabilities that will differentiate us, for a few years, any drill Artificial Intelligence. Everything is governed by patterns, automation and lack of nuance, succumb to robotización.

We are human, we are very different people from each other, to provide the best for this new era we even lead to be able to combine people and machines towards the human race and not its Extermination. A more humane world is possible.

 

Cover photo by Shutterstock.com

 

24 April in Barcelona > I give a talk on Personal brand for entrepreneurs in Inceptum Foundation (c / Rector Triadó 31 from Barcelona) of the 19h, free entrance. Sign up here.

personal brand entrepreneurs

9 May in Huelva > Participated in the week # EKHuelva18 “Knowmads space Huelva” sponsored by Cajasol Foundation and organized by the great David Barreda, where I will meet on stage along with David Andres Perez Ortega, Eva Collado Durán, Elena Arnaiz and Adela de la Mora. Free registration (there are few places) here.

2 to 6 July in Barcelona > Course > Brand staff to differentiate yourself and achieve your goals “the Joules” at the University of Barcelona. five mornings, that intervene Mari Carmen Martín Muñoz, Paula Fernández-Ochoa, Francesc Segarra, Emilio Rodriguez and William server Recolons. Entries in this link.

personal branding to differentiate and achieve your goals

 

Can we promote a culture of human connection in the era of machines?

On the human connection

I think those who are dedicated to branding, whether personal or corporate, We have much to do with the human connection.

I have a few days reading texts and reviewing interesting videos about the human connection in a world where machines increasingly "learn" more and more.

A required viewing video is Yuval Noah Harari of, author Deus Homo Sapiens and. He wonders what will happen in the labor market, in the economy and the power of human beings in the coming decades. Imagine that frightens They learn emotional intelligence machines, aspects such as empathy, we thought reserved only to mankind. But the road is this.

Also I recommend two articles. First, signed by philosopher and researcher Gloria Origgi, He tells us to say goodbye to the information age and give the Welcome to reputation. Confirms that no longer consume information, We consume information leaked by sources that are trusted to us.

The second highlights the PwC report (required reading) Will Robots really steal our jobs? (Is it true that robots take away our work?). This gives us a somewhat more optimistic but the worrying time horizon view 2030. Particularly in sectors such as transport, Construction and.

This chart, The result of this study, speaks for itself:

PWC will robots steal jobs

But beyond catastrophism, PwC defines four colorful worlds:

  • The red world, entrepreneurial territory to mediate between workers and employers offering high-value services from startups.
  • The Blue World, which it highlights three areas: size organizations as a competitive factor, professional skills and digital competences.
  • Green World, defined by WPMS, where equity premium and especially social responsibility inside and outside companies.
  • The Yellow World, knowmads that of seeking greater meaning to what they do and they can better compete given their flexibility to move in changing environments.

I like this view "color angry" because I think it is the key to compete in increasingly automated environments. The four worlds robotization used as an instrument at the service of human beings.

George Orwell and advancing the important thing will not stay alive but to stay human.

In any case, and returning to the responsibility of brandólogos or branders with the human connection, there goes my prediction:

Communication will be effective the higher the human connection between brand and market. In other words, the brand must humanize, and the only way you have to do is communicate their values ​​through people.

How do you do that? Programs promoting internal brand ambassadors. I have repeated several times that consumers are people. Companies are persons. And people talk to people.

Promote a culture of human connection is to address, sales, HR marketing and service of philosophy People trust People (People trust people). A good example of culture of human connection is the campaign EY Spain #YoConstruyoEY, unapologetic defining the EY brand is the people who compose and build every day.

The programs of corporate personal branding, employee and employer branding advocacy are at the service of this idea: humanize brands in the era of machines. Let us be faithful to the idea of ​​Orwell, maintain the human connection above all. Human Branding.

 

Hands image by Shutterstock.com