3 corporate personal branding keys

Confidence, Training, Technology: the three keys to corporate branding staff

The branding staff is no longer an exclusive thing for celebrities and entrepreneurs. Today I deal with the three keys to corporate branding staff, a way to move personal brand management to companies, and specifically their professionals. I heard an interview they did to Brian Fanzo., CEO of ISocialFanz where I liked the … Read more

your people are your brand / guillem recolons

Hello company, Did you know that your people are your brand?

    Well, that's the way it is.: your people are your brand. And a collegiate ad publicity tells you.. Data doesn't deceive: Only one 33% consumers trust brands. On the other, A 90% consumers themselves rely on the recommendations of like-minded people (Source: Nielsen). If you only have a minute, in this video … Read more

trust is polarized

Confidence polarizes -Edelman Trust 2018, Summary-

This week the prestigious barometer has been published “Edelman Trust” 2018. For me, the report is not only a global thermometer on the state of the world, companies and the media; it's also a strategic tool. The Edelman Trust carries 18 Editions, and the current one has been worked on 33.000 questionnaires in 28 países delRead more

imperfect welcome / blog personal branding guillem recolons

Imperfect welcome

Over the past few weeks I've been lucky enough to see people I respect., I admire and with whom, especially, Connect. The curious thing about these meetings is that ideas and projects always arise, some end up materializing and others do not, law of life. Uno de los patrones de estos encuentros se rigeRead more

tag cloud confianza primera impresión

Tu marca empieza inspirando confianza

Confieso que nunca he creído demasiado en eso de las primeras impresiones. Frases del estilo “nunca tendrás una segunda oportunidad para causar una primera buena impresión”, o “la cara es el espejo del alma” se me antojan banales en el contexto de la gestión de marca, whether corporate or personal. Y una de lasRead more

Human Marketing III: question of trust

The tremendous impact on various social forums that is generating this new twist to marketing (#human marketing) was somewhat predictable, aunque no deja de sorprendernos la facilidad y la ilusión con la que se está asumiendo esta propuesta que más que cambiar el punto de vista que el nuevo marketing tiene del nuevo mercado lo queRead more