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Personal brands with own label: Nelson Mandela

One of the most prestigious personal brands is the Nobel Peace Nelson Rolihlahla Mandela, born in 1918 and known in his country as Madiba.

Mandela was the first president of South Africa democratically elected by universal suffrage and the leader of Umkhonto we Sizwe, the armed wing of the African National Congress (CNA).

In 1962 It was detained and convicted of sabotage, plus other charges, to life imprisonment. Mandela was 27 years in prison, most of which was confined in the prison of Robben Island. After his release 11 February 1990, Mandela led his party in the negotiations for a multiracial democracy in South Africa, which it was achieved in 1994 with the first democratic elections by universal suffrage. Mandela won the elections and was president from 1994 to 1999, often prioritizing reconciliation.

This personal brand is shaped by multiple attributes, but certainly the spirit of conciliation It is the greatest of all. After 27 years in prison, Mandela did not think of the revenge, He thought of peace. At 92 years is still witnessed South African politics. Another symbol is taking weight Mandela's open hand, a symbol of peace; within hand's profile is distinguished your country.

 

Cover Nelson Mandela image by Shutterstock.com