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Discover what your personal brand before starting to social networks

You know? What is your personal brand?

Yes, you know what is your management, congratulations. You are in a position to define goals, business model, value proposition, messages and jump into any arena to communicate.

And, Conversely, you do not know What is your personal brand, that mark you leave on others, you need activarte. I'll explain why a little metaphor:

Let's go to the doctor

You can go to the doctor for several reasons, preventive or curative. Let's say the vast majority of doctor visits are due to a problem we suffer as patients (healing).

Well, imagine you get to the doctor and say that you are wrong and ask for a prescription. The doctor will not extend any recipes (treatment) because you need to know before diagnosis.

Occasionally diagnose our brand helps us to know each other better

You need a diagnosis to know what your personal brand. And for this there is nothing like asking. I usually suggest two ways to do:

Ask for feedback to others

It's the most reliable, It is based on the true personal brand, the impression we leave on others, the perceived identity. The way to manage it is simple: You can do it by phone, by mail, or better, anonymously through a Google Form.

What to ask to know What is your personal brand? You can ask to be defined in three words, explain how you are a competent person, how you can improve. If you have your dependents you can ask for your ability to lead, to make decisions, to delegate.

Who to ask? To your stakeholders. Clients enter here, contributors, professional colleagues, classmates and -why not- family.

I advise reading Smart Feedback (Noemí Vico, Jane and Rosa Rodriguez Trunk, LID 2017) for gestionar you feedback properly.

Tests de autoimagen

Unlike feedback, self-image test generates a representation of oneself based on what we have answered a test.

Among the most interesting would be DISC, Crystal Knows (based on DISC), test Emotional intelligence and the brand archetypes How to Fascinate.

I would make them all. Note that DISC has a cost, but it is extremely reliable. The more information you have about yourself and What is your personal brand, better.

I already have it, and now?

It's time to define your personal SWOT. Internal information (weaknesses and strengths) and thank you feedback and self-image test. It is working on the outside (threats and opportunities) with the help of data, research and everything you have at your fingertips.

With the DAFO prepared, You can delve into your personal strategy and later in your communication plan and networking. That we talk later. Greetings and happy week!

Photo by Jirsak on Shutterstock.com

 

Agenda

  • Tuesday 23 October of 9 a 14h, new edition of Knowmad space, this time in Cádiz, with my colleagues Eva Collado, Andrés Pérez Ortega, Elena Arnaiz, Susana Beato, Lola Rueda and the great David Barreda. Free assistance.
  • Thursday 25 October of 12 a 15h, Workshop on personal brand (free) the University of Girona, campus Montilivi.
  • Thursday 25 October of 18 a 21h, Class on Personal Branding (1 of 2) UPF Tecnocampus in Mataro. Graduate Social Media and Digital Marketing.
  • Friday 26 October at 17h (Spain): Webinar on Political Personal Branding taught with Nancy Vazquez for QUIFER Consultants
  • Saturday 27 October at 11h, Prince room in Barcelona Meeting Point, Talk about personal branding for real estate professionals. Inscription here.

My most personal hand Nilton Navarro

Navarro Niton this week published a video interview with my most personal and non-transferable. I hope you like it.

Should I care what other people think of you?

It is a question that I have made many times, I've done many times . And now I throw: Should I care what other people think of you?

Internet is a place where you can find everything. And between all, Lately I've seen many videos, infographics, phrases, They invite you to be yourself forgetting what others think and say about you.

From an existential point of view, could agree: what others think and tell me I can import a damn. And, What happens from the point of view of our personal brand?

What other people think of you, How does it affect your personal brand?

If you're a scientist, and against all odds you have achieved a major achievement (Nobel, for example), what they think or say about you may be irrelevant. But if you're that same scientist on the principles of his career seeking funding for a project, relevancy is high.

That of “live your life no matter what they say about you” It is valid when you've reached the zenith of your career, but not when you depend on customers, investors, contributors, prescribers, bosses…

Not knowing what your boss thinks or says about you puts you at a disadvantage. Not knowing the impression left by your fingerprint to a recruiter while looking for work is a weak point. Not knowing what a customer thinks, a collaborator, a partner, can be deadly to your career, and your personal brand.

without obsessing, ask for feedback in perspective is a healthy exercise

I am among those who think that the definition of Jeff Bezos about personal branding “what they say about you when you're not in front” It is pretty accurate. So if you do not know what they say, we will not have a good diagnosis of our personal brand. In other words, we will not know what personal mark we leave.

Ask feedback To them stakeholders which are key to us could help. And a lot. Personal branding is the process of managing our personal brand to go our goals aligned… and those of our customers. So, know your feedback let us know if we are on the right track or are hanging by a thread.

Reputation matters

Being authentic means being in pasota. You can have a brand supported by controversy, as he had Risto Mejide. The key is knowing if you know what sustains your brand and if there is a business model behind.

If you do not care what others think or say about you, not you care about your reputation. Beyond you with that, and you know at what point in your life you are. Donald Trump has even had to rectify not see its reputation damaged Should I care what other people think of you? Valóralo. Always depend on who they are “others”.

Cover photo by Ditty about Summer on Shutterstock.com