The philosophy of turning the quest for chollos into a smart attitude extends among consumers – White brands and low-cost consumption reach the services sector

Reproduzco el artículoYo no soy tontode Lluís Pellicer aparecido en El País el 11 November 2008 La ganga de toda la vida hecha negocio. Vuelos low cost, ropa low cost, abogados low cost¡Incluso masajes! Toda una industria abocada al concepto low cost se consolida en España. El precio de losRead more

Contrary to what many may think, advertising agencies rarely think of "low cost" format

Un enfoque de pensamiento lateral avanzado: la filosofía de la agencia TVLowCost en el Reino Unido. Lo transcribo literalmente para no desenfocar el concepto con una traducción subjetiva. 1° « Low Cost » means you have a choice Everyone knows and accepts this today. Neither easyJet nor Ryanair hides the fact that their flight timesRead more

lateral thinking

Low Cost, A new form of lateral thinking?. The talk about low cost and TVLowCost at ESADE

The Past 13 And 15 May took place in Madrid and Barcelona respectively the low cost monographs under the title “The low cost business model and the main strategic options of competitors”. The conference was addressed to ESADE alumni, and the truth is that both sessions were a success both … Read more