Personal brand and lateral thinking

It's been done. 40 years that Maltese thinker Edward de Bono published his "Lateral Thinking", one of the best creative manuals that has ever existed. I assure you that the method set out in Bono's book is still more in force than ever. Today I will try to establish an analogy between lateral thinking and personal branding. … Read more

14. Are you cooking some great idea?

Despite our frantic activity, we just dedicate ourselves to thinking new ideas a minute or two a day. Time phases our initiative to renew ourselves. The urgent always precedes and surpasses what is important. At this point it will be very difficult for us to innovate to create some new project or to reinvent ourselves. … Read more

Limitation of thought

Perhaps this time of crisis will allow us to recover old values that we had hidden in some drawer. The phase of the unsused growth of our economy in recent years 30 years comes to an end. Nothing will be so easy from now on, but you have to see the positive part: possibly we dust off the culture of effort, something very useful … Read more

"Excellent, but not enough" vs NUDGE . Similarities between Edward de Bono and Obama's new sources of inspiration.

In its "new words" message 2 February, Edward de Bono highlights the need to create new words to facilitate language. I am particularly struck by De Bono's reflection on the new word “EBNE” (Excellent, but not enough, "Excellent But Not Enough"). Without that word … Read more

The Year of CREATIVITY: the world needs creative thinking more than even before

The good news is that Edward de Bono has been chosen by the European Union as 'Ambassador for Thinking’ for this year 2009, the year of Creativity. In “Idea Creativity”, his recent January message, bono highlights the difference between artistic creativity and creativity in thinking. Recognizes that the first … Read more

Creativity and the Risk Factor, Edward de Bono's new message

Edward de Bono's new message tells us about the need for new approaches to times of crisis, and the greatest need for creativity. I'd rather you read the original version: Too often people think of creativity as being concerned with new products, new services and new markets. All of these imply a … Read more

Effectiveness without values is a tool without a purpose. This maxim - from the Maltese thinker Edward de Bono- has been a constant in the Obama campaign and, Possibly, the key to their success.

"Valueless effectiveness is a tool without a purpose". It doesn't matter race or belief: import values. Only then did Obama win over his voters. When I was talking about economics, didn't do it with the cool macroeconomic figures, I was doing it looking at the families, the future of their children and their … Read more

Edward de Bono's recent message, father of lateral thinking: 'thinking to be a problem

Mistranslated, Be: we just think of solutions to problems. Here is the original text, my translation and my comments: "Because we often consider 'thinking' to be problem solving we do not think much about matters which are not problems. If there is a wide open road ahead of us do not stop to consider … Read more