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personal brand and lateral thinking

ago 40 Maltese thinker years Edward de Bono he published his "Lateral Thinking”, one of the best manuals creativity that has existed. I assure you that the method described in the book of Bono remains more relevant than ever. Today I will try to draw an analogy between the lateral thinking and personal branding.

If we consider that a personal brand is the bearer of a message and if we consider that this message should be compelling, Differential and relevant, we have a justification for using techniques divergent or lateral thinking.

To make a difference to help us generate a preference we need to think and act differently (Einstein got that too). Tom Peters, on “The brand You 50” It establishes forms of divergent thinking as "The main chance is becoming a free agent in an economy of free agents, looking to do your best work and to secure a remarkable track record”.

If we spend our lives trying to solve our weaknesses, We abandon our strengths and we will lose a unique opportunity to To position a linear environment.

Here we summarize some of the techniques that includes lateral thinking, both provocation and analogies:

random word

It is introducing a random word (entry point), then generate a word that is related to it, and so on, repeating this last step. Each time you change the word will attempt to link this to the problem for which you are looking for a solution, generating potential ideas.

Escape

In this case or objects involved in the problem under consideration and refuses or cancels a feature of it. From this new environment, this new situation created, They are seeking ideas with the usual tools.

Stepping stone

Here the idea is to exaggerate, distort or modify in any way an entity of the problem environment (is generally very useful to assume some entity is such that as it were want, not as it really is).

The method investment

Investment in these problems are altered in your direction to see what your hand and see how it can be solved, see the problem and turn to reach a favorable outcome. As this method is not planning to solve the problem of taking full but the main idea to invest serve to approach your solution. The investment approach also tries to avoid chain of ideas and stubbornness, find the craziest solutions may work sometimes. See the problem from different points of view, not look only at one, have different viewing angles that allow us to have a clearer view of the problem, not see superficially.

Fractionation or division

The purpose of fractionation is to break the solid model unit ideas, no matter what is confused at some points, but not about finding the parts or components split models, but creating new parts and fractionating the same components. Thus, by splitting the model, material is obtained for a restructuring models, It is attempting to form a new order. The purpose of fractionation is to avoid the effects of implicit models inhibition fixed by its decomposition.

appropriate responses

According to De Bono, There are three ways in which thought can be blocked: You may be missing some information, there may be a mental block or the obvious obstructs the vision of a better option. The third case would have a solution with the side logic. Once the information is structured and difficult to transform it into something else. Thus it seems obvious that the only way out is one that offers information and structured, so if responds to the problem being solved, it seems that there is no need to seek another.

I assure you that if you aplicáis one or more of these techniques to improve your personal brand. Often I meet clients presenting clear cases blocking. For example, people with extensive experience in a field, having failed in a project, They decide to reinvent renouncing experience.

I wish you well in trying. If you need a little help, count on me.

14. Are you cooking a great idea?

Despite our frantic activity, We dedicated only to think new ideas a minute or two a day. Fagocita time to renew our initiative. The urgent always precedes and surpasses the important. At this point it will be very difficult for us to innovate to create a new project or to reinventarnos to ourselves.

An advice: create routines. I, specifically, I try to spend a minimum of 30 minutes a day thinking about issues not related to the day to day. How? Following simple techniques. Carried away by inspiration while you shower or do sports sounds good, but it is usually preferable to have a blank paper and a pencil in hand and follow some method.

The lateral thinking It is a good way to break excessively logical reasoning. Isn't it?, It is not new. Maltese thinker Edward de Bono He published his work “Lateral Thinking” Towards the year 1970. Here I attached the differences between logical or vertical thinking and lateral thinking.

VERTICAL THINKING LATERAL THINKING
Vertical thinking moves only if there is a direction to move. Lateral thinking moves to create an address.
Vertical thinking know what you are looking for. The lateral thinker seeks but does not know what you are looking for until you find it.
Vertical thinking is analytical. Lateral thinking is provocative.
Vertical thinking is based on the sequence of ideas. Lateral thinking can and should perform jumps.
Vertical thinking in denial is used to block bifurcations. In lateral thinking not rejected any way and all are explored by absurdities that seem.
In vertical thinking it is excluded what appears unrelated to the topic. In lateral thinking it is investigated to what seems totally unrelated to the topic.
In vertical thinking categories, classifications and labels are fixed. In lateral thinking they never are.
In vertical thinking the most obvious ways continue. Wanted in thinking the less obvious.
Vertical thinking is a finite process. Lateral thinking is a probabilistic process.

Limitation of thought

Edward De BonoPerhaps this time crisis allow us to recover old values we had hidden in a drawer. The phase of the runaway growth of our economy in recent 30 years comes to an end. Nothing is so easy now, but you have to see the positive side: desenpolvemos possibly the culture of effort, something very useful for generating new ideas (among many other things).

I include in this post Quote Thinker Edward de Bono guys at 2004, entitled 8 = 6+2, referred to limitation of thought the lack of interest to continue looking for alternative answers after a first accurate answer. Bono insists on the need for not stay with the first answer, keep looking, to look elsewhere. The applications of this thinking maverick give excellent results in fields such as politics, the business management or the sport. There goes the quote:

Most people can not distinguish between: 6 +2 = 8 and 8 = 6 +2. The difference can be quite important. The amount of 6 and 2 He will always lead us 8. Nevertheless, 8 It may be composed of other combinations other than 6 and 2 (5 +3, 4 +4, 7 +1).

Why is this important? Because people start to believe that you have the answer “right” no need to think that we will get further details. Having the correct answer means you do not have to hear other answers, since they can never be certain. The result is a severe limitation in thought. Edward de Bono 8 guys at 2004


Creativity to define lateral thinking

Awesome video that mixes a definition of lateral thinking by Edward De Bono with graphic flowing words during speech.

[youtube=https://www.youtube.com/watch?v = 1UcbyKCA7Uc&hl = it&fs=1&rel=0]

"Excellent, but not enough "vs NUDGE . Similarities between Edward de Bono and new sources of inspiration for Obama.

In his message "new words" of 2 February, Edward de Bono It highlights the need to create new words to facilitate language. I was especially struck by the thought that De Bono on the new word “Abhne” (Excellent, but not enough, of English "Excellent But Not Enough”). Without that word it is hard to ask for a change without attacking what.

Not so much to seek perfection as search alternatives Once we have found the answer to a problem. The question here is whether we have found the right answer using the parameters of logic or whether we should review other possible answers, a priori "out of logic", but that lead us to the right path for other paths.

amsterdam_urinario

 

Here I link with the philosophy of push or "NUDGE” (microingeniería social” by nudging ", mistranslated) that is inspiring policy Obama. Nudge, the book of Richard Thaler, It includes an illustrative story: an operator cleaning came up with an ingenious measure: draw a fly at a certain point the public urinal, aware that men pointed with great success in the Dutch public toilets. The problem was resolved quickly: men pointed to the insect and cleaning costs down.

Nudge is based on the need to correct, without resorting to prohibit or force, irrational behavior that neither meet the desires of the same individual. Maybe not the revolutionary change that many wanted Obama, but the philosophy of push results in health, education and more fields, insists Thaler. I think this philosophy coincides with the Ebne De Bono, because it stems from the concern to go beyond, keep looking, nonconformity with status quo.

For more information (in Spanish) about Nudge, I recommend you read this article La Vanguardia.

Year of CREATIVITY: the world needs creative thinking more than even before

The good news is that Edward de Bono It has been chosen by the European Union as ‘Ambassador for Thinking’ for this year 2009, the year of Creativity.

In “Idea Creativity”, January his recent message, Bono highlights the difference between artistic creativity and creativity in thought. It recognizes that the first is best known, but he also thinks that today the world needs creative thinking more than ever in history “the world needs creative thinking more than even before”.

creativity-and-innovation-eurpean-year-20091Here is the full text:

idea creativity

I was in Prague on January 7th. for the launch of the European Year of Creativity, 2009. The Czech Republic has the presidency of the EU for the first half of 2009.

As usual one of the big problems facing creativity in the inability of language to distinguish between artistic creativity and idea creativity. Both involve creating something new which has value. The practical problem is that the Year of Creativity may tend to focus on artistic creativity because it is better known. That is unfortunate because the world needs creative thinking more than even before. Many problems facing the world are not easily solved with our existing thinking. I am very much in favor of artistic creativity but we do need idea creativity.

It may be that people still believe that nothing can be done about creative thinking and that we just have to wait and hope for new ideas. That attitude is very old fashioned but still prevalent. Many people just do not know that there are formal and deliberate ways of creating new ideas – such as the tools of lateral thinking.

I encourage anyone reading this message to write to your government and the European Union to emphasize the need and possibility of creative thinking.

It is indeed a move in the right direction that the EU has appointed me ‘Ambassador for Thinking’ for the year of creativity.

Creativity and the Risk Factor, new message from Edward de Bono

The new message from Edward de Bono talks about the need for new approaches to the times of crisis, and greater need for creativity. I prefer that you read the original version:
lightbulbToo often people think of creativity as being concerned with new products, new services and new markets. All of these imply a risk factor. So in difficult times people tend to reduce their creative efforts.

It could be argued that in difficult times there is more need for creativity than at other times. There may be new situations to consider and new problems to solve.
Too often it is forgotten that one of the main outcomes of creativity is ‘simplification’. This may reduce costs, manpower etc. The current way of doing things may not be the best. There may even be operations which can simply be dropped. In my book on Simplicity I suggest dropping passport control on leaving the UK. Three months later this was dropped. I cannot prove any connection.

Effectiveness without values is a tool without a purpose. This maxim -of Maltese thinker Edward de Bono- It has been a constant in the Obama campaign and, possibly, the key to its success.

"The effectiveness without values ​​is a tool without a purpose". No matter the race or beliefs: care about values. Only then Obama won their voters. When he talked about economy, it was not with the coldness of macroeconomic figures, I was facing the families, the future their children and grandchildren. Obama seized key concepts, as change and esperanza.

The factor emotional and the values They have won the battle to a great candidate, John McCain, who has had the misfortune of having Obama as opponent. Obama was the first candidate who has transferred the responsibility to govern people: “To bring change to Washington, I do not ask you to trust my ability, I ask you to believe in yours. "

Fairplay made in USA: McCain has not only congratulated the winner, It has also ensured that America will be a great president and that blacks have gained pride. Bravo McCain.

The most surprising of this story it is that Obama has won McCain using the weapons themselves Republicans: the values. Anyone who has read "Don’t think of an Elephant"George Lakoff you know what I mean. Who has not read, I recommend heart. real-change-its-yours

recent message from Edward de Bono, father of lateral thinking: ‘thinking to be a problem

Mistranslated, would: just we think solutions for problems.

Here is the original text, my translation and my comments:

“Because we often consider ‘thinking’ to be problem solving we do not think much about matters which are not problems. If there is a wide open road ahead of us we do not stop to consider the side roads. This is what I call ‘blocked by openness’. Many things continue because they are reasonably satisfactory so we never think any more about them. A classic example is democracy which is full of faults and limitations but can never be challenged. I can think of at least four ways in which democracy could be greatly improved.

Whose business is it to think about things which are not problems?”

"Accustomed to thinking to solve problems, We do not give any importance to what is not a problem. If we move through a huge highway, always we think of the central lanes, not on the side tracks. It is what I call "lock opening". Many things continue as they are because they are already well, and therefore we never think of them. A common example would be democracy, a packed system errors and limitations but nobody dares to question. I can think of at least four ways in which democracy could be improved.

What business you are there to solve things that are not problems?”

I agree with Bono. Sometimes we tend to take for good what could be improvable. A democracy It's a good example, but we could go much further: marital relations, the parents and children,... The general tendency is to think: it works, Let it be.

Nevertheless, I think there are businesses that not only solve problems, but generate new opportunities. The invention of mop –español by-the-way-, did not solve any problems, since then scrub floors hand was not a problem, It was a habit. The invention was an opportunity, Over the years and today, Yes we would consider to scrub a floor hand is a problem.

The low cost It would be a similar case. A few years ago, the price of an airline ticket from Madrid to Brussels, 500 €, It was not a problem, was aReality assumed. The emergence of low cost made generate a new opportunity to travel to Brussels for 90 €. Thanks to that opportunity, thousands of people who had not even thought about traveling there you have. Problem or Opportunity? Matter of nuance.

I leave you with this “problem” lateral thinking: In the basket there are six eggs, and six people an egg each carry. How can it be that still left an egg in the basket?. The solution in the next post.

Creativity is not just thinking something different. That something must add value.

effectively, reciting Edward de Bono, generating an idea of ​​a triangular door is different, but it provides little value. Thanks to technology we can now see and hear live Bono. Deputy defining this video better than any other lateral thinking.