Realidad aumentada y personal branding

El diario “The Country” ya daba cuenta en noviembre de 2009 del fenómeno delaugmented reality“. En una definición de wikipedia, augmented reality (WITH) es el término que se usa para definir una visión directa o indirecta de un entorno físico del mundo real, cuyos elementos se combinan con elementos virtuales para la creaciónRead more

how you communicate your worth

7. How do you communicate your worth?

The past 2 March we referred in a post to the question How do you create value? How do you communicate your worth? It's great to create values, have values, defend values. But if they don't communicate, no one will know.. Will it do any good? Yes, to fill the gap in personal satisfaction. Little else. … Read more

The philosophy of turning the quest for chollos into a smart attitude extends among consumers – White brands and low-cost consumption reach the services sector

I reproduce the article “I'm not a fool” by Lluís Pellicer appeared in El País on 11 November 2008 The bargain of a lifetime made business. Low cost flights, low cost clothing, low cost lawyers… Even massages! An entire industry dedicated to the low cost concept is consolidated in Spain. The price of the … Read more