New influencers: Internal Brand Ambassadors or Emfluencers

New influencers: Internal Brand Ambassadors or Emfluencers

It seems that the world revolves around influencers. I recognize that this word is being spent, at least in my brain. I wanted to headline this post: New influencers: brand ambassadors, but I'm sure he would have lost impact. If you're short on time, here's a video-summary of less than a minute: Are influencers in decline? … Read more

your people are your brand / guillem recolons

Hello company, Did you know that your people are your brand?

    Well, that's the way it is.: your people are your brand. And a collegiate ad publicity tells you.. Data doesn't deceive: Only one 33% consumers trust brands. On the other, A 90% consumers themselves rely on the recommendations of like-minded people (Source: Nielsen). If you only have a minute, in this video … Read more

Crisis and brand ambassadors

Crisis and internal brand ambassadors, a luxury booster

Internal brand ambassador programs (employee advocacy) are usually carried out as a reinforcement of corporate branding. But as I wrote in another post, one of the functions to take into account such programs is to help combat a crisis. Crisis? Until now fear prevailed over the … Read more