3 common ways to ensure failure in brand ambassador programs
Guillem Recolons identifies the three most frequent errors in the implementation of brand ambassador programs (employee advocacy)
employee advocacy
Personal Branding at the company: Applications, pros and cons
Guillem Recolons analyzes the applications of Personal Branding in the Company and details its advantages and disadvantages (Version 2021)
What are brand ambassadors and what are their advantages?
Guillem Recolons defines, classifies and compares brand ambassadors in terms of reach, Commitment, Cost, credibility and control
Confidence, Training, Technology: the three keys to corporate branding staff
The branding staff is no longer an exclusive thing for celebrities and entrepreneurs. Today I deal with the three keys to corporate branding staff, a way to move personal brand management to companies, and specifically their professionals. I heard an interview they did to Brian Fanzo., CEO of ISocialFanz where I liked the … Read more
New influencers: Internal Brand Ambassadors or Emfluencers
It seems that the world revolves around influencers. I recognize that this word is being spent, at least in my brain. I wanted to headline this post: New influencers: brand ambassadors, but I'm sure he would have lost impact. If you're short on time, here's a video-summary of less than a minute: Are influencers in decline? … Read more
What to do when disloyality becomes the norm
To make things clear, I'm not going to talk about marriage disloyal disloyalcy. The issue to be dealt with today, very worrying from a branding perspective, is disloyality towards brands. A few days ago I was able to read a preview of the new Nielsen's Global Consumer Loyalty in Nielsen Europe's Press Room. I translate the data … Read more
Hello company, Did you know that your people are your brand?
Well, that's the way it is.: your people are your brand. And a collegiate ad publicity tells you.. Data doesn't deceive: Only one 33% consumers trust brands. On the other, A 90% consumers themselves rely on the recommendations of like-minded people (Source: Nielsen). If you only have a minute, in this video … Read more
The brand ambassadors of the house: the bridge of trust
Guillem: Let me ask you a question, Nancy: Who do you trust most, in an influencer who recommends a product or service, in a convinced user, or the expert who created it with you in mind (the brand ambassador of the house)? Nancy: Good question, Guillem. For me the ideal is the combination … Read more
Shy recovery from #EdelmanTrust2019 confidence
The latest Edelman Trust barometer presented a few days ago marks a slight uptick in global confidence. Spain is one of the countries that is left out of that recovery. The overall report does not point to the specific reasons for Spain's decline in 47% In 2018 To 40% trust in 2019, that every … Read more
Why the combination of Employee Advocacy and Social Selling is unbeatable for the company
In this blog I have often discussed the employee advocacy, the momentum of in-house brand ambassadors. A few days ago a magnificent article of Scribble came into my hands, a software platform, that merges two disciplines such as Employee Advocacy and Social Selling, and more than just refer it, I've decided to translate it so I don't lose … Read more