who's the best spokesman

Who's the best spokesman, the businessman or his people?

When we talk about an organization's best spokesperson, we tend to get confused. We think the best spokesman is the person holding that position. It's not like that.. All professionals in an organization, from its top leader to the intern, are spokespersons for it. Digital humanist Joan Clotet often recounts an anecdote in the formations … Read more

there is no social employee without a social enterprise

No social worker without a social enterprise (The IBM case)

No social worker without a social enterprise. This is how the article The rise of the social employee in the company that published a few days ago on Soymimarca and Linkedin simultaneously. Companies still distrust this figure of the social employee. Sometimes ignorance, sometimes out of fear. Perhaps that's why I'd like to work with data and … Read more

Personal Branding at the company: Applications, pros and cons, by Guillem Recolons

Personal Branding at the company: Applications, pros and cons

In this brief I address the possibilities offered by the different personal branding programs in the company, your apps, pros and cons. At last, indicate what is the consultant profile / suitable trainer to carry out these programs. The personal branding in the company: that great unknown in Spain and some Latin American countries, The … Read more

From employees to stakeholders: a branding question, by Guillem Recolons

From employees to stakeholders: A #Branding solution

One of the great challenges of organizations is to get their human capital from employees to stakeholders. The differences are huge, as I've already stated in some post. But don't let anyone get fooled.: in this move must come win both parties at stake; if you don't, It doesn't work. Superpowers I love you for … Read more

transformación digital RR-HH.

Digital transformation starts from above... or fails

Los que me conocen saben que no soy un experto en transformación digital, mi ámbito de negocio está alrededor del branding, tanto personal como corporativo. Pero podríamos decir que he sido testigo la implantación de varios procesos de transformación digital, lo que me permite apuntar una realidad que puede resultar dolorosa para muchas empresas: Yes … Read more

14 questions to know if I fit into an organization (or if it fits with me) by Guillem Recolons

14 questions to know if I fit into an organization (employee branding)

Saber si encajo en una organización puede ser algo más que útil, y no sólo a nivel directivo, sino de todos los profesionales. Lo llamamos employee branding