3 corporate personal branding keys

Confidence, Training, Technology: the three keys to corporate branding staff

The branding staff is no longer an exclusive thing for celebrities and entrepreneurs. Today I deal with the three keys to corporate branding staff, a way to move personal brand management to companies, and specifically their professionals. I heard an interview they did to Brian Fanzo., CEO of ISocialFanz where I liked the … Read more

accionariado emocional

Shareholding emotional perhaps innocently, utopia or path?

Hace algún tiempo que recreé este concepto delaccionariado emocionalentendido como la co-propiedad simbólica a una marca u organización. At the end of the month, pasan por mis manos muchos artículos sobre employer branding (atracción de talento) y sobre retención de talento. Lo explico en forma breve: Retención de talento Como concepto me parece que “Retention … Read more

corporate blog mistakes

8 common mistakes in corporate blogs

Although I'm not an online marketing specialist, my own experience of 7 years with soymimarca's blog, one of the corporate blogs of the personal branding, encourage me to suggest some ideas to make this path more bearable. I have seen during these years many mistakes made by improvisation and lack of professionalism, And … Read more

employer branding and vision

No corporate vision no employer branding worth

Just over a year and a half ago I gave a training for one of the world's great consultancy. For me, corporate vision, the purpose, is essential in terms of personal branding and employer branding. The thing is, that company's vision, In 2016 booted with a “be the leaders in…”. All … Read more

Effective communication: Companies, do they communicate effectively with their people?

Companies, do they communicate effectively with their people?

We make it easy to know what percentage of companies communicate effectively with their professional. Fear of responding to anonymous surveys has been lost, and the mis-called “Employees” -how I hate that word- prefer to be more transparent than before. This data could be irrelevant, but in the middle of the era of employee brand advocacy is entirely relevant. It is. … Read more

Personal Branding at the company: Applications, pros and cons, by Guillem Recolons

Personal Branding at the company: Applications, pros and cons

In this brief I address the possibilities offered by the different personal branding programs in the company, your apps, pros and cons. At last, indicate what is the consultant profile / suitable trainer to carry out these programs. The personal branding in the company: that great unknown in Spain and some Latin American countries, The … Read more