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#Branding BrandingWeekRD days in the Dominican Republic

Save the date #BrandingWeekRD

It is possible that small Caribbean paradise called Dominican Republic remains you away. Because, This is the journey there worthwhile. And organizing events, friends and partners Anabel Ferreiras e Issac G. Merino, “guilty” from MADI congress and founders of QUIFER Consultants, They are unique in their kind. What is that of #BrandingWeekRD?

His latest idea, to support 100%, is organizing a week of branding, the dubbed #BrandingWeekRD, where RD is the acronym for the country of the Dominican Republic.

The dates: from 4 to 8 February 2019

Topics covered in the #BrandingWeekRD

A #BrandingWeekRD It is the event that brings together in one forum to a team of experts from the area Personal Branding, with the protagonists to lead change in their organizations, business and personal projects. The main activities, unless last minute changes, will be:

  • Political Personal Branding -workshop-
  • Employee Advocacy: The momentum of brand ambassadors internos -workshop-
  • Keys to healthy companies -workshop-
  • Management personal brand in the digital environment -workshop-
  • Personal branding for managers and entrepreneurs -charla-
  • Personal branding for the legal sector -chat-
  • If you don´t add value, you don't matter -chat-
  • From employees to involved -chat-
  • digital processing for HR departments -chat-

#BrandingWeekRD Themes 2019

Political Personal Branding and la #BrandingWeekRD

  • 8h workshop (a full day) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at candidates from all areas of policy and management organization responsible for the candidate's campaign. Maximum 25 participants.
  • The main objective of the workshop Political Personal Branding is promote the development of the personal brand of the candidates politicians.
  • Date: to define, but quite possibly the week 28 of September.
  • It is shown infografía summarizing the contents of the workshop:

Personal Political Branding QUIFER / Guillem Recolons

Employee Advocacy: the momentum of internal brand ambassadors in #BrandingWeekRD

  • 12h Workshop (a day and a half) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives from all areas of the organization and responsible for managing cultural change. Maximum 25 participants.
  • The objective of the workshop Employee Advocacy is convert middle managers responsible for brand ambassadors.
  • Date: to define, but very possibly the first days of October.
  • Also in this case it is shown infographic:

Employee Advocacy Quifer & Guillem Recolons

Keys to healthy companies, and la #BrandingWeekRD

  • 4h workshop (part time) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives from all areas of the organization and responsible for managing cultural change. Maximum 25 participants.
  • The objective of the workshop Healthy companies is contextualize the importance of being in a hyper-competitive market and as the current .
  • Date: to define, but very possibly the first days of October.

Management personal brand in the digital environment, and la #BrandingWeekRD

  • 8h workshop (a day) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at Managers and intermediate, and especially HR professionals and communication area organizations. Maximum 25 participants.
  • The objective of the workshop Healthy companies is contextualize the importance of being in a hyper-competitive market and as the current .
  • Date: to define, but very possibly the first days of October.

Management personal brand for managers and entrepreneurs, (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives, entrepreneurs and intrapreneurs. Limited to the capacity of the hotel room.
  • The aim of the talk about Personal brand for managers and entrepreneurs is mentalizar on the need to put people ahead as leading exponents of confidence in markets.
  • Date: to define, but very possibly the first week of October.

#BrandingWeekRD ponentes 2019

Management personal brand in the legal sector, (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • For lawyers, prosecutors, notaries, judges and all legal field. Limited to the capacity of the hotel room.
  • The aim of the talk about Personal brand in the legal sector is mentalizar on the growing importance of each professional above the office and the keys to effectively manage this factor.
  • Date: to define, but very possibly the first week of October.

If you don´t add value, you don't matter (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at all professionals “commodity” they need to develop a proposal for strong and distinctive value to be chosen in processes.
  • The aim of the talk If you don´t add value, you don't matter is find our differential area as professionals and the best way to communicate.
  • Date: to define, but very possibly the first week of October.

From employees to involved (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at managers of the organization, especially general direction, de RR.HH, Communication and Training.
  • The aim of the talk Employees to Implicados It is to achieve new way of understanding the cross-leadership and the role of external and internal communication through internal professionals as ambassadors for natural brand.
  • Date: to define, but very possibly the first week of October.

digital transformation for RR.HH departments (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives and middle managers or department of Human Resources People.
  • The aim of the talk about digital processing for HR departments is to lay the foundations of an exponential change through better data stream will allow the organization to grow, professional loyalty and attract the best external talent, among many other advantages.
  • Date: to define, but very possibly the first week of October.

Dynamic events

During the #BrandingWeekRD, the methodology used in the workshops is to make attendees are the protagonists encouraging their participation through dynamic, role play exercises and gamification to facilitate the work and create the best environment. Conferences, meanwhile, will allow interaction with the speaker through questions and answers at the end of each session.

trainers / Lectureship

From the Dominican Republic itself, from Mexico and Spain, Actually #BrandingWeekRD He has decided to go big and have some of the best specialists in the world in the areas of personal branding, employee advocacy programs, human Resources, branding in the legal sector, personal branding político…

Here are some names, failing to confirm other additions:

Eva Collado Durán

Eva Collado Durán

Eva Collado Durán It is strategic consulting Human Capital. Lecturer, Trainer and writer. Specialist in people, digital transformation and personal brand. Author of the book Brand Is You (Ed. Rasche, 2014).

Paula Fernández-Ochoa

Paula Fernández-Ochoa

Paula Fernández-Ochoa It is partner +MoreThanLaw: Consultant and lecturer at Legal marketing and Personal brand. Founder of the platform #VivircorRiendo, that promotes sport and wellness.

Nancy Vazquez

Nancy Vazquez

from Puebla, Mexico, Nancy Vazquez He is a founding partner of Integra Personal Branding, the specialized agency personal brand management and entrepreneurship most important Spanish-speaking.

Guillem Recolons

William Recolons, management specialist personal brand or personal branding

Guillem Recolons. Soy personal brand strategy consultant, trainer and lecturer. Fundy Soymimarca, one of the references in Personal Branding. Co-author y author 7 books and 500 Related Posts.

Organization

As he said earlier, the organization #BrandingWeekRD is performed by two specialists in successful events in the Dominican Republic: Anabel Ferreiras and Isaac G. Merino.

Isaac G. Merino and Anabel Ferreiras, Madi souls of Congress and partners QUIFER Consultants

Isaac G. Merino and Anabel Ferreiras, Madi souls of Congress and partners QUIFER Consultants

For any management patronage and preregistration, or for more detailed information on the #BrandingWeekRD I beg you contact Anabel:

  • Anabel Ferreiras, Managing partner
  • QUIFER Consultants
  • Tel. +1 (829) 694 8080
  • Mail: anabel@quiferconsultores.com

 

Finally a congress of Personal Branding with face and eyes!

Welcome to Personal Branding Lab Day 2015. More than a congress of Personal Branding

Which we took some time on this the Personal Branding we threw to miss an event like God sends bringing together the cream of the profession and open the door to experimentation among professionals, companies and students. I remember going with my partner Jordi Collell to a day a day which it was organized in Madrid in April 2010 about personal branding, but although it was a successful organization and attendance, the truth is that among 10 speakers only there was one who spoke knowingly of personal brand management: the sherpa, Andrés Pérez Ortega. That day was the germ that caused months later born Soymimarca, so I personally never forget. But having said that, It was not a Congress itself, and personal brand was still in diapers.

already 2011, in Valencia, we managed to reunite with Pablo Andres Perez Ortega Adam and hence the idea of ​​a conference on personal brand was conceived in uppercase sense, ambitious, theoretical and practical, interaction with attendees and international impact. For several reasons, and I assure you that Paul Adam has not stopped insisting, the idea was postponed until you find the ideal setting to celebrate. And the framework is here.

The final impetus to the organization of an event “properly” It has been the commitment of institutions, professionals and companies for personal branding. It has been a slow cooker, but with very good results.

Professionals

During this time, between 2010 and today, great professionals have emerged: In addition to Andrés Pérez Ortega, Neus Arques and Oscar Del Santo, already they talked about this for years, an entire group from different disciplines was adding value to the brand: Own Pablo Adán says from marketing, Xavi Roca from the management, Alfonso Alcántara from HR, Arancha Ruiz from the selection of persons, Risto Mejide from our own experience and from creativity, Jordi Collell from coaching, Aléxia Herms from communication, Eva Collado Durán from HR and from 2.0, Ruth Rios from communication, Alfredo Vela from ICT, Paula Fernández-Ochoa from law firms, Cristina Mulero from HR, María A. Sánchez from Personal Image, Natalia Gómez del Pozuelo from his role as writer, Celia Hil from HR, Javier Zamora (including Ph.D.) from sports personal brand, Jane's Trunk from coaching, Santo Carmen from advertising, Francesc Segarra from psychology, Enrique Rueda from the humanist vision, Marta played from training, Fabián González from Colombia and international trade, (visit her site Andrea Vilallonga) from personal image, Helena Casas from the professional image, Diaz-Aroca emerald from science, a server from advertising, and many more that are there and we will soon displace all.

Personal Branding Lab Day logo

institutions

A big boost to personal branding comes from the hand of two people with faith: José Maria Carbonell, dean Faculty Blanquerna Communication and International Relations (Universitat Ramon Llull) and my socio Jordi Collell, that they were forcibly three years ago to create the first college graduate in Personal Branding and they got. They are two editions. There have consolidated great professionals like Fernando Rios from Venezuela, Ilana Berenholc from Brazil, Oianko Choperena from Donostia, Ruben G. Castro from graphic design (by the way, the creator Brand Personal Branding Lab Day), Ricard Pons from sales, of Pau Samo from sales and TED, Silvia Rios from HR, Laura Cabezas from fashion, Veronica Paredes Rivero from Mexico, Veronica Sanchez from Colombia, Patricia Dalpra from Brazil, Adriana Marins also from Brazil and very important, Anna Noguera, that has been the lifeblood of the organization Personal Branding Lab Day #PBLabDay. And here I leave to those who will finish this season, which are all in the event and hope you are noticed.

I know that the UNED and other training centers are also doing a lot for personal branding, although perhaps not considered the seriousness of the 35 credits ECTS Blanquerna Communication and International Relations. I can not overlook the summer course personal brand of UDL (University of Lleida) imparting Xavi Roca, nor the number of schools marketing training and leadership that have opted for this discipline.

Diamond cutters

In addition to professional “direct” and institutions, many other professionals and media have contributed to “diamond polishing” to evangelize and give power to a concept that is here to stay: Among the means I want to emphasize to Puro Marketing, with a Andrés Toledo which has opened a huge window personal brand, Expansion and Employment, with a Tino Fernández who believed in this from the first day, but also Direct marketing, The country, Forbes, La Vanguardia and many others who are devoting some good pages and reports to personal brand. In publishing we can not forget the effort Alienta (Planet) and Roger Domingo, which takes over 10 Titles published on the subject, including two essential “And you, What brand you are?” Neus Arques and “Expertología” Andrés Pérez. And among professional polishers, Personal Branding not be understood without the great experts in social networks, public relations, communication, creativity, in-company training, oratory, personal brand, protocol, TIC, starups, marketing experiencial, blogging: I do not fit the names, but there is Celestino Martinez, FRance Grau, Victor Puig, Cristina Aced, Elena Tecchiati, Juan Merodio, Antonio Nunez, Enrique Dans, Virginio Gallardo, Andrés Ortega, Alicia Pomares, Pedro Rojas, Maria Redondo, Pau Hortal, Manel Macia, Ximo Salas, María Gómez del Pozuelo, Álex López, Pablo Alonso, Joan Clotet, Pedro Vicente, Vilma Nunez, Yolanda Saenz de Tejada, Ana Carmen Moruga, Victor Candel, Isabel Iglesias, Cristina Díez, Olga Villacampa, Richard Walkfield, Lola Carrasco, Jose Castellon, Antonio Monerris, Branzai, Morillas, sum, David Ruiz, Virginia Guisasola, Francisco Alcaide,…

Of course, I shall not fail to mention that the diamond found, Tom Peters, nor many of his compatriots who helped build what is now known as the Personal Branding and brand management staff: William Arruda, Dan Schawbel, Brenda Bence, Hubert Rampersad, Catherine Kaputa and, of course, the great Alexander Osterwalder and his Business Model Canvas.

Business

Many companies are betting big on personal branding and branding employeer, either external communication / internal (house, Hasbro, Banco de Sabadell…) as in the field of training of professionals, among which many companies in the Ibex 35 They are devoting a large space. Special mention should be me Infojobs Hand Jaume Gurt, who has understood the need for many professionals to be authentic, relevant and different. 12 million enrollees are no joke, so Infojobs has in his hands a great potential for the Spanish professionals become more competitive.

auditorio communication Balnquerna

Section of the auditorium where the staff will take Branding Day

Cuando, where, how, who

So far I have explained why such an event and those responsible have given wings to the flight of the personal brand. To find out who the speakers, managers roundtables, the protagonists of the workshops, the program, the places… I invite you to visit the site of the event www.personalbrandinglabday.com, where you can also register at a reduced price if you do it before 15 of June. I only took two important aspects: 26 of June (all day) and 27 of June (morning) the Auditorio de Blanquerna Communication and International Relations (Barcelona).

A dream

My dream is that all the people mentioned here could participate in the Personal Branding Lab Day, but we would need a congress a week at least to accommodate talented. How would Adolfo Suarez (may he rest in peace), “I can promise and promise” in later editions correct absences. The question was put the first stone.

And Giraffe? What paints a giraffe in all this?

This is the “quizz” the event. I invite you to answer why you think the students graduate from last season and raised a giraffe image for these days.

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