The most-watched ad in history is not an ad. Goodbye, Advertising.

Advertising has lost its role as a leader in commercial communication. What's going on? Is branding the natural evolution of advertising?

If I don't take care of my own marketing, how I'm going to take care of yours

Looking at the big internet figures of 2012 many will think that personal marketing is based on a “Be”. I defend that no, it's about “Be”.

Promociones peligrosas en Facebook

Me llama poderosamente la atención una promoción en Facebook de las Bodegas PradoRey: si le das al “I like it” participas de un décimo de la lotería de Navidad que se celebra hoy en España. ¿Es una promoción efectiva? Naked eye, Yes. Han conseguido unos 90.000 “I like it” para la promoción y unos 3.700 For … Read more

And… ¿Qué hará Mark Zuckerberg con 11.000 millones más?

La noticia de la salida a bolsa de Facebook generará un valor a la compañía de 88.000 millions of dollars, un récord en una puntocom desde que se valorara a Google por 23.000 millions in 2004. Está claro que ahora todos podremos poseer un trocito de Facebook, pero esa no es la cuestión. The question … Read more

The ultra-secret CEO's strategy

I refer you to Tino Fernandez's article “The ultra-secret CEO's strategy” published last Thursday in Expansion in which I have participated along many others, and that analyzes the desirability or not of CEOs to face public opinion. There are tastes and opinions for everything. And what do you think? They're founders, presidents and first … Read more

Professionals seek 'personal branding'

Here we leave the article of María Paz López appeared last Thursday in La Vanguardia Strategies for employment in times of crisis Professionals seek 'personal branding' The method has two phases: self-analysis of strengths and how to communicate them to others | Digital identity is based on interaction and contacts; if you don't interact, No … Read more