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A brand on Twitter Danger or Opportunity?

Collecting data network, we see that almost 20% individual Twitter users follow a trademark. The reasons for doing so can be very diverse:

  • emotional connection with the brand (positive experiences, advertising…)
  • Keep informed of developments of each brand; products, events, fairs…
  • Monitor whether competition is. I point also there “to learn”.
  • Benefit from exclusive advantages to members of a particular network (promotion)

And sure there's more. But in any case, sufientes reasons seem to brands raise their presence in this network of microblogging. So… What's going on?, Why are many brands that are not? and Why are many brands that leave?

The answer can only be a: ignorance of how Twitter, It is representing the opotrtunidades to attract new consumers, fidelizarlos, corrrientes create positive opinion or defenerse against possible crises affecting brand. It is true that Twitter has unfinished business to create tools that analyze profitability to businesses, but do not forget to open a Twitter account is free and opens us to a world of thousands of potential supporters.

We have spoken at length on this blog about the possibilities of Twitter: Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open,Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser, Twitter as an open book, Twitter como error, Twitter as a witness everyday, Twitter as a forum for recommendations and Twitter as a means of attracting people

If this information is not understood by the marks you may be missing an excellent opportunity. Sooner or later there will be tools to measure ROI and other measurements. But if we wait too, competition will have taken positions.

Two more things:

  1. Twitter management from the company should never be done from HR. It must be done from the Communications. This is a key aspect.
  2. Please, an inactive mark is worse than a brand that is not. If you open an account on Twitter Be careful to asesoraros on how it works, and Hold a permanent thread with your followers. There is nothing worse than a brand abandoned.

Because a 50% accounts opened in Twitter by brand not used?

Maybe I'm wrong recommending Twitter brands, but if you want good examples of brands that are doing very well, here they are: Dell, Starbucks, Ford, Samsung, Kodak, TO, Hertz, Chicago Bulls, FCB, Marvel, Dunkin’ Donuts, Red Cross, Nike, Apple…

#lateraltwits 24 Twitter as a witness everyday

Many people think that Twitter only serves to put text up 140 characters. Fewer people know that you can add links. Even fewer people know that tweets can add picture or video.

Well I do not I see! Isn't it?, is not as other type networks Facebook when you see the picture in situ. The tweet links photo. And there are multiple forms of “go up” a photo to Twitter; The pity is that an application other than Twitter is needed to make, as Twitpic, Hootsuite, Tumblr or Tweetdeck.

In fact, the most important news of the latter 5 years have been narrated on Twitter and have “visualized” and Twitter.

Here are some examples of incorporating tweets picture or video:

The what you see, Twitter can become a witness of our daily lives by incorporating messages, links, images or videos.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser, Twitter as an open book and Twitter como error

#lateraltwits 17 Twitter como fanpage

Lady Gaga continues to lead-and long- Twitter as the person most followed nearly 8 millions of “followers”. his fanpage one Facebook It is 4.700.000 fans.

Barack Obama, in 4th position, has 6,5 million followers, and his Twitter account is the oldest, with long boring 47 months. Obama is doing something better Facebook page, in which he approaches the 7 million fans. Another striking fact of your Twitter account is that Obama “following” To over 700.000 people, more than one 10% of his followers, something that is unusual for a public figure (The usual ratio is the 1 or 2%).

Spain, twiteros an even little country, It has Andres Iniesta as one of the most followed on Twitter with about 650.000 followers.

As we mentioned in other posts collection “lateraltwits”, the big difference between Twitter and Facebook is that Twitter is an open network that does not require acceptance to follow someone. However, with the “fanpages” Facebook happens the same with Twitter; one simply presses the button “I like it” And you start to follow someone.

In this page you can find the list of 1.000 most followed people on Twitter.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity and Twitter as public agenda (political and Twitter)

#lateraltwits 11 Twitter as a barometer of public opinion

We continue our series on Twitter, Today seeing Twitter as a thermometer of public opinion.

It is true, not everyone is on Twitter -for the moment-, so I can not be representative as national average. User profile Twitter is different from esencialemente Facebook. In the chart below you have a good comparison made by Digital Surgeons.

But it is also true that the news “They are uncovered” and Twitter, where he quickly hashtags are created and where it is easy to follow quickly the state of opinion on a given topic. Do a test #realmen.

It has transcended many political parties use twitter through its militants to sound out public opinion on thorny issues related to the environment, taxes, defense policies etc…

Here I attached the comparison chart:


related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open and Twitter como SMS social, Twitter as a tool for personal branding and Twitter as a work tool

#lateraltwits 07 Twitter as a social network open

In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum and Twitter as a means of complaint.

Today we talk about Twitter as a social network open. We actually already above that in the last post, but I think it is worth noting the difference between Twitter and other platforms that exist.

Facebook It is a closed network, to access a friend, it must authorize. The same goes Netlog, Tuenti or FourSquare.

In the field of professional social networks, we are the same. To access a contact, it must authorize. It is the case Linkedin, Xing, Viadeo, Plaxo

Twitter does not happen in. You follow who you want. And who wants to follow you. No need to ask permission, just follow (follow). Under this prism, We can follow our favorite gurus, whether singers, football players, politicians, journalists, consultants, poets. I have to warn you that they will not automatically follow, many do not. The sports Twitter asks you to follow your followers, but I can understand that some people with millor public of fans do not return the follow.

A great way to follow people who may be interested is to follow Twitter lists. Twitter allows us to classify our lists followed. for example: journalists. These lists can be public -that usual- the private. A ways to follow related issues is to follow a list of other; that way we do not follow the followers list, but the twits who publish.

I think the fact of being open network Twitter is a great advantage, given all the freedom to follow who want. But you have to manage it well, since we can also follow whoever. We must be consistent with the audience we have and with which we have, answer the questions, retiuitear what we find interesting and answer direct messages.

Anyway, the measure of success of Twitter is not follow you 2.000 people, It is to achieve a balance between followers and followed, and that people or companies that we remain relevant to eachother, we can contribute something.

500 million personal brands. little joke.

If you have not seen I recommend you go see The social network, the film on Facebook the author of "Fight Club" David Fincher.

It is not a documentary film cutting. to get started, surrounds the curiosity and controversy was not authorized by the creator of Facebook, Mark Zuckerberg. The ambition, betrayal and loneliness are the ingredients of the story of a Harvard University with poor social skills and much IT talent that is willing to do anything to achieve his goal, although even he himself seems to be clear what it is.

In the complex path to success, Zuckerberg making difficult decisions and questionable ethics, what makes the film is enriched with sublime dialogues.

The argument rests on the legal battles over ownership of the social network to which he confronted Zuckerberg years after creating Facebook in his room at Harvard and he was forced to pay tens of millions of dollars to prevent disputes from reaching the courts.

Beyond the film, what is certain is that Facebook controls over 500 million personal brands, some with more complete profiles than others. That's no joke, is the largest bulletin board history.

Here I leave a movie trailer:

 

Think before launching any comments on the net

Micro-post. I read recently about the initiative “Think B4U post“, an amalgam of letters deciphered would say “think before you post“, that is, think before launching any comments on the net.

The initiative was the International Day of Internet Security, in March last year, and does reflect on the way in which we often find ourselves when we write things via instant messaging, Facebook, Twitter, chats…

As we have noticed at some point, Internet traces are indelible. They can clog, but not eliminate. So if ever we have said some fat thing, the multiplier effect of the web 2.0 You can turn it into our own management.

The attached video shows the consequences that an innocent act carried out by a minor would have on her teenage sister. At the end, the kid thinks it is and it does not. We must think before launching any comments in the network

 

Came the day: Presented today SOYMIMARCA, a generator of personal brands

We are announcing that we were coming from this blog, from Twitter, Linkedin, Facebook… has arrived.

Today is presented soymimarca, an ambitious project that aims to become a benchmark in operational creation of personal brands.

The project, promovido by Jordi Collell and William Bone, who Recolons escribe-, It is aimed at both businesses and individuals, and among its differential tools we are combining coaching with other tools of personal brand visibility.

Deis is best to look at the web, www.soymimarca.com, but here we insert your welcome video.

Augmented Reality personal branding

The newspaper “The country” already he realized in November 2009 the phenomenon of “augmented reality“. A definition of wikipedia, This is augmented reality (WITH) is the term used to define a direct or indirect view of a physical real-world environment, the elements are combined with virtual elements to create a real-time mixed reality. It consists of a set of devices that add virtual information to the existing physical information. This is the main difference with the virtual reality, It does not replace physical reality, but superimposes data computer the real world.

Although augmented reality has multiple applications, we will focus on one very directly it affects the management: The Swedish company TAT It has developed a software that enables AR record a video of someone and the application shows you the data of this person available on Internet. Someone may think this breaks privacy, but imagine what you would pay Facebook and other social networks for an application like this.

Do not you believe it? Take a look at this video:

[youtube=https://www.youtube.com/watch?v = tb0pMeg1UN0&fs=1&hl = en_US]