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Personal branding and sellers of smoke / 1

Earn easy and fast money with personal branding = FALSE

twitteábamos few days ago with friend Andrés Pérez Ortega, sherpa great personal brand, on whether to expose the false personal branding gurus who they base their message on the ease of getting quick income through personal branding.

We can say higher, but not clearer: Personal brand have to work thoroughly, must currársela. We all know that Rome was not built in a day.

We are sick to death of seeing appear like mushrooms websites and blogs unscrupulous companies that promise the moon if you decide to create your personal brand. quackery.

Personal brand, let's be clear, It is an investment medium term. And that everyone interprets it in their own way. My good friend and client Juan Torres Tomas He has needed gestation 9 months of your brand before seeing the first reward in the form of recruitment. And so I could tell from my other clients. None has “lined” the next week to create a profile on Linkedin, Twitter, a blog or whatever.

Behind the personal brand is a strategic process, with a partial deadlines and goals. And it's not about creating profiles on social networks. Every mark requires POSITIONING, and that is very serious. All brand requires a objectives. The blog, twitter or else is just the tip of the iceberg of the personal brand. Any kid can create profiles on social networks. But creating a brand is very serious.

Ignore anyone who promises you quick income with personal branding. I will be selling smoke, just smoke.