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What if companies act like people and people as companies? The World Upside Down

Today I woke up provocative and seeing the World upside down. It sounds crazy, but it makes more sense than it looks.

If you have little time, I invite you to watch a one-minute video summary.

Personal branding is understanding the world upside down

This statement "personal branding is understanding the world upside down" is based on a simple observation. On one side, Businesses need to humanize in order to connect better. And on the other side, it would be good for us people to manage ourselves as companies. The latter was anticipated by Tom Peters drawing an imaginary Me Inc. (translatable in spanish as Yo, S.L.) in his article "The Brand Called You" from 1997.

Businesses lack humanization

Some companies would do well to humanize themselves. In the post Goodbye Customers, Hello People: Branding to People (B2P), Ivan Diaz (Branzai) clearly says:

From birth we are able to recognize other humans. We are programmed to interact with people

Many companies insist on calling us customers. From sociology they call us individuals. Many brands insist on calling us users, consumers, patients... They also call us citizens, pedestrians, drivers, sportspeople, participants…

The truth is our main singularity happens to be people, human beings, and not the role we play for a particular brand or product. I usually say that branding, if it's not human, is not branding. And Businesses (not all) have a pending issue that we can help solve from the corporate applications of personal branding:

The fact that a brand is humanized makes it a connector. And this requires the sender of the message and the receiver to be people. It requires the message to add value. And it requires that there be a story. That's it, traditional advertising based on mass ad bombardment no longer succeeds.

It would be good for us people to manage ourselves as companies

You see, the world upside down. If it would be good for the company and its brands to be humanized, it would be good for us to learn how to manage ourselves in a more organised and effective way.

Let me try to break some limiting beliefs:

  • If you analyze the competition of corporate brands, why not do it from people who may be occupying your branded territory?
  • If a company has a purpose, mission and values (something profoundly human) doesn't it make sense that a person has it as well?
  • Organizations work on the basis of Business models for each of your brands do you know that there are business model canvases for people?
  • Every mark moves around a value proposition can people survive (professionally) without a unique value proposition?
  • Brands often have a "claim", a Slogan And why couldn't a person have it?
  • Brands and their products are made known through communication plans have you heard of the communication plan personal?

I welcome you to the exciting world of Personal Branding (or if you prefer, Discovery, development and projection of the personal brand). It's not exclusive to celebrities, nor super-executives, nor gurus. It's for you, whoever you are, wherever you are, whatever you think, whatever you do. If you still have doubts, I invite you to read the answers to 20 recurring questions that I have received over the last 10 years old . If you look at the world upside down, you're on the right track.

Stock Photos from Nikolas_jkd / Shutterstock

 

podcast: We'd be better off if people thought like businesses and companies were like people (Interview by Julio Muñiz)

If you want to delve into what's covered in this post, click on the image to listen to the podcast of an interview that was done to me a few days ago the expert in digital marketing and entrepreneurship based in Florida Julio Muñiz unmistakably in your program.

podcast guillem recolons

 

Personal Branding FAQ 20 Frequent questions (4)

As promised. Behind the first, This is Monday, and tercera delivery a few days ago I presented a FAQ (4) with new issues emerging in talks and formations. For the moment, I have tried the following questions and answers:

Frequent questions (1)

  • Personal Branding FAQ 1. Does this takes a long time?
  • Personal Branding FAQ 2. Is this for when I lost my job?
  • Personal Branding FAQ 3. Is it to advertise my products and services?
  • Personal Branding FAQ 4. A personal brand do you have, it is created, is constructed?
  • Personal Branding FAQ 5. Why should I manage my personal brand?

Frequent questions (2)

  • Personal Branding FAQ 6. being employed, Does it make sense for me personal brand?
  • Personal Branding FAQ 7. Being manager why should I manage my personal brand?
  • Personal Branding FAQ 8. How soon will I see results in a process of personal branding?
  • Personal Branding FAQ 9. ¿El personal branding es marketing personal?
  • Personal Branding FAQ 10. Is any personal mark is the same as personal branding?

Frequent questions (3)

  • Personal Branding FAQ 11. How I can know what my personal brand?
  • Personal Branding FAQ 12. Will my personal brand begins in social networks?
  • Personal Branding FAQ 13. How does brand management personnel with career management?
  • Personal Branding FAQ 14. To what extent should expose my private life?
  • Personal Branding FAQ 15. Does personal branding is for everyone?

It's time to conclude the last five new issues

Frequent questions (4)

Personal Branding FAQ 16. Do you have room for personal branding in the company?

It is curious that the creator of the term personal branding, Tom Peters, think of it as a related competition Figure employee intra-entrepreneur. His concept Me Inc, o YO, S.L. Then, over the years and the emergence of blogs and social networks, the term independent professionals associated, autonomous, knowmads…

A year ago I published a post titled Personal Branding in organizations which portrays how the personal branding in the company can help:

  • Empower managers and other professionals and place them in the center of the mark (your people are your brand). This is accomplished through executive programs branding and personal branding.
  • Connect more effectively to the organization with its external stakeholders (customers, contributors, providers, public opinion, Potential customers…) through programs Employee Advocacy programs or internal brand ambassadors, with evident advantages towards the company using as leverage trust that generate the most technical profiles, but also with clear benefits for employees.
  • As a result of the above, attract the best external talent by programs Employer Branding. let's remember, is the first priority for the company and its professionals are aligned, and only then you can find the best talent.

Personal Branding FAQ 17. What requirements must meet personal brand consultant (personal burner)?

  • consultants / trainers project a strong personal brand, both offline and online, and the market are recognized as benchmarks
  • consultants / trainers with experience consulting and training in holistic personal branding (self-knowledge, strategy, visibility)
  • consultants / trainers with experience as employees and managers in organizations. What is known as professionals who have been in the line.

Personal Branding FAQ 18. Is necessary a blog to manage our brand?

Not at all. but it helps, and a lot. I owe this blog (with long boring 10 years of life) which many of my clients have contacted me. It is a digital home. Of course, you can write to places like Press (Linkedin blog), but do not forget that the house is not yours. That you can not have a section about me, portfolio, FAQ, Contact…

I have tried many times the benefits of blog, you're not working or employed. I invite you to read Personal Branding and Blog Do inseparable? to become more aware of the advantages of this format.

Personal Branding FAQ 19. How I can formarme in Personal Branding?

As the consultant and friend says José Miguel Bolívar, spare time, what is lacking is focus. You have different forms based on time (focus) and budget.

  • Books: If you're starting, I recommend you “Personal Brand for Dummies” Pérez Ortega Andres, “El reto” Paul Adam, “Desmárcate” Xavi Roca, “El mapa de tu talento” Arancha Ruiz or “How to sell your personal brand” Raquel Gómez. If you want to inspire in people who have raised their own brand, I advise “Marca eres tú” Eva Collado Durán and “Un café con Chan” Ami Bondia. If you already know the concept and want to be a pro, definitely “Expertología” Pérez Andrés Ortega is the choice. If you want to dive deeper into self-knowledge, I try to “Who are you” Laura Chica, “Tu futuro es hoy” written by Laura's own Alcaide and Francisco Chica “Smart Feedback” Rosa and Jane Troco and Naomi Vico. If you want to expand on strategy, I suggest “Tu modelo de negocio” Clark, Osterwalder y Pigneur. If you want visibility tools, test “Your visibility plan” Neus Arques and “You have the OIR” Pérez Ortega Andres.
  • Blogs: Feedly enters and places the word “personal branding” or “management” and subscribe to 10 or 12 blogs that will appear first. Forgiveness do not you know Feedly? be, be, be…
  • Consultancy: There are many good consultants / as personal branding in Spain / Latin America. I would not fit here. When you recommend one, Look for it in their own social networks and blog (if it does not have, I discard it) and make sure it is personal branding specialist, not someone who has it as a service. Shies away from using the term “Personal Branding 2.0”. Prices depend heavily on cache consulting consultant and methodology employing. Not the same process 3 one sessions 15 or a monthly mentoring permanent.
  • Training: The best formations are the companies that hire for your professional. I hate to say, but that's how it is. A two-day workshop can afford not everyone, and less with specialists good. You have university training in the Graduate Personal Branding Blanquerna URL, a course almost 100% online with a face week in Barcelona.
  • Online courses: There are many, although the quality is disappointing. Fortunately, this week, Udo and the great mentor Andrés Pérez Ortega They have launched the course “Design your personal brand strategy step by step“. I'm following and it's great.
  • congress: In Spanish, There is a congress, yes, Personal Branding Lab Day (PBLabDay for friends) which is already preparing its fourth edition for June. In Portuguese and Spanish, this PBEX Brazil, Personal Branding Experience, which is usually done in November. Besides that, I subscribe to Google Alert “Congress personal brand” because they go out to consider specific events.
  • videos: there are thousands. It's hard to choose. I like Google Actívate of Claudio Inacio, es autobiographical and inspirational. He too TEDx Slope Bailiff Arancha Ruiz, yes, TEDx Fundesem Andrés Pérez Ortega y, If you let me, yes, TEDx Lleida William of such Recolons.
  • Wikipedia: Do not even think about it. It is the opposite of reality. Someday I promise, with my professional colleagues, give a change as it deserves.

Personal Branding FAQ 20. When you end a process of Personal Branding?

you suspect, true? It does not finish. Well, I lie, just at the time of transfer. Not our personal brand, which it acts as a legacy when we're not.

That does not mean you do not know people who have decided to end the process. They are a small group that has formed and does not see him the advantages and disadvantages yes. I respect, in the world must have all. A process of personal branding is a training process, as he stated Socrates, “I only know that I know nothing”. Training is something inherent in our life. The day we stop enable us to create value.

 

I hope I have clarified doubts and concepts with this quarter FAQ (4). This ends here, but I do not rule out that later returns with a new collection. Have a nice week!

FAQ Vector by shutterstock.com

Personal Branding FAQ 20 Frequent questions (3)

We continue with frequently asked questions after first and second delivery a few days ago. For the moment, I have tried the following questions and answers:

Frequent questions (1)

  • Personal Branding FAQ 1. Does this takes a long time?
  • Personal Branding FAQ 2. Is this for when I lost my job?
  • Personal Branding FAQ 3. Is it to advertise my products and services?
  • Personal Branding FAQ 4. A personal brand do you have, it is created, is constructed?
  • Personal Branding FAQ 5. Why should I manage my personal brand?

Frequent questions (2)

  • Personal Branding FAQ 6. being employed, Does it make sense for me personal brand?
  • Personal Branding FAQ 7. Being manager why should I manage my personal brand?
  • Personal Branding FAQ 8. How soon will I see results in a process of personal branding?
  • Personal Branding FAQ 9. ¿El personal branding es marketing personal?
  • Personal Branding FAQ 10. Is any personal mark is the same as personal branding?

It's time to raise five new issues

Frequent questions (3)

Personal Branding FAQ 11. How I can know what my personal brand?

You should not worry too much what others think of us. But it would be nice to know what we know we know. This is achieved by asking, asking feedback.

Ask feedback It is an art. To enter fully into the issue, I recommend the book Smart Feedback of Jane and Rosa Rodriguez Trunk sisters with Naomi Vico (Lid 2017). But as formats that can be at your fingertips, I detail some:

  • DISC, a great self-image test that measures concerning the Decision, Interaction, Serenity and Compliance. You owe ask a coach so you can share the interpretation of results.
  • evaluation 360 A very common test in companies, which among other things measure your behavioral competencies.
  • Emotional Intelligence Test, it gives you a percentile that measures your ability to move better in environments front office (high percentile) or backoffice.
  • Brand archetype test. It gives you information about your archetype, the pillars that form and adjectives that best define you.
  • public Rating. The app lets you ask Guudjob feedback to anyone in your contact list.
  • Test 90º. It is homegrown. Ask your inner circle (20 people) What do you think I am competent? What do you think I can improve? Do it through a Google Form, the results are of great value.

Personal Branding FAQ 12. Will my personal brand begins in social networks?

Isn't it?. I could extend much, but as we do not start building a house from the roof, We not begin to manage our brand from social networks.

Before we know what our brand (the previous question), which would be the foundation of the house or self-knowledge. After this phase we work out our personal strategy (the structure of the house), It is including target, purpose, value proposition, business model, positioning… And in the final phase, communication work plan (coating and roof of the house) that will include thorough job message, target audience and, supposed, channels off and online (among which are social networks).

Personal Branding FAQ 13. How does brand management personnel with career management?

The only person responsible for managing your career are you. It is not the company for which you work, as it might be several years. One thing is that companies provide training, and another thing to be responsible and guardians of your destinations.

Personal brand management, known as personal branding, is a necessary competence to shore and manage career. Specifically, working depth business model lets you know in which areas we are well and what we need to strengthen.

Personal Branding FAQ 14. To what extent should expose my private life?

It's a multiple choice question. I explain. I never will force anyone to explain publicly what he does in private if you do not want. But I'll tell you the advantages you can have, so that the offset against the drawbacks already known.

This issue is related to the values ​​and networking. Values ​​because those who do not know we can not know our values ​​if we only show our professional competence side. Networking because if I do not intend any contact with new stakeholders (stakeholders), I must not expose anything.

as advantages, we know that our personal activities transmit values. A broker / a background is someone disciplined, zealously self-improvement, culture of effort, lover challenge. A volunteer / a which helps poor or elderly poor is someone solidarity, concerned about sustainability, altruistic, humble, ideal for teamwork. A / a guitarist free time is a sensitive one for art, music, possibly good equipment component. Player / a chess denotes patience, follow the rules, ease of calculation alternatives, self esteem, need to achieve, impulse control…

You decide what you expose, to whom and in what ways.

Personal Branding FAQ 15. Does personal branding is for everyone?

Isn't it?, of course not. It is only for those who are willing to work hard for self-knowledge, to define a path, to make themselves known appropriately and with a compelling value proposition, to work for foreign recognition through problem solving. To leave a mark on others. Is only for those who are willing to invest in itself and add value to others.

 

I hope I have clarified doubts and concepts with this third part of FAQ (3). I hope next week with 5 other questions. Have a nice week!

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