FCB Archivos | Guillem Recolons

There is no crisis history

One of the key requirements for a connected narrative is any conflict, crisis. The stories are no conflicts “cupcakes” not mobilize any area of our brain. These days I'm giving talks about “storytelling” as a personal communication tool / professionals in various cities of the province of Barcelona, and something my partner Olga Villacampa and my draws our attention is the lack of awareness that exists for the effectiveness of a more emotional communication. We could call it “ROI of emotional communication”.

One of the examples we use is the blind man that a change in the way of writing poster “I am blind. Please, ayudame” immediately modifies the reaction of those who pass by his side. At the end of this post I leave the video, an excellent job.

But one point according to the understanding of any actual story is the need for a conflict. Antonio Núnez, Expert on the subject, He explains very well in his book “Storytelling in a week“. Without conflict there is no story, no emotional response.

Gerardo “Tata” Martino

Maybe that's why I'm not surprised hearing a phrase Gerardo Martino, new coach of FC Barcelona football: “I am discovering the need for a weekly crises“.

The media compete with each other for attention, and for that use all resources at your fingertips, including overexposing seemingly banal subjects directly or systematic exaggeration of small mistakes everyday, who become media headlines first order. Let's see, What the hell should explain the many sports newspapers, radio and television every day to fill pages and hours of football information?.

The sentence “Tata” Martino is bright, and it highlights the continuing need for a conflict to prop up the story Barca. If there is a problem, there is no solution. effectively, the blaugrana follower needs a minimum, as crises- weekly, something to fill pages and media moments and allows connecting people with people around a shared history in bars, Offices, trains…

You are welcome to European football, Martino. You come and you've done very quickly with the emotional functioning of the fans. Now you know what touches: avoids conflicts that are not in your script, direct them yourself, planifícalos. At the end, you know that the solution of any conflict is a: win three points every weekend.

Here is the video “The power of words”.

[youtube]https://www.youtube.com/watch?v = ZF8EcHkSRSY[/youtube]

We have already discussed Twitter as a communication medium, Twitter as a platform for dialogue and Twitter as a means of information.

Today we will focus on Twitter as a means of contact. It's a fairly unknown usefulness of Twitter, but there is. Imagine, for a moment, we want contact Andres Iniesta. At first, It seems somewhat complicated, since we have your mail, your adress, your phone. And, Unlike other social networks, Andrés we can follow Twitter because it is an open network. In other words, We do not need anyone to accept us on Twitter to follow him and see how “Twit”.

Thus, in the case of Iniesta, this is what should be done to contact:

Put ourselves in search and search by name. Will thousands of Tweets. Then clicad the results tab where it says “accounts”: Bingo! Andres appears there with his “nick” @andresiniesta8. And you can start to follow.
We can contact him publicly and open. It would be putting his nick in the box “What's going on” along with the message we want to give you. For example: @andresiniesta8 I trust you to rest during the holidays to continue that such a fantastic season at FCB and selection. (Remember, maximum 140 characters including spaces, Like an SMS).
In this case we can not send a direct message (private), since it is a public figure with more than 500.000 followers, crazy thing to bring your email inbox. But in most cases you can do, and in that case the message is private and only reaches the recipient.

Besides the fact that we can make contact with people who are not accessible to us from private social networks as given Facebook or Linkedin. Failure to answer but that depends on the ability of each to communicate with the message.