Not wanting to miss a piece of the pie should not become an obsession. I note that many people are entering an amount of RRSS (social networks) so great that it gives them time to manage any properly.
Focus IS KEY
As we have 5 daily hours to properly manage those networks, it is best to focus. Although there is no dispute between tastes, I focus the issue on four networks:
Linkedin: It allows us to connect with professionals from all sectors and knowing your current activity. The Linkedin groups are discussion forums with good stories in which to learn and the ability to share our stories. True: lately there is enough spam… But where there is none?.
Twitter: is a open network, who can follow one wants without asking permission. It's a good place to learn and to discuss. I think the famous “Cluetrain Manifesto” of 1999 He was referring to Twitter (that nation 6 years later) when he is talking about “markets are conversations”. It is an immediate network, wild, It allows you to put videos, Photos… communicate in real time.
YouTube: If a picture is worth a thousand words, to add sound is a whole. This network allows us to transmit video to our brand 100%, because it helps us communicate comprehensively, including nonverbal language. And if that was not enough, YouTube also is the second largest search engine after Google, and more and more people have to have it on your home page.
Facebook: like LinkedIn, It allows us to recover friendships past. In the professional field, Facebook pages can become excellent places to move a professional offer, and are good reinforcements shop online.
Al blog I do not consider a social network, It is well above. We will speak another day. Depending on your professional activity, it is very possible that you can focus your digital communication networks image, as Pinterest Flickr, There are networks of all colors. But remember this, and we can not be everywhere. Must focus.