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I do not care if my own marketing, how can I take care of yours

1. In the world there are 634 million web pages. So, we should be among the 10 first million have a distinctive website or blog. To know, placing the domain of the web search the related alexa.com. The will of the basic data. The position of the web ranking and reputation. Reputation based on the sites that link to that web. For example, This blog is ranking 4.500.000 / 25. that of Soymimarca, for example it is in 329.000 / 208.

2. The internet domain Top searches amount to minombre.com . Only in .with there are 100 million web pages, it's not bad at all. One can have a domain .net or .info, but they take longer to find.

3. In the world there are 2.400 million Internet users, of those who:Screenshot 2013-01-27 to 12.48.49

  • 1.1oo million - Number of users Asia.
  • 519 million - Number of users Europe.
  • 274 million - Number of users North America
  • 255 million - Number of users Latin America.
  • 167 million - Number of users Africa.
  • 90 million - Number of users Middle East.
  • 24.3 million - Number of users Oceania.
  • 565 million - Number of users China, more than any other country in the world

With so many millions of Internet, You differentiate it becomes complicated. But it is a necessity. Capsize network quality content, well labeled, still the best the best formula to hover between much information.

4. Facebook has more than 1.000 millions active users, with an average of 40 years old

5. Twitter has more than 200 millions active users, with an average of 37 years old , 307 tweets y 51 followers (followers). In addition, there is already 123 heads of state or presidents of countries with their own account in Twitter.

6. Mobile phone, there are 5.000 millions Users with phone itself, of those who 1.300 millions They are smartphone with the ability to surf the Internet and use quick messaging networks (Whatsup, Messenger, e-mail…).

Where do I want going with both numbers?

Traditional media continue their way, with developments. Many newspapers and magazines have been, tota after a life on paper, the online edition as unique support. Most TV channels offer causes an unavoidable loss of hearing. And when a content is good, social networks will repeat ad nauseam.

Having accounts in social networks will be essential RRSS, but it will have things that interest at a predetermined public for each. Marketing staff is a part of personal branding is the strategic process that each person and their personal communication strategy. As much as we seem to be on the net is enough, it is not. It's like going to give a talk and go blank. If you have an inactive account on Twitter, better delete. And the same in other networks such as Facebook, Linkedin, Foursquare. Should not be, you have to be.

I see many profiles in networks of people who call themselves advisers or consultants or experts in something. But when you check its contents, in most cases they are limited to forwarding to the network things have liked. Do not create own content, no value. If you do not look after their own marketing, What credibility will have to look after mine?.

*Source: Royal Pingdom / Internet 2012 in numbers

#lateraltwits 25 Twitter as a forum for recommendations

While it is true that Twitter not to compete with Foursquare, every day has become an interesting forum for recommendations.

No excessive differences with classical forums, since placing a hashtag is very easy to follow forum. If you want to know if a restaurant is interesting, or a play or a book, The procedure is very simple:

Someone who has read Expertología Can you recommend me? #expertologia

The hashtag is key, because otherwise we would be difficult to follow the thread of the conversation. Do the test with what you believe appropriate, a movie, a record store, a fashion brand, a supermarket, PC, smartphone…

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0, Twitter como teaser, Twitter as an open book, Twitter como error and Twitter as a witness everyday

#lateraltwits 07 Twitter as a social network open

In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum and Twitter as a means of complaint.

Today we talk about Twitter as a social network open. We actually already above that in the last post, but I think it is worth noting the difference between Twitter and other platforms that exist.

Facebook It is a closed network, to access a friend, it must authorize. The same goes Netlog, Tuenti or FourSquare.

In the field of professional social networks, we are the same. To access a contact, it must authorize. It is the case Linkedin, Xing, Viadeo, Plaxo

Twitter does not happen in. You follow who you want. And who wants to follow you. No need to ask permission, just follow (follow). Under this prism, We can follow our favorite gurus, whether singers, football players, politicians, journalists, consultants, poets. I have to warn you that they will not automatically follow, many do not. The sports Twitter asks you to follow your followers, but I can understand that some people with millor public of fans do not return the follow.

A great way to follow people who may be interested is to follow Twitter lists. Twitter allows us to classify our lists followed. for example: journalists. These lists can be public -that usual- the private. A ways to follow related issues is to follow a list of other; that way we do not follow the followers list, but the twits who publish.

I think the fact of being open network Twitter is a great advantage, given all the freedom to follow who want. But you have to manage it well, since we can also follow whoever. We must be consistent with the audience we have and with which we have, answer the questions, retiuitear what we find interesting and answer direct messages.

Anyway, the measure of success of Twitter is not follow you 2.000 people, It is to achieve a balance between followers and followed, and that people or companies that we remain relevant to eachother, we can contribute something.