The Vital Capital

Personal Brand Diagnostics 14: The Vital Capital

Personal SFO gives us an interesting perimeter view of what matters (strengths and opportunities) and what should alert us (weaknesses and threats). Today I have as guest of honor Fran Segarra, psychologist specializing in Personal Brand, Personal Development , Branding and Business Humanization. And I brought it to this blog for … Read more

A coffee with Fran: from bar to blog and from there to Facebook

A coffee with Fran: from bar to blog and from there to Facebook

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la marca personal del directivo / Get in Valor

The manager's personal mark

Aunque la necesidad de conocer y gestionar nuestra marca personal es universal, en el caso de la marca personal del directivo podríamos afirmar que es imperativa. ¿Por qué es tan importante para un directivo conocer y gestionar su marca? En primer lugar porque su carrera depende en gran manera de la huella emocional que sepaRead more