Personal brand diagnosis 12: Analyzing opportunities

In the 11 previous chapters of the series Iceberg I've tried diagnosing our personal brand: perceived identity, own identity, digital identity identity by name in search engines, on social media and by keywords.

I have also dealt with Elena Arnaiz the "D" of "Weaknesses" of the DAFO, the "F" of Strengths with Xavi Roca, the "A" of Threats with Arancha Ruiz. And today we close the "O" of Opportunities with my admirad Francisco Alcaide, author of one of the best-sellers of business literature Aprendiendo de los Mejores (already in the 20th edition), Aprendiendo de los Mejores 2, and, among others, “Tu futuro es hoy" in this case with Laura Chica, and possibly the best lecturer I've ever met about leadership and motivation.

If you have little time, I invite you to see this summary:

The importance of detecting opportunities

Golconda's diamonds

Al Hafed was a rich man who owned a large farm in southern India. Lived a comfortable and luxurious life, until a former Buddhist priest told him about the existence of diamonds, the world's most valuable mineral. He became so obsessed with the idea of getting incredibly rich by finding these precious gems that he sold his farm and traveled the world in search of them until he spent all his money. Without a penny and despondent, Finally, drowned.

In the meantime, on the former al Hafed estate, the new owner took his camel to a stream in the garden to give him a drink. While the camel drank, noticed a brightly colored rock shining in the water. He took her home and placed it on the chimney. Some days after, the old Buddhist priest returned to the estate. He looked at the rock and recognized it as a great diamond in the rough.

This is how the Golconda diamond mine was discovered, one of the most magnificent in the history of mankind. Golconda diamonds are now known as the highest quality gemstones in the world. Many of the world's most famous diamonds are believed to be, including the Hope diamond, come from the Golconda mine.

Opportunities are closer than we think

We don't need to look for opportunities elsewhere. All the opportunities you might want can be found where you are now – in your community, job, family and other circumstances. To achieve the best results, we have to dig in our own backyard and find opportunities.

You may have heard the expression, “The grass is always greener on the other side of the fence”. We all dream of finding our success or fortune – somewhere else, in a different set of circumstances, in a different city, with a different job or a change in our marital status. When you get to the “other side of the fence”, you'll probably find that the grass wasn't so green there after all.

Problems and opportunities, the link

Many problems often contain within them the seeds of opportunity.

The reason most people never see them is because no one has taught them to look for them

When they get off the ground, diamonds don't look like the bright, multifaceted gems we all know and love. They come disguised as colored rocks and coarse grain. It takes a trained eye to recognize them.

Many people only see the problems, and quickly give up. But a small handful of entrepreneurial people push through the challenges to identify and capitalize on opportunities.

Francisco Alcaide: If you're not ready, Opportunities won't appear in your life

He said Aristotle Onassis (1906-1975), Ari, the Greek tycoon of the 20th century shipping industry, that "the secret of a business is that you know something that no one else knows”. When asked what was the formula of his success, he answered: "Do you see that chair there? I saw her first.".

Opportunities exist on all sides, in all ages, and at all times... for those who know how to see them, is prepared and takes advantage of them

One time, Mexican businessman Carlos Slim, among the ten largest fortunes in the world, Pointed: “All times are good for those who know how to work”.

It is not enough to be in the right 'place' at the right 'time', but you also have to be the right 'person'.

And how does one become the right person? Preparing. Opportunities are rarely presented to 'unprepared' people.

It is rare to spot opportunities if you do not have the sensitivity to identify them. Sensitivity is nothing but the ability to see what many are unnoticed. And sensitivity is not innate, but the result of knowledge, experience and observation. Definitely, of curiosity: the more you study, the more experience you have, the more you ask, the more you investigate, the better you relate, the more you're interested in other areas of knowledge, the more open you are to life... easier you'll find discovering opportunities. If you're ready, Opportunities will find you.

If there's one thing that's distinguished by 'winning' people is that they're one step ahead of the market. And that's no coincidence., but causal.

Types of opportunities

Opportunities: One of the most abundant elements in the world, and so hard to identify.

The tale of diamonds shows us opportunities in front of us and we don't see. The words of Francisco Alcaide tell us that better preparation predisposes us to locate opportunities.

Just by reading the two books of "Learning from the Best" can we see how more than a hundred world leaders have been able to find opportunities where other people only saw problems or threats.

For practical purposes, and with an eye on your personal SEDO, I distinguish opportunities in 10 categories:

  1. Continuous learning: New competencies, skills and knowledge you can acquire
  2. Thoroughly analyze complaints from competing customers
  3. Benchmarking success stories from other business sectors
  4. Changes in your business sector that may favor you
  5. Technological news at your fingertips applicable to your industry in the future
  6. New positions available at the company you work in
  7. What networking meetings can you attend?
  8. What coach, consultant or mentor can help you?
  9. Parallel projects
  10. Recommendations from reference professionals

Here you can download in Excel the box with the Types of Opportunities.

Types of STEFO Personal Guillem Recolons Opportunities

Questions about opportunities

It's time to analyze whether any of the opportunities arising from the above points have a viable business.

Does anyone else does? is the idea relevant? do I need funding to get it up and running? Are there patents? would the demand be elastic or inelastic at the price? Local, Global, Glocal?

This period takes time, but also agility. This is not to fall into that of "paralysis by analysis". Perhaps the time factor is critical to ensure the successful launch, but above all the continuity.

And let's not forget to include those chosen opportunities in our business model personal.

Stock Photos from Korpithas / Shutterstock

Some advantages of changing Why? for Why not?

That's it, Why not? If you read me you know that I am not much given to motivational speeches. In my opinion, the words "quality", "Democracy" and "passion" have been used so much they mean the opposite, and they area often used in absence of the concept. Although my profile is more emotional than rational, clearly I work to live and that two plus two equals four.

For some time now I have been thinking about when we became adults. As children, we love to constantly ask Why? Curiosity is the emotional DNA of childhood, and it allows us to know more than we would know if we were silent.

We never stop asking Why? but the difference is that as adults we move from curiosity to questioning. The adult version of Why? is too often a barrier before taking a step forward: Why should I do this or that? This phrase, seemingly innocent, it's often the origin of failure.

If you have little time, I invite you to see the video summary of this article in a minute:

Why not?

I think that this Why not? it's equivalent to Why? of childhood applied in adults. It is a question that wants to overcome barriers, fears, and limiting beliefs. When someone proposes something that your rational side refuses to accept, let your other side act, the wild, creative side, and make this powerful question emerge: Why not?

Pros and cons

If you just ask Why?, you close the door on the possibilities. Instead Why not? you create a double denial, that is, you are on the positive path to seriously consider taking action and accepting challenge. Of course, you are open to considering pros and cons.

Reading biographies, I always come to the conclusion that people who have gone far have used Why not? more often than the rest of the world. If you take a look at one of the best biographical compilations of success and leadership, the duo "Aprendiendo de los Mejores" from Francisco Alcaide, you'll confirm that Why not? It is a common denominator of progress.

Tony Robbins asks why

Writer and lecturer Anthony Robbins (by the way, 2th example of "Aprendiendo de los Mejores" after Amancio Ortega) is considered the best mentor in personal development. I'm not going to reveal the reasons that led Francisco Alcaide to include it in his book, that would be spoiler.

However, there is one point in Robbins' personal story that fascinates me: He is able to explain his purpose and value proposition in just five words requiring two seconds: I’m the why guy (Soy el chico del Por qué). That's his "raison d'être"..

Have a look at the first few seconds of his TED to see how he presents himself::

And precisely the answer you get from his clients, mentees, coachees or those who listen to him is invariable: Why not?

It is an absolutely exceptional case. He wants to know your motivations so that you can ask yourself the question: Why couldn't I do this or that? Why not?

Why as a purpose

Many have referred before to the why as a purpose. From Nietzsche to Simon Sinek, to Viktor Frankl, the Why? question has helped us solve a complex puzzle: that of our reason for being.

When I wear hippie hat, I believe that few 21st century businesses and people will survive the absence of purpose. Although there are tools to find it, such as the Ikigai, we have not been educated to find an answer to such a complex question.

Why not, seen as an accelerator of purpose and action plan

A way that seems to me more opportune and simple to accelerate the answer to such an existential question is to break the negation: A simple Why? just deny, and break, while the Why not? facilitates, makes possible, makes flow.

Our purpose is also our vision, our contribution to improving the world, our dream, our legacy. So is it not true that all dreams break down barriers? Aren't dreams Why not?

Try it. Discover your purpose. And to accomplish it, repeat this same question at each stage of the journey, in your action plan.

Do you want some inspiration? Bill Gates and Paul Allen wondered in 1975 why not use their software to empower people. And not happy with it, they wondered why there couldn't be a computer in every house and on every office desk. Do you see now the power of this question? It's your turn. Have a nice week.

Why not Image by Comic Sans on

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